Meggs' History of Graphic Design - Meggs, Philip B. - 6th Edition - Hardcover
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Meggs' History of Graphic Design - Meggs, Philip B. - 6th Edition - Hardcover
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eBay-Artikelnr.:197014903759
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- Artikelzustand
- ISBN
- 9781118772058
Über dieses Produkt
Product Identifiers
Publisher
Wiley & Sons, Incorporated, John
ISBN-10
1118772059
ISBN-13
9781118772058
eBay Product ID (ePID)
217062804
Product Key Features
Number of Pages
704 Pages
Publication Name
Meggs' History of Graphic Design
Language
English
Subject
Book, Graphic Arts / Typography, Graphic Arts / General
Publication Year
2016
Type
Textbook
Subject Area
Design
Format
Hardcover
Dimensions
Item Height
1.7 in
Item Weight
75.3 Oz
Item Length
11 in
Item Width
8.7 in
Additional Product Features
Edition Number
6
Intended Audience
Scholarly & Professional
LCCN
2021-425812
Dewey Edition
22
Illustrated
Yes
Dewey Decimal
686.2209
Table Of Content
Preface to the First Edition viii Acknowledgments ix Part I The Prologue to Graphic Design 1 The visual message from prehistory through the medieval era 1 The Invention of Writing 5 2 Alphabets 21 3 The Asian Contribution 35 4 Illuminated Manuscripts 49 Part II A Graphic Renaissance 69 The origins of European typography and design for printing 5 Printing Comes to Europe 73 6 The German Illustrated Book 85 7 Renaissance Graphic Design 103 8 An Epoch of Typographic Genius 129 Part III The Bridge to the Twentieth Century 147 The Industrial Revolution: The impact of industrial technology upon visual communications 9 Graphic Design and the Industrial Revolution 151 10 The Arts and Crafts Movement and Its Heritage 187 11 Art Nouveau 209 12 The Genesis of Twentieth-Century Design 245 Part IV The Modernist Era 265 Graphic design in the first half of the twentieth century 13 The Influence of Modern Art 269 14 Pictorial Modernism 291 15 A New Language of Form 316 16 The Bauhaus and the New Typography 345 17 The Modern Movement in America 371 Part V The Age of Information 391 Graphic design in the global village 18 The International Typographic Style 397 19 The New York School 415 20 Corporate Identity and Visual Systems 439 21 The Conceptual Image 465 22 Postmodern Design 491 23 National Visions within a Global Dialogue 513 24 The Digital Revolution--and Beyond 571 Epilogue 621 Bibliography 623 Image Credits 657 Index 663
Synopsis
The bestselling graphic design reference, updated for the digital age Meggs History of Graphic Design is the industrys unparalleled, award-winning reference., The bestselling graphic design reference, updated for the digital age Meggs' History of Graphic Design is the industry's unparalleled, award-winning reference. With over 1,400 high-quality images throughout, this visually stunning text guides you through a saga of artistic innovators, breakthrough technologies, and groundbreaking developments that define the graphic design field. The initial publication of this book was heralded as a publishing landmark, and author Philip B. Meggs is credited with significantly shaping the academic field of graphic design. Meggs presents compelling, comprehensive information enclosed in an exquisite visual format. The text includes classic topics such as the invention of writing and alphabets, the origins of printing and typography, and the advent of postmodern design. This new sixth edition has also been updated to provide: The latest key developments in web, multimedia, and interactive design Expanded coverage of design in Asia and the Middle East Emerging design trends and technologies Timelines framed in a broader historical context to help you better understand the evolution of contemporary graphic design Extensive ancillary materials including an instructor's manual, expanded image identification banks, flashcards, and quizzes You can't master a field without knowing the history. Meggs' History of Graphic Design presents an all-inclusive, visually spectacular arrangement of graphic design knowledge for students and professionals. Learn the milestones, developments, and pioneers of the trade so that you can shape the future., The bestselling graphic design reference updated for the digital age Meggs History of Graphic Design presents an all-inclusive, visually spectacular account of the people, events, and signal creations that have shaped the field of graphic design. This brilliantly imagined new Sixth Edition gives historical context to the latest trends and technologies overtaking the graphic design landscape, including developments in web, multimedia, and interactive design. Packed with a wealth of material for inspiration and emulation, including more than 1,500 eye-catching images, this new edition unfolds as a whos-who of luminaries in the field from the early pioneers to the latest visionaries. See the evolution of graphic design from cave paintings, to the development of typography, to the emergence of American modernism, and beyond, as this visually engaging edition provides: A complete and up-to-date examination of design movements in the Middle East, Africa, and Asia A revealing look at the thinking and achievements that led to todays emerging design trends and technologies Convenient timelines that frame the history of graphic design within the broader context of world events The first step to mastering a profession is becoming intimately familiar with its past, and Meggs History of Graphic Design, Sixth Edition puts it all there for you to enjoy.
LC Classification Number
Z246
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