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Modemarken: Branding-Stil von Armani bis Zara von Tungate, Mark
by Tungate, Mark | HC | LikeNew
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eBay-Artikelnr.:195889758030
Artikelmerkmale
- Artikelzustand
- Neuwertig
- Hinweise des Verkäufers
- Binding
- Hardcover
- Weight
- 1 lbs
- Product Group
- Book
- IsTextBook
- No
- ISBN
- 9780749442996
- Book Title
- Fashion Brands : Branding Style from Armani to Zara
- Item Length
- 9.5in
- Publisher
- Kogan Page, The Limited
- Publication Year
- 2005
- Format
- Hardcover
- Language
- English
- Item Height
- 1.2in
- Genre
- Self-Help, Business & Economics
- Topic
- Marketing / General, Industries / Fashion & Textile Industry, Fashion & Style, Advertising & Promotion
- Item Width
- 6.4in
- Item Weight
- 21 Oz
- Number of Pages
- 256 Pages
Über dieses Produkt
Product Information
Crammed with facts and fascinating case studies, "Fashion Brands" explores the popularization of fashion and explains how marketers and branding experts have turned clothes and accessories into objects of desire. It examines how the use of advertising and the media has altered the world's fashion "sense" and looks at how store design influences what people buy.
Product Identifiers
Publisher
Kogan Page, The Limited
ISBN-10
0749442999
ISBN-13
9780749442996
eBay Product ID (ePID)
127387446
Product Key Features
Book Title
Fashion Brands : Branding Style from Armani to Zara
Format
Hardcover
Language
English
Topic
Marketing / General, Industries / Fashion & Textile Industry, Fashion & Style, Advertising & Promotion
Publication Year
2005
Genre
Self-Help, Business & Economics
Number of Pages
256 Pages
Dimensions
Item Length
9.5in
Item Height
1.2in
Item Width
6.4in
Weight
21 Oz
Item Weight
21 Oz
Additional Product Features
Lc Classification Number
Hd9940
Publication Date
2005-09-01
Reviews
"Explores the popularization of fashion and explains how marketers and branding experts have turned clothes and accessories into objects of desire." -Publishing News, March 2005 "The 'back story' of where goods come from and how they are manufactured and sold is always fascinating, which is why Tungate's book so appealed." -Publishing News, March 2005 "Fashion Brands includes exclusive quotes and insights into brand strategy from designers such as Paul Smith and Diesel founder Renzo Rosso." -In-Store Magazine, July 2005 "Dissects the fashion industry from high street to haute couture and gives a detailed history of fashion brands as well as explaining the influence of branding." -Media Week, September 2005 "Men don't shop seasonally," says Mark Tungate, Paris-based writer and author of Fashion Brands: Branding Style from Armani to Zara." -Daily Telegraph, August 2005 "Useful nuggets" -Financial Times, August 2005 "Littered with amusing anecdotes." -Marketing, October 2005 "Includes brand strategy insights from designers such as Paul Smith and Deisel founder Renzo Rosso, interviews with influential industry figures and behind-the-scenes reports." -Fashion Business International, September 2005 "An interesting read for anyone involved in the fashion or marketing sector." -International Textiles, August/September 2005 "getAbstract.com recommends this book to marketers - even those who are not fashion minded - who want to rejuvenate their creativity and pick up some new sources of inspiration and style." -www.getAbstract.com, November 2005 "Drawing on research and interviews (he had no experience with the fashion industry before writing this book), he writes in a conversational manner for a general readership and for professionals involved with marketing." -Reference & Research Book News, November 2005 "This is the most fun non-fiction book that I've read in a long time, while simultaneously unique and useful. Written in a witty and readable journalistic style, this book unravels the magic behind an industry that uses more smoke and mirrors than Hollywood." Anoop Maini, Chartered Management Institute (www. Managers.org.uk) "Tungate's absorbing and thoroughly entertaining book examines the new rules of the global fashion industry... An impressive and authoritative overview of what is arguably the world's original brand name industry." AdBrands.net "Journalist Mark Tungate presents a terrific overview of many key aspects of this gritty yet ephemeral business." Reader review by Rolf Dobelli, Amazon.com "Most of the content has come up in the leading fashion and culture magazines and business media... But Tungate brings all of these subjects, all of these themes, and all of these prominent fashion brands together for a picture of the system of which they are all a part. With his broader perspective, he also gives a global perspective not limited to the vibrant, shop-til-you-drop, U.S. market and its advanced ideology of consumerism where many of the "branding" ideas and techniques originated, but including also European and Asian markets." The Midwest Book Review "Explores the popularization of fashion and explains how marketers and branding have turned clothes and accessories into objects of desire." <, "Explores the popularization of fashion and explains how marketers and branding experts have turned clothes and accessories into objects of desire. The 'back story' of where goods come from and how they are manufactured and sold is always fascinating, which is why Tungate's book so appealed." Publishing News "Fashion Brands includes exclusive quotes and insights into brand strategy from designers such as Paul Smith and Diesel founder Renzo Rosso." In-Store Magazine "Dissects the fashion industry from high street to haute couture and gives a detailed history of fashion brands as well as explaining the influence of branding." Media Week "Men don't shop seasonally," says Mark Tungate, Paris-based writer and author of Fashion Brands: Branding Style from Armani to Zara." Daily Telegraph "Useful nuggets" Financial Times "Littered with amusing anecdotes." Marketing "Includes brand strategy insights from designers such as Paul Smith and Deisel