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Covert Cows & Chick-fil-A: Faith, Cows, & Chicken Built an Iconic Brand book
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- Sofort-KaufenCovert Cows & Chick-fil-A: Faith, Cows, & Chicken Built an Iconic Brand book
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US $5,22 (ca. CHF 4,17) USPS Media MailTM.
Standort: Matthews, North Carolina, USA
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eBay-Artikelnr.:205896784145
Artikelmerkmale
- Artikelzustand
- Country of Origin
- United States
- Publication Name
- NA
- Signed
- No
- Ex Libris
- No
- Narrative Type
- Nonfiction
- Original Language
- English
- Inscribed
- No
- Intended Audience
- Young Adults, Adults
- Edition
- First Edition
- Vintage
- No
- Personalize
- No
- Type
- NA
- ISBN-13
- 9781400213221
- Personalized
- No
- Features
- softcover
- ISBN
- 9781400213221
Über dieses Produkt
Product Identifiers
Publisher
Nelson Incorporated, Thomas
ISBN-10
1400213223
ISBN-13
9781400213221
eBay Product ID (ePID)
9038481368
Product Key Features
Book Title
Covert Cows and Chick-Fil-A : How Faith, Cows, and Chicken Built an Iconic Brand
Number of Pages
224 Pages
Language
English
Publication Year
2020
Topic
Leadership
Genre
Business & Economics
Format
Trade Paperback
Dimensions
Item Height
0.6 in
Item Weight
7.3 Oz
Item Length
8.5 in
Item Width
5.5 in
Additional