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Das Zeitalter des Einflusses Die Macht der Influencer zur Steigerung Ihrer Marke Social Media
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Standort: Framingham, Massachusetts, USA
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eBay-Artikelnr.:196631430166
Artikelmerkmale
- Artikelzustand
- Era
- 2020s
- Ex Libris
- No
- Narrative Type
- Nonfiction
- Personalized
- No
- Inscribed
- No
- Vintage
- No
- ISBN
- 9781400216369
Über dieses Produkt
Product Identifiers
Publisher
HarperCollins Leadership
ISBN-10
1400216362
ISBN-13
9781400216369
eBay Product ID (ePID)
14038829906
Product Key Features
Book Title
Age of Influence : the Power of Influencers to Elevate Your Brand
Number of Pages
288 Pages
Language
English
Publication Year
2020
Topic
Marketing / General, Entrepreneurship, E-Commerce / Internet Marketing, Commerce
Illustrator
Yes
Genre
Business & Economics
Format
Trade Paperback
Dimensions
Item Height
0.8 in
Item Weight
8.1 Oz
Item Length
8.5 in
Item Width
5.6 in
Additional Product Features
Intended Audience
Trade
LCCN
2019-948542
Reviews
''The Age of Influence' is a great book exploring the world's most desired marketing discipline. Few get it more than Neal Schaffer who unlocks the key to creation of truly powerful influencer campaigns. 'The Age of Influence' is a highly informative book - and powerful addition to your marketing library.'-Martin Lindstrom, New York Times best-selling author of Buyology and Small Data
Dewey Edition
23
TitleLeading
The
Number of Volumes
1 vol.
Dewey Decimal
658.8/72
Synopsis
The Age of Influence is an essential guide for marketing professionals and business owners who want to create and implement a highly effective, sustainable influencer marketing plan in order for their brands to succeed. We are amid an unprecedented digital transformation and tapping into this change is vital to any brand in today's climate. Social media has democratized authority and influence, and information is created and consumed in ways that are constantly evolving. Internationally-recognized social media marketing expert Neal Schaffer explains how that shift plays a significant role in online marketing in the Influencer Era. Influencer marketing is about establishing relationships, turning fans into influencers, and leveraging that influence to share your message in a credible and authentic way. In The Age of Influence, Schaffer teaches entrepreneurs, marketing executives, and cutting-edge agencies how to: Identify,approach, and engage the right influencers for their brand or product. Determinewhat resources to put behind influencer campaigns. Manage the business side of influencer marketing, including tools that will helpmeasure ROI. Developtheir brand's social media voice to become an influencer in its own right. This book is the definitive guide to addressing the issues disrupting marketing trends, including declining television viewership, growing social media audiences, effectively spreading their message digitally, and increasing usage of ad-blocking technology., If today's brands want to succeed, they have to be in the conversation, and influencers make that happen. The Age of Influence is an essential guide for marketing professionals and business owners who want to create and implement a highly effective and sustainable influencer marketing plan., If today's brands want to succeed, they have to be in the conversation, and influencers make that happen. The Age of Influence is an essential guide for marketing professionals and business owners who want to create and implement a highly effective and sustainable influencer marketing plan. We are in the midst of an unprecedented digital transformation and tapping into this change is vital to any brand in today's climate. Social media has democratized authority and influence, and information is created and consumed in ways that are constantly evolving. In The Age of Influence, Neal Schaffer, an internationally recognized social media marketing expert, explains how that shift plays a significant role in online marketing in the Influencer Era. Influencer marketing is about establishing relationships, turning fans into influencers and leveraging that influence to share your message in a more credible and authentic way. This is a handbook for anyone who wants to successfully spread a message in the age of social media. Schaffer teaches entrepreneurs, marketing executives, and cutting-edge agencies how to: Identify, approach, and engage the right influencers for their brand or product. Determine what resources to put behind influencer campaigns. Manage the business side of influencer marketing, including tools that will help measure ROI. Develop their brand's social media voice to become an influencer in its own right. This book is the definitive guide to addressing the issues disrupting marketing trends, including declining television viewership, growing social media audiences, and increasing usage of ad-blocking technology., If today's brands want to succeed, they have to be in the conversation, and influencers make that happen. The Age of Influence is an essential guide for marketing professionals and business owners who want to create and implement a highly effective and sustainable influencer marketing plan. We are in the midst of an unprecedented digital transformation and tapping into this change is vital to any brand in today's climate. Social media has democratized authority and influence, and information is created and consumed in ways that are constantly evolving. In The Age of Influence , Neal Schaffer, an internationally recognized social media marketing expert, explains how that shift plays a significant role in online marketing in the Influencer Era. Influencer marketing is about establishing relationships, turning fans into influencers and leveraging that influence to share your message in a more credible and authentic way. This is a handbook for anyone who wants to successfully spread a message in the age of social media. Schaffer teaches entrepreneurs, marketing executives, and cutting-edge agencies how to: Identify, approach, and engage the right influencers for their brand or product. Determine what resources to put behind influencer campaigns. Manage the business side of influencer marketing, including tools that will help measure ROI. Develop their brand's social media voice to become an influencer in its own right. This book is the definitive guide to addressing the issues disrupting marketing trends, including declining television viewership, growing social media audiences, and increasing usage of ad-blocking technology.
LC Classification Number
HF5415.1265.S33 2020
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- a***o (2157)- Bewertung vom Käufer.Letzter MonatBestätigter KaufNice Cards Thanks!
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