founder Renzo Rosso, interviews with influential industry figures and behind-the-scenes reports." Fashion Business International "An interesting read for anyone involved in the fashion or marketing sector." International Textiles "getAbstract.com recommends this book to marketers even those who are not fashion minded who want to rejuvenate their creativity and pick up some new sources of inspiration and style." www.getAbstract.com "Drawing on research and interviews (he had no experience with the fashion industry before writing this book), he writes in a conversational manner for a general readership and for professionals involved with marketing." Reference & Research Book News "This is the most fun non-fiction book that I've read in a long time, while simultaneously unique and useful. Written in a witty and readable journalistic style, this book unravels the magic behind an industry that uses more smoke and mirrors than Hollywood." Anoop Maini, Chartered Management Institute (www. Managers.org.uk) "Tungate's absorbing and thoroughly entertaining book examines the new rules of the global fashion industry… An impressive and authoritative overview of what is arguably the world's original brand name industry." AdBrands.net "Journalist Mark Tungate presents a terrific overview of many key aspects of this gritty yet ephemeral business." Reader review by Rolf Dobelli, Amazon.com "Most of the content has come up in the leading fashion and culture magazines and business media… But Tungate brings all of these subjects, all of these themes, and all of these prominent fashion brands together for a picture of the system of which they are all a part. With, html>head>/head>body>p>"Explores the popularization of fashion and explains how marketers and branding experts have turned clothes and accessories into objects of desire." /p>p>-Publishing News, March 2005 /p>p>/p>p>"The 'back story' of where goods come from and how they are manufactured and sold is always fascinating, which is why Tungate's book so appealed." /p>p>-Publishing News, March 2005 /p>p>/p>p>"Fashion Brands includes exclusive quotes and insights into brand strategy from designers such as Paul Smith and Diesel founder Renzo Rosso." /p>p>-In-Store Magazine, July 2005 /p>p>/p>p>"Dissects the fashion industry from high street to haute couture and gives a detailed history of fashion brands as well as explaining the influence of branding." /p>p>-Media Week, September 2005 /p>p>/p>p>"Men don't shop seasonally," says Mark Tungate, Paris-based writer and author of Fashion Brands: Branding Style from Armani to Zara." /p>p>-Daily Telegraph, August 2005 /p>p>/p>p>"Useful nuggets" /p>p>-Financial Times, August 2005 /p>p>/p>p>"Littered with amusing anecdotes." /p>p>-Marketing, October 2005 /p>p>/p>p>"Includes brand strategy insights from designers such as Paul Smith and Deisel founder Renzo Rosso, interviews with influential industry figures and behind-the-scenes reports." /p>p>-Fashion Business International, September 2005 /p>p>/p>p>"An interesting read for anyone involved in the fashion or marketing sector." /p>p>-International Textiles, August/September 2005 /p>p>/p>p>"getAbstract.com recommends this book to marketers - even those who are not fashion minded - who want to rejuvenate their creativity and pick up some new sources of inspiration and style." /p>p>-www.getAbstract.com, November 2005 /p>p>/p>p>"Drawing on research and interviews (he had no experience with the fashion industry before writing this book), he writes in a conversational manner for a general readership and for professionals involved with marketing." /p>p>-Reference & Research Book News, November 2005 /p>p>/p>p>"This is the most fun non-fiction book that I've read in a long time, while simultaneously unique and useful. Written in a witty and readable journalistic style, this book unravels the magic behind an industry that uses more smoke and mirrors than Hollywood." /p>p>Anoop Maini, Chartered Management Institute (www. Managers.org.uk) /p>p>/p>p>"Tungate's absorbing and thoroughly entertaining book examines the new rules of the global fashion industry... An impressive and authoritative overview of what is arguably the world's original brand name industry." /p>p>AdBrands.net /p>p>/p>p>"Journalist Mark Tungate presents a terrific overview of many key aspects of this gritty yet ephemeral business." /p>p>Reader review by Rolf Dobelli, Amazon.com /p>p>/p>p>"Most of the content has come up in the leading fashion and culture magazines and business media... But Tungate brings all of these subjects, all of these themes, and all of these prominent fashion brands together for a picture of the system of which they are all a part. With his broader perspective, he also gives a global perspective not limited to the vibrant, shop-til-you-drop, U.S. market and its advanced ideology of consumerism where many of the "branding" ideas and techniques originated, but including also European and Asian markets." /p>p>The Midwest Book Review /p>p>/p>p>"Explores the popularization of fashion and explains how marketers and branding have turned clothes and accessories into objects of desire." /p>p>www.brandrepublic.com /p>p>/p>p>"Interesting things to say about the effects of the global marketplace on fashion brands." /p>p>Drapers /p>p
Table of Content
Who invents fashion brand names? Why do non-fashion brand names such as Virgin start making clothes? How do fashion photographers influence brand identity? Why is the relationship between models and brands so significant? Why are fashion collections so important to brands? How have fashion brands (such as Ralph Lauren and Armani) moved into furniture? Is there a future for fashion on the web? Why are male consumers the hardest targets for the fashion market?
Copyright Date
2005
Target Audience
Trade
Lccn
2005-012312
Dewey Decimal
746.9/20688
Dewey Edition
23
Illustrated
Yes
Artikelbeschreibung des Verkäufers
Der Verkäufer ist für dieses Angebot verantwortlich.
eBay-Artikelnr.:195889758030
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