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Permission Marketing: Turning Strangers Into Friends and Friends Into Customers
by Godin, Seth | HC | Good
US $5,08
Ca.CHF 4,07
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eBay-Artikelnr.:193322770411
Artikelmerkmale
- Artikelzustand
- Gut
- Hinweise des Verkäufers
- Binding
- Hardcover
- Weight
- 0 lbs
- Product Group
- Book
- IsTextBook
- No
- ISBN
- 9780684856360
Über dieses Produkt
Product Identifiers
Publisher
Simon & Schuster
ISBN-10
0684856360
ISBN-13
9780684856360
eBay Product ID (ePID)
261427
Product Key Features
Book Title
Permission Marketing : Turning Strangers Into Friends and Friends Into Customers
Number of Pages
256 Pages
Language
English
Publication Year
1999
Topic
Marketing / General, Customer Relations, Consumer Behavior, Advertising & Promotion
Genre
Business & Economics
Book Series
A Gift for Marketers Ser.
Format
Hardcover
Dimensions
Item Height
0.9 in
Item Weight
11.9 Oz
Item Length
7.5 in
Item Width
5.5 in
Additional Product Features
Intended Audience
Trade
LCCN
98-050352
Dewey Edition
21
Reviews
Mark Kwamme CEO, CKS Group Permission Marketing is a testament to Godin's profound grasp of digital marketing. "Interruption Marketers" everywhere would do well to read this book., Lester WundermanChairman-Emeritus of Wunderman Cato Johnson, the largest direct-marketing firm in the world; author of Being Direct. Advertisers are going to have to learn how to deliver messages with frequency and low cost if they are to cope with the increasing competition for the consumer's attention. Seth Godin's Permission Marketing is a big idea., William C. TaylorFounding Editor,Fast CompanyGodin and his colleagues are working to persuade some of the most powerful companies in the world to reinvent how they relate to their customers. His argument is as stark as it is radical: Advertising just doesn't work as well as it used to -- in part because there's so much of it, in part because people have learned to ignore it, in part because the rise of the Net means that companies can go beyond it., Robert Tercek Senior Vice-President, Sony Pictures Entertainment The principles of Permission Marketing are incredibly valuable to everyone involved in media today., Mark KwammeCEO, CKS Group Permission Marketing is a testament to Godin's profound grasp of digital marketing. "Interruption Marketers" everywhere would do well to read this book., Lester Wunderman Chairman-Emeritus of Wunderman Cato Johnson, the largest direct-marketing firm in the world; author of Being Direct. Advertisers are going to have to learn how to deliver messages with frequency and low cost if they are to cope with the increasing competition for the consumer's attention. Seth Godin's Permission Marketing is a big idea., William C. Taylor Founding Editor, Fast Company Godin and his colleagues are working to persuade some of the most powerful companies in the world to reinvent how they relate to their customers. His argument is as stark as it is radical: Advertising just doesn't work as well as it used to -- in part because there's so much of it, in part because people have learned to ignore it, in part because the rise of the Net means that companies can go beyond it., William C. TaylorFounding Editor, Fast Company Godin and his colleagues are working to persuade some of the most powerful companies in the world to reinvent how they relate to their customers. His argument is as stark as it is radical: Advertising just doesn't work as well as it used to -- in part because there's so much of it, in part because people have learned to ignore it, in part because the rise of the Net means that companies can go beyond it., Robert TercekSenior Vice-President, Sony Pictures EntertainmentThe principles of Permission Marketing are incredibly valuable to everyone involved in media today., Eric Hippeau Chaiman, Ziff-Davis, Inc. Finally, here's a measurable method for marketing in a world filled with clutter., Lester WundermanChairman-Emeritus of Wunderman Cato Johnson, the largest direct-marketing firm in the world; author ofBeing Direct.Advertisers are going to have to learn how to deliver messages with frequency and low cost if they are to cope with the increasing competition for the consumer's attention. Seth Godin'sPermission Marketingis a big idea., Mark KwammeCEO, CKS GroupPermission Marketingis a testament to Godin's profound grasp of digital marketing. "Interruption Marketers" everywhere would do well to read this book., Eric HippeauChaiman, Ziff-Davis, Inc.Finally, here's a measurable method for marketing in a world filled with clutter., Tom PetersSeth Godin moves to the front ranks of Internet Marketing Gurus with this masterful book. It's trite to say it, but this is a real "must read.", Tom Peters Seth Godin moves to the front ranks of Internet Marketing Gurus with this masterful book. It's trite to say it, but this is a real "must read."
