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eBay-Artikelnr.:197318777110
Artikelmerkmale
- Artikelzustand
- ISBN
- 9781118767030
Über dieses Produkt
Product Identifiers
Publisher
Wiley & Sons, Incorporated, John
ISBN-10
1118767039
ISBN-13
9781118767030
eBay Product ID (ePID)
202525238
Product Key Features
Number of Pages
352 Pages
Language
English
Publication Name
Designing and Conducting Survey Research : a Comprehensive Guide
Subject
Public Affairs & Administration, Probability & Statistics / General, Research, Statistics
Publication Year
2014
Type
Textbook
Subject Area
Mathematics, Political Science, Social Science
Format
Trade Paperback
Dimensions
Item Height
1 in
Item Weight
20 Oz
Item Length
9.2 in
Item Width
6.9 in
Additional Product Features
Edition Number
4
Intended Audience
Scholarly & Professional
LCCN
2014-019140
Dewey Edition
23
Illustrated
Yes
Dewey Decimal
300.72/3
Table Of Content
Figures, Tables, Exhibits, and Worksheets vii Preface xi The Authors xv Part One: Developing and Administering Questionnaires 1 1 An Overview of the Sample Survey Process 3 2 Designing Effective Questionnaires: Basic Guidelines 36 3 Developing Survey Questions 59 4 Using Focus Groups in the Survey Research Process 80 Part Two: Ensuring Scientific Accuracy 97 5 Descriptive Statistics: Measures of Central Tendency and Dispersion 99 6 The Theoretical Basis of Sampling 135 7 Confidence Intervals and Basic Hypothesis Testing 146 8 Determining the Sample Size 163 9 Selecting and Obtaining a Representative Sample 177 Part Three: Presenting and Analyzing Survey Results 201 10 Analyzing Cross-Tabulated Data 203 11 Testing the Difference between Means 235 12 Regression and Correlation 261 13 Preparing an Effective Final Report 292 Resource A: Table of Areas of a Standard Normal Distribution 305 Resource B: Glossary 311 Bibliography 321 Index 325
Synopsis
METHODOLOGICALLY SOUND SURVEY RESEARCH EXPLAINED IN ONE ACCESSIBLE VOLUME Since it was first published in 1992, Designing and Conducting Survey Research has become the standard reference in the field for public and nonprofit managers who are responsible for conducting effective and meaningful survey research. The authors have continually made revisions based on firsthand experience, ensuring that the methods described in this text are in line with the latest standards and organizational demands. This updated fourth edition builds on the first three editions, introducing step-by-step procedures for conducting data analysis with SPSS statistical software. New in this edition: Detailed examples from recent real-world research How-to instructions for implementing analysis with SPSS Updated ethical considerations for conducting survey research Guidelines for using cell phone samples and Internet surveys Full coverage of survey nonresponse error Tips for surveying special populations, including multicultural surveys and screening for subsamples Designing and Conducting Survey Research is a practical guide to conducting survey research. It comprehensively explains all major components of surveys, starting with developing questionnaires and progressing through preparation of the final report. Clear, concise, and accessible, this guide demystifies even complex statistical concepts, enabling you to conduct robust research with far-reaching results., The industry standard guide, updated with new ideas and SPSS analysis techniques Designing and Conducting Survey Research: A Comprehensive Guide Fourth Edition is the industry standard resource that covers all major components of the survey process, updated to include new data analysis techniques and SPSS procedures with sample data sets online. The book offers practical, actionable guidance on constructing the instrument, administrating the process, and analyzing and reporting the results, providing extensive examples and worksheets that demonstrate the appropriate use of survey and data techniques. By clarifying complex statistical concepts and modern analysis methods, this guide enables readers to conduct a survey research project from initial focus concept to the final report. Public and nonprofit managers with survey research responsibilities need to stay up-to-date on the latest methods, techniques, and best practices for optimal data collection, analysis, and reporting. Designing and Conducting Survey Research is a complete resource, answering the "what", "why", and "how" every step of the way, and providing the latest information about technological advancements in data analysis. The updated fourth edition contains step-by-step SPSS data entry and analysis procedures, as well as SPSS examples throughout the text, using real data sets from real-world studies. Other new information includes topics like: Nonresponse error/bias Ethical concerns and special populations Cell phone samples in telephone surveys Subsample screening and complex skip patterns The fourth edition also contains new information on the growing importance of focus groups, and places a special emphasis on data quality including size and variability. Those who employ survey research methods will find that Designing and Conducting Survey Research contains all the information needed to better design, conduct, and analyze a more effective survey., The industry standard guide, updated with new ideas and SPSS analysis techniques Designing and Conducting Survey Research: A Comprehensive Guide Fourth Edition is the industry standard resource that covers all major components of the survey process, updated to include new data analysis techniques and SPSS procedures with sample data sets online.
LC Classification Number
HA31.2.R43 2014
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