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Tweeten an die Macht: Die Social-Media-R
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Artikelmerkmale
- Artikelzustand
- EAN
- 9780199965090
- ISBN
- 9780199965090
Über dieses Produkt
Product Identifiers
Publisher
Oxford University Press, Incorporated
ISBN-10
0199965099
ISBN-13
9780199965090
eBay Product ID (ePID)
168493068
Product Key Features
Number of Pages
208 Pages
Publication Name
Tweeting to Power : the Social Media Revolution in American Politics
Language
English
Subject
Political Process / Media & Internet, Political Process / General, Web / Social Media
Publication Year
2013
Type
Textbook
Subject Area
Computers, Political Science
Series
Oxford Studies in Digital Politics Ser.
Format
Trade Paperback
Dimensions
Item Height
0.6 in
Item Weight
9.6 Oz
Item Length
9.1 in
Item Width
6.1 in
Additional Product Features
Intended Audience
Scholarly & Professional
LCCN
2013-018996
Dewey Edition
23
Reviews
"Even as social media continue to evolve, Tweeting to Power captures a current snapshot of campaign politics that demonstrates how the strategic use of social media can be a powerful advantage in winning elections." --Anthony Rotolo, Syracuse University, Political Science Quarterly"Tweeting to Power is the most ambitious and well-researched study of social media's political consequences to date. Using an impressive array of qualitative and quantitative data, Gainous and Wagner systematically track how Twitter and Facebook are influencing Congress, political parties and the American public. This book is much more than a narrow study of social media, however. By situating their evidence in long-standing theoretical debates,Gainous and Wagner tackle more fundamental questions about the functioning of American democracy in the age of the internet. Tweeting to Power is essential reading for anyone interested in technology's impact onelection campaigns, political communication and public opinion."--Kevin Wallsten, California State University, Long Beach"Social media have already become a fundamental part of politics in the digital age. In Tweeting to Power, Jason Gainous and Kevin M. Wagner use an impressive array of quantitative and qualitative data to explore a wide variety of questions about the impacts of social media on American politics. In doing so, they make an important new contribution to ongoing debates about the political implications of the internet."--Michael Xenos, Center for CommunicationResearch, University of Wisconsin-Madison, "Tweeting to Power is the most ambitious and well-researched study of social media's political consequences to date. Using an impressive array of qualitative and quantitative data, Gainous and Wagner systematically track how Twitter and Facebook are influencing Congress, political parties and the American public. This book is much more than a narrow study of social media, however. By situating their evidence in long-standing theoretical debates, Gainous and Wagner tackle more fundamental questions about the functioning of American democracy in the age of the internet. Tweeting to Power is essential reading for anyone interested in technology's impact on election campaigns, political communication and public opinion."--Kevin Wallsten, California State University, Long Beach "Social media have already become a fundamental part of politics in the digital age. In Tweeting to Power, Jason Gainous and Kevin M. Wagner use an impressive array of quantitative and qualitative data to explore a wide variety of questions about the impacts of social media on American politics. In doing so, they make an important new contribution to ongoing debates about the political implications of the internet."--Michael Xenos, Center for Communication Research, University of Wisconsin-Madison, "Even as social media continue to evolve, Tweeting to Power captures a current snapshot of campaign politics that demonstrates how the strategic use of social media can be a powerful advantage in winning elections." --Anthony Rotolo, Syracuse University, Political Science Quarterly "Tweeting to Power is the most ambitious and well-researched study of social media's political consequences to date. Using an impressive array of qualitative and quantitative data, Gainous and Wagner systematically track how Twitter and Facebook are influencing Congress, political parties and the American public. This book is much more than a narrow study of social media, however. By situating their evidence in long-standing theoretical debates, Gainous and Wagner tackle more fundamental questions about the functioning of American democracy in the age of the internet. Tweeting to Power is essential reading for anyone interested in technology's impact on election campaigns, political communication and public opinion."--Kevin Wallsten, California State University, Long Beach "Social media have already become a fundamental part of politics in the digital age. In Tweeting to Power, Jason Gainous and Kevin M. Wagner use an impressive array of quantitative and qualitative data to explore a wide variety of questions about the impacts of social media on American politics. In doing so, they make an important new contribution to ongoing debates about the political implications of the internet."--Michael Xenos, Center for Communication Research, University of Wisconsin-Madison
Illustrated
Yes
Dewey Decimal
320.97301/4
Table Of Content
1. Social Media - The New Dinner Table?2. Evolution or Revolution - Why Facebook and Twitter Matter?3. Congress 2.0 - Internet-Style Politics4. Congress 2.0 - Who's Tweeting?5. Public Opinion 2.0 - Read My Feed6. Public Opinion 2.0 - The New Social Capital7. Congress 2.0 - Controlling the Flow of Information8. Public Opinion 2.0 - The Direct Conduit9. Congress 2.0 - Tweeting for Support10. Social Media Tomorrow - Tweeting the Future?AppendixNotesReferencesIndex
Synopsis
Online social media are changing the face of politics in the United States. Beginning with a strong theoretical foundation grounded in political, communications and psychology literature, Tweeting to Power examines the effect of online social media on how people come to learn, understand and engage in politics. Gainous and Wagner propose that platforms such as Facebook and Twitter offer the opportunity for a new information flow that is no longer being structured and limited by the popular media. Television and newspapers, which were traditionally the sole or primary gatekeeper, can no longer limit or govern what information is exchanged. By lowering the cost of both supplying the information and obtaining it, social networking applications have recreated how, when and where people are informed. To establish this premise, Gainous and Wagner analyze multiple datasets, quantitative and qualitative, exploring and measuring the use of social media by voters and citizens as well as the strategies and approaches adopted by politicians and elected officials. They illustrate how these new and growing online communities are new forums for the exchange of information that is governed by relationships formed and maintained outside traditional media. Using empirical measures, they prove both how candidates utilize Twitter to shape the information voters rely upon and how effective this effort was at garnering votes in the 2010 congressional elections. With both theory and data, Gainous and Wagner show how the social media revolution is creating a new paradigm for political communication and shifting the very foundation of the political process., Using theory and data, Gainous and Wagner illustrate how online social media is bypassing traditional media and creating new forums for the exchange of political information and campaigning.
LC Classification Number
JA85.2.U6G35 2014
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