Dewey Decimal
659.113
Table Of Content
CONTENTS Foreword by Don Peppers Introduction ONE The Marketing Crisis That Money Won't Solve TWO Permission Marketing -- The Way to Make Advertising Work Again THREE The Evolution of Mass Advertising FOUR Getting Started -- Focus on Share of Customer, Not Market Share FIVE How Frequency Builds Trust and Permission Facilitates Frequency SIX The Five Levels of Permission SEVEN Working with Permission as a Commodity EIGHT Everything You Know About Marketing on the Web Is Wrong! NINE Permission Marketing in the Context of the Web TEN Case Studies ELEVEN How to Evaluate a Permission Marketing Program TWELVE The Permission FAQ Acknowledgments Index
Synopsis
The man Business Week calls "the ultimate entrepreneur for the Information Age" explains "Permission Marketing"--the groundbreaking concept that enables marketers to shape their message so that consumers will willingly accept it. Whether it is the TV commercial that breaks into our favorite program, or the telemarketing phone call that disrupts a family dinner, traditional advertising is based on the hope of snatching our attention away from whatever we are doing. Seth Godin calls this Interruption Marketing, and, as companies are discovering, it no longer works. Instead of annoying potential customers by interrupting their most coveted commodity--time-- Permission Marketing offers consumers incentives to accept advertising voluntarily. Now this Internet pioneer introduces a fundamentally different way of thinking about advertising products and services. By reaching out only to those individuals who have signaled an interest in learning more about a product, Permission Marketing enables companies to develop long-term relationships with customers, create trust, build brand awareness--and greatly improve the chances of making a sale., The man Business Week calls "the ultimate entrepreneur for the Information Age" explains "Permission Marketing"--the groundbreaking concept that enables marketers to shape their message so that consumers will willingly accept it. Whether it is the TV commercial that breaks into our favorite program, or the telemarketing phone call that disrupts a family dinner, traditional advertising is based on the hope of snatching our attention away from whatever we are doing. Seth Godin calls this Interruption Marketing, and, as companies are discovering, it no longer works. Instead of annoying potential customers by interrupting their most coveted commodity--time-- Permission Marketing offers consumers incentives to accept advertising voluntarily. Now this Internet pioneer introduces a fundamentally different way of thinking about advertising products and services. By reaching out only to those individuals who have signaled an interest in learning more about a product, Permission Marketing enables companies to develop long-term relationships with customers, create trust, build brand awareness -- and greatly improve the chances of making a sale.
LC Classification Number
HF5415.55.G63 1999
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ThriftBooks
98,9% positive Bewertungen•19.6 Mio. Artikel verkauft
Angemeldet als gewerblicher Verkäufer
Verkäuferbewertungen (5'681'130)
- 5***z (385)- Bewertung vom Käufer.Letzter MonatBestätigter KaufThank you.
- y***p (620)- Bewertung vom Käufer.Letzter MonatBestätigter KaufGreat find
- 8***o (51)- Bewertung vom Käufer.Letzter MonatBestätigter KaufItem had big crease down entire front cover. Condition was listed “like new”. Not sure if this was the initial condition or if it was bent during shipping because it was only shipped in a thin poly bag. That part was disappointing. For newer condition books, I wish there was sturdier packaging.