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📕📖KLEPPNER'S ADVERTISING PROCEDURE By Ronald Lane & Karen King - Hardcover
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- Sofort-Kaufen📕📖KLEPPNER'S ADVERTISING PROCEDURE By Ronald Lane & Karen King - Hardcover
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Standort: Far Rockaway, New York, USA
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eBay-Artikelnr.:194014613543
Artikelmerkmale
- Artikelzustand
- Country of Origin
- United States
- Field of Study
- Communication & Journalism
- Features
- Educational book
- Modified Item
- No
- ISBN
- 9780132308298
Über dieses Produkt
Product Identifiers
Publisher
Prentice Hall PTR
ISBN-10
0132308290
ISBN-13
9780132308298
eBay Product ID (ePID)
57183501
Product Key Features
Number of Pages
864 Pages
Language
English
Publication Name
Kleppner's Advertising Procedure
Subject
Advertising & Promotion
Publication Year
2007
Type
Textbook
Subject Area
Business & Economics
Series
Alternative Etext Formats Ser.
Format
Hardcover
Dimensions
Item Height
1.4 in
Item Weight
68.6 Oz
Item Length
11.2 in
Item Width
8.5 in
Additional Product Features
Edition Number
17
Intended Audience
College Audience
LCCN
2007-021990
Dewey Edition
22
Illustrated
Yes
Dewey Decimal
659.1
Table Of Content
Chapter 1: Background of Todays Advertising Chapter 2: Roles of Advertising Chapter 3: The Advertising Spiral and Brand Planning Chapter 4: Target Marketing Chapter 5: The Advertising Agency, Media Services, and Other Services Chapter 6: The Advertisers Marketing/Advertising Operation Chapter 7: Media Strategy Chapter 8: Using Television Chapter 9: Using Radio Chapter 10: Using Newspapers Chapter 11: Using Magazines Chapter 12: Out-of-Home Advertising Chapter 13: Internet and Direct Response Advertising Chapter 14: Sales Promotion Chapter 15: Research in Advertising Chapter 16: Creating the Message Chapter 17: The Total Concept: Words and Visuals Chapter 18: Print Production Chapter 19: The Television Commercial Chapter 20: The Radio Commercial Chapter 21: Trademarks and Packaging Chapter 22: The Complete Campaign Chapter 23: International Advertising Chapter 24: Economic, Social, and Legal Effects of Advertising
Synopsis
Primarily intended for undergraduate students majoring in advertising, marketing, and management Kleppner's Advertising Procedure blends together all relevant contemporary information as it relates to the practice of advertising with accuracy and foresight., There are few areas of business and marketing that operate in a more dynamic atmosphere than advertising and promotion. The process of new product and target audience research, branding and product development, executing creative sales approaches, and selecting media and non-traditional marketing communication placement are part of an evolving process that is undergoing dramatic change. The primary reason for publication of this new edition is to reflect this environment.Account people and creative people in the field of marketing communication, branding, integrated communications, and new media advertising.
LC Classification Number
HF5823
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