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Controversies in Contemporary Advertising by Kim B. Sheehan (2013, Paperback)
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Standort: Humble, Texas, USA
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eBay-Artikelnr.:205733835594
Artikelmerkmale
- Artikelzustand
- Gut
- Hinweise des Verkäufers
- “Wear and tear on outside. No marks on inside”
- ISBN-10
- 1452261075
- ISBN-13
- 9781452261072
- Edition Number
- 2
- Intended Audience
- College Audience
- LCCN
- 2013-008875
- Dewey Edition
- 23
- Illustrated
- Yes
- Dewey Decimal
- 659.1
- ISBN
- 9781452261072
Über dieses Produkt
Product Identifiers
Publisher
SAGE Publications, Incorporated
ISBN-10
1452261075
ISBN-13
9781452261072
eBay Product ID (ePID)
159993192
Product Key Features
Number of Pages
336 Pages
Publication Name
Controversies in Contemporary Advertising
Language
English
Subject
General, Advertising & Promotion
Publication Year
2013
Type
Not Available
Subject Area
Reference, Business & Economics
Format
Book, Other
Dimensions
Item Height
0.6 in
Item Weight
7.3 Oz
Item Length
9.2 in
Item Width
7.4 in
Additional Product Features
Edition Number
2
LCCN
2013-008875
Dewey Edition
23
Illustrated
Yes
Dewey Decimal
659.1
Table Of Content
Preface 1. Advertising, Its Supporters, and Its Critics 2. Living in a Consumer Culture 3. Advertising and the Media: Changes and Challenges 4. How Advertising is Regulated: Industry 5. Beyond Subliminal 6. Advertising Choices: Influences of Stereotypes and Taste 7. Gender and Advertising: How Gender Shapes Meaning 8. Advertising and Race: Examining the Melting Pot 9. Advertising and Age, Sexual Orientation, and Ability: Marginalized or Mainstream? 10. Children and Advertising: Emerging Consumers, Problematic Strategies 11. Advertising Controversial Products: Bans and Beliefs 12. Tobacco and Alcohol Advertising: Industries in Flux 13. Advertising Prescription Drugs: Healthy Tactics or Risky Propositions 14. Political Advertising: Do "We the People" Still Matter? 15. Socially Responsible Advertising: Does a Brand Have a Conscience? 16. Online Advertising: The Ever-Evolving Landscape 17. Advertising: Being Ethical Advertisers in a Challenging Age
Intended Audience
College Audience
Synopsis
A balanced portrait of the role of advertising in society today. Presenting a range of perspectives on advertising in a global society, this Second Edition of Controversies in Contemporary Advertising examines economic, political, social, and ethical perspectives and covers a number of topics including stereotyping, controversial products, consumer culture, and new technology. The book is divided equally between macro and micro issues, providing a balanced portrait of the role advertising has in society. Author Kim Bartel Sheehan's work recognizes the plurality of opinions towards advertising, encouraging readers to obtain a critical perspective on advertising issues while forming and analyzing their own judgments., Presenting a range of perspectives on advertising in a global society, this Second Edition of Controversies in Contemporary Advertising, by Kim Bartel Sheehan, examines economic, political, social, and ethical perspectives and covers a nu, Presenting a range of perspectives on advertising in a global society, this Second Edition of Controversies in Contemporary Advertising examines economic, political, social, and ethical perspectives and covers a number of topics including stereotyping, controversial products, consumer culture, and new technology. The book is divided equally between macro and micro issues, providing a balanced portrait of the role advertising has in society today. Author Kim Bartel Sheehans work recognizes the plurality of opinions towards advertising, allowing the reader to form and analyze their own judgments. It encourages readers to obtain a critical perspective on advertising issues.
LC Classification Number
HF5823.S4854 2014
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Verkäuferbewertungen (2'153)
- r***h (68)- Bewertung vom Käufer.Letzter MonatBestätigter KaufExcellent seller, great product at a great price. Fast timely shipping. The item was packaged very securely and arrived in great shape. I would definitely but from this seller again!
- o***c (546)- Bewertung vom Käufer.Letzter MonatBestätigter Kaufas advertised, nicely packaged, FAST shipping!
- c***a (1757)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufItem as described. Good price and condition. Excellent seller!!Picnic at Ascot Bamboo Cheese Board/Charcuterie Serving Platter FOLDS UP! NIB (Nr. 205515234969)