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Wie man ein Million Dollar Alleinstellung
by Bodri, Bill | PB | VeryGood
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Standort: Aurora, Illinois, USA
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eBay-Artikelnr.:197197322729
Artikelmerkmale
- Artikelzustand
- Sehr gut
- Hinweise des Verkäufers
- Binding
- Paperback
- Weight
- 0 lbs
- Product Group
- Book
- IsTextBook
- No
- ISBN
- 9781452869377
Über dieses Produkt
Product Identifiers
Publisher
CreateSpace
ISBN-10
1452869375
ISBN-13
9781452869377
eBay Product ID (ePID)
110931931
Product Key Features
Book Title
How to Create a Million Dollar Unique Selling Proposition
Number of Pages
269 Pages
Language
English
Publication Year
2011
Topic
Marketing / General, Sales & Selling / General
Genre
Business & Economics
Format
Trade Paperback
Dimensions
Item Height
0.6 in
Item Weight
16.5 Oz
Item Length
9 in
Item Width
6 in
Additional Product Features
Intended Audience
Trade
Synopsis
What short marketing message can you create in order to instantly tap into the core buying desires of your prospects and customers so they buy from you and not your competition? What do you say so that your products or services start getting noticed and jump to the head of the pack in a crowded marketplace? If you haven't created that strategic advertising message for your business, products or services, then you're unnecessarily losing sales, customers and money. Finding that message, and then promoting it throughout all your marketing and advertising mediums, is the strategic secret to dramatic sales growth and market dominance. That attractive message that attracts prospects and wins them to your offerings is the USP, or Unique Selling Proposition, which broadcast the unique advantages of your product or service to the marketplace. A USP promises big, bold benefits to potential customers. It positions your product or service as being entirely unique and dramatically different from the offerings of everyone else, and it is written in such a way that it is believable without challenge. It positions your product or service as being the obvious choice over all the competitive options, including the option of doing nothing at all, and is worded in such a way that not only is it naturally credible, but prospects can immediately understand it and easily remember it. Basically, a Unique Selling Proposition attractively encapsulates the unique benefits of your product or service in an attention getting, memorable way so that potential customers are compelled to buy from you rather than from anyone else. There are ten different ways you can set about to try to create the perfect USP for a business, product or service. If you work through those ten methods, which can be done in about one to two hours (sometimes less), you can create a killer USP in record time and then use it to increase your sales and align your entire marketing strategy. More than just theory, this book gives you those ten proven formulas for crafting your Unique Selling Proposition, or USP, that instantly taps into your prospect's core buying desires. Plus, in this book you'll see countless examples of how powerhouses like Fedex, Domino's Pizza and others owe their stunning success to their breakthrough USPs. You will even learn how to create a USP for yourself as a means of personal branding that will help you when searching for new career opportunities, and you can even use it to craft a short elevator speech that will help you win new clients. Whether for a business or person, the USP is the basis of niche marketing. The bottom line is: Great businesses, products, services and people have great USP's, mediocre and losing businesses either don't have one, or don't have a good one. This book is the definitive source on how to create and use a killer unique selling proposition for your major marketing needs that will form the basis of your marketing strategy and catapult your company's sales to the next level., What short marketing message can you create in order to instantly tap into the core buying desires of your prospects and customers so they buy from you and not your competition? What do you say so that your products or services start getting noticed and jump to the head of the pack in a crowded marketplace?If you haven't created that strategic advertising message for your business, products or services, then you're unnecessarily losing sales, customers and money. Finding that message, and then promoting it throughout all your marketing and advertising mediums, is the strategic secret to dramatic sales growth and market dominance.That attractive message that attracts prospects and wins them to your offerings is the USP, or Unique Selling Proposition, which broadcast the unique advantages of your product or service to the marketplace.A USP promises big, bold benefits to potential customers. It positions your product or service as being entirely unique and dramatically different from the offerings of everyone else, and it is written in such a way that it is believable without challenge. It positions your product or service as being the obvious choice over all the competitive options, including the option of doing nothing at all, and is worded in such a way that not only is it naturally credible, but prospects can immediately understand it and easily remember it. Basically, a Unique Selling Proposition attractively encapsulates the unique benefits of your product or service in an attention getting, memorable way so that potential customers are compelled to buy from you rather than from anyone else.There are ten different ways you can set about to try to create the perfect USP for a business, product or service. If you work through those ten methods, which can be done in about one to two hours (sometimes less), you can create a killer USP in record time and then use it to increase your sales and align your entire marketing strategy. More than just theory, this book gives you those ten proven formulas for crafting your Unique Selling Proposition, or USP, that instantly taps into your prospect's core buying desires.Plus, in this book you'll see countless examples of how powerhouses like Fedex, Domino's Pizza and others owe their stunning success to their breakthrough USPs. You will even learn how to create a USP for yourself as a means of personal branding that will help you when searching for new career opportunities, and you can even use it to craft a short elevator speech that will help you win new clients. Whether for a business or person, the USP is the basis of niche marketing.The bottom line is: Great businesses, products, services and people have great USP's, mediocre and losing businesses either don't have one, or don't have a good one. This book is the definitive source on how to create and use a killer unique selling proposition for your major marketing needs that will form the basis of your marketing strategy and catapult your company's sales to the next level.
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ThriftBooks
98,9% positive Bewertungen•19.7 Mio. Artikel verkauft
Angemeldet als gewerblicher Verkäufer
Verkäuferbewertungen (5'685'089)
- a***c (90)- Bewertung vom Käufer.Letzter MonatBestätigter KaufGood copy.
- i***l (169)- Bewertung vom Käufer.Letzter MonatBestätigter KaufHappy to have this book
- e***c (1495)- Bewertung vom Käufer.Letzter MonatBestätigter KaufFast shipping, easy transaction, highly recommended!!!!