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Non Obvious By Rohit Bhargava 2015 Hardcover
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Standort: Woodstock, Georgia, USA
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eBay-Artikelnr.:204521737103
Artikelmerkmale
- Artikelzustand
- Personalize
- No
- Signed
- No
- Custom Bundle
- No
- Ex Libris
- No
- Narrative Type
- Nonfiction
- Personalized
- No
- Features
- Dust Jacket
- Original Language
- English
- Country/Region of Manufacture
- United States
- Intended Audience
- Adults
- Inscribed
- No
- Vintage
- No
- ISBN
- 9781940858104
Über dieses Produkt
Product Identifiers
Publisher
Influential Marketing Group
ISBN-10
1940858100
ISBN-13
9781940858104
eBay Product ID (ePID)
219366032
Product Key Features
Book Title
Non-Obvious : How to Think Different, Curate Ideas and Predict the Future
Number of Pages
252 Pages
Language
English
Publication Year
2015
Topic
Personal Success, Future Studies, Forecasting
Genre
Social Science, Business & Economics
Book Series
Non-Obvious Trends Ser.
Format
Hardcover
Dimensions
Item Length
9 in
Item Width
6 in
Additional Product Features
Intended Audience
Trade
LCCN
2015-452736
Synopsis
Get the 2018 Updated 8th Edition of This Book http: //a.co/7iscpOc #1 Amazon Best Seller - ALL BUSINESS (2015 Edition) #1 Marketing, #1 Entrepreneurship, #1 Market Research and more TOP 50 ALL AMAZON KINDLE BOOKS (2015 Edition) Wall Street Journal Best Seller (2015 Edition) Winner: Axiom Business Theory Silver Medal (2017 Edition) Official Selection: Gary's Book Club at CES (2017 Edition) What do Disney, Bollywood, and The Batkid teach us about how to create celebrity experiences for our audiences? How can a vending-machine inspire world peace? Can being imperfect make your business more marketable? Can a selfie improve one's confidence? When can addiction be a good thing? The answers to these questions may not be all that obvious. And that's exactly the point. For the first time ever, Non-Obvious delves into the curation process the author has used for years to build his Trend Reports and takes readers behind the scenes of trend curation (much to the delight of past readers who have been asking about this for years), and show them the methodology they can use to predict the future for themselves. In this all-new fifth edition, discover how to use the power of non-obvious thinking to grow your business and make a bigger impact in the world. Non-Obvious is filled with entertaining insights like how a pioneering comedy- club charging audiences per laugh may forecast the future of consumption or how a wave of tech firms hiring yogis and offering classes in mindfulness may change the overall culture of business. Other trends featured in the report include: - The Reluctant Marketer - Why brands are focusing less on traditional marketing and promotion and more on content marketing and customer experience. - Glanceable Content - How companies are leveraging our shrinking attention span to create experiences designed for rapid consumption. - Small Data - How all the excitement about big data in business may be misguided and true value comes from learning to leverage the tiny focal points that matter. In total, Non-Obvious features 15 all-new trends for 2015 across 5 categories including Culture & Consumer Behavior, Marketing & Social Media, Media & Education, Technology & Design plus Economics & Entrepreneurship. Each is designed to help you take a deeper look at the changing landscape of business and prepare your business for the future. Finally, Non-Obvious takes a brutally honest look back at more than 60 previous trends from 2011 to 2014, providing an honest assessment of what came true, what was a dud, and why it matters. In the end Non-Obvious is a book that will show you how to think different, curate your ideas and get better at predicting what will be important tomorrow based on learning to better observe patterns in the world today., In this all-new fifth edition, discover how to use the power of non-obvious thinking to grow your business and make a bigger impact in the world. Non-Obvious is filled with entertaining insights like how a pioneering comedy-club charging audiences per laugh may forecast the future of consumption or how a wave of tech firms hiring yogis and offering classes in mindfulness may change the overall culture of business. In total, Non-Obvious features 15 all-new trends for 2015 across 5 categories including Culture & Consumer Behaviour, Marketing & Social Media, Media & Education, Technology & Design plus Economics & Entrepreneurship. Each is designed to help you take a deeper look at the changing landscape of business and prepare your business for the future. Finally, Non-Obvious takes a brutally honest look back at more than 60 previous trends from 2011 to 2014, providing an honest assessment of what came true, what was a dud, and why it matters. In the end Non-Obvious is a book that will show you how to think different, curate your ideas and get better at predicting what will be important tomorrow based on learning to better observe patterns in the world today., Get the 2018 Updated 8th Edition of This Book! http://a.co/7iscpOc #1 Amazon Best Seller - ALL BUSINESS (2015 Edition) #1 Marketing, #1 Entrepreneurship, #1 Market Research and more! TOP 50 ALL AMAZON KINDLE BOOKS (2015 Edition) Wall Street Journal Best Seller (2015 Edition) Winner: Axiom Business Theory Silver Medal (2017 Edition) Official Selection: Gary's Book Club at CES (2017 Edition) What do Disney, Bollywood, and The Batkid teach us about how to create celebrity experiences for our audiences? How can a vending-machine inspire world peace? Can being imperfect make your business more marketable? Can a selfie improve one's confidence? When can addiction be a good thing? The answers to these questions may not be all that obvious. And that's exactly the point. For the first time ever, Non-Obvious delves into the curation process the author has used for years to build his Trend Reports and takes readers behind the scenes of trend curation (much to the delight of past readers who have been asking about this for years), and show them the methodology they can use to predict the future for themselves. In this all-new fifth edition, discover how to use the power of non-obvious thinking to grow your business and make a bigger impact in the world. Non-Obvious is filled with entertaining insights like how a pioneering comedy- club charging audiences per laugh may forecast the future of consumption or how a wave of tech firms hiring yogis and offering classes in mindfulness may change the overall culture of business. Other trends featured in the report include: · The Reluctant Marketer - Why brands are focusing less on traditional marketing and promotion and more on content marketing and customer experience. · Glanceable Content - How companies are leveraging our shrinking attention span to create experiences designed for rapid consumption. · Small Data - How all the excitement about big data in business may be misguided and true value comes from learning to leverage the tiny focal points that matter. In total, Non-Obvious features 15 all-new trends for 2015 across 5 categories including Culture & Consumer Behavior, Marketing & Social Media, Media & Education, Technology & Design plus Economics & Entrepreneurship. Each is designed to help you take a deeper look at the changing landscape of business and prepare your business for the future. Finally, Non-Obvious takes a brutally honest look back at more than 60 previous trends from 2011 to 2014, providing an honest assessment of what came true, what was a dud, and why it matters. In the end Non-Obvious is a book that will show you how to think different, curate your ideas and get better at predicting what will be important tomorrow based on learning to better observe patterns in the world today.
LC Classification Number
HD53.B515 2015
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