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CDA Patricia B. Seybold: The Customer Revolution (2001 Abridged 5-CDs) Business
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Standort: Oceanside, California, USA
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eBay-Artikelnr.:203951327058
Artikelmerkmale
- Artikelzustand
- Narrative Type
- Nonfiction
- Narrator
- Various
- Country/Region of Manufacture
- United States
- Type
- Audiobook
- Artist
- Various Artists
- Features
- Abridged, Audio CD
- Release Title
- The Customer Revolution: How to Thrive When Customers Are in Cont
- Book Series
- Customers
- Intended Audience
- Young Adults, Adults
- Run Time
- 6 hours
- ISBN
- 9780375417771
Über dieses Produkt
Product Information
Seybold reveals that the new economy is the customer "E-conomy", and that the companies that develop a strategy focused on this basic tenet will be the ones that best their competitors in the marketplace and make money.
Product Identifiers
Publisher
Random House Audio Publishing Group
ISBN-10
037541777x
ISBN-13
9780375417771
eBay Product ID (ePID)
4038285900
Product Key Features
Publication Year
2001
Topic
General
Book Title
Customer Revolution : How to Thrive When Customers Are in Control
Language
English
Genre
Business & Economics
Format
Compact Disc
Dimensions
Item Height
1in.
Item Length
4.9in.
Item Weight
8 Oz
Item Width
5.7in.
Additional Product Features
Intended Audience
Trade
Dewey Edition
21
Reviews
"Think you're in charge of your company's future? Not so fast. Patricia Seybold proves that the wealth embedded in customer relationships is now far more important than all the capital contained in your firm's land, buildings, and bank accounts. Then she crafts a smart and solid plan for untangling the tricky puzzle of finding, attracting, and keeping the savviest buyers the world has ever seen." -- James Daly, editor in chief, Business 2.0 "As offline and online businesses blend, the ability to build deep customer relationships equates to long-term survival. Patricia Seybold explains why and how to 'play to profit.' " -- Chris McCann, president, 1-800-FLOWERS.com "Wherever repeated transactions represent the core rhythm of a business, management must focus on the lifetime value of its customers and the company's programs for creating and sustaining customer loyalty. The Web simply makes this imperative even more urgent. The Customer Revolution makes great use of war stories and case examples to guide us all in seeing just how to address this critical issue." -- Geoffrey Moore, author of Crossing the Chasm and Living on the Fault Line "Patricia Seybold provides practical guidance on how to make customer loyalty the centerpiece of your company's strategy. She not only shares the logic, but also gives real-world examples of how to make it a reality." -- John R. Samuel, Vice President e-Business, American Airlines "Understanding and managing customer relationships lie at the core of how companies are defining strategy, measuring profitability, and creating competitive advantage. Patricia Seybold details how to begin doing this in your company immediately." -- Jeet Singh, CEO, Art Technology Group "Patricia Seybold details the steps you and I must follow to transform customer capital into shareowner value in her compelling, convincing new book." -- C. Patrick Garner, CEO, The Motley Fool, Inc. From the Hardcover edition., "Think you're in charge of your company's future? Not so fast. Patricia Seybold proves that the wealth embedded in customer relationships is now far more important than all the capital contained in your firm's land, buildings, and bank accounts. Then she crafts a smart and solid plan for untangling the tricky puzzle of finding, attracting, and keeping the savviest buyers the world has ever seen." -- James Daly, editor in chief,Business 2.0 "As offline and online businesses blend, the ability to build deep customer relationships equates to long-term survival. Patricia Seybold explains why and how to 'play to profit.' " -- Chris McCann, president, 1-800-FLOWERS.com "Wherever repeated transactions represent the core rhythm of a business, management must focus on the lifetime value of its customers and the company's programs for creating and sustaining customer loyalty. The Web simply makes this imperative even more urgent.The Customer Revolutionmakes great use of war stories and case examples to guide us all in seeing just how to address this critical issue." -- Geoffrey Moore, author ofCrossing the ChasmandLiving on the Fault Line "Patricia Seybold provides practical guidance on how to make customer loyalty the centerpiece of your company's strategy. She not only shares the logic, but also gives real-world examples of how to make it a reality." -- John R. Samuel, Vice President e-Business, American Airlines "Understanding and managing customer relationships lie at the core of how companies are defining strategy, measuring profitability, and creating competitive advantage. Patricia Seybold details how to begin doing this in your company immediately." -- Jeet Singh, CEO, Art Technology Group "Patricia Seybold details the steps you and I must follow to transform customer capital into shareowner value in her compelling, convincing new book." -- C. Patrick Garner, CEO, The Motley Fool, Inc. From the Hardcover edition.
Dewey Decimal
658.8/00285/4678
Edition Description
Abridged Edition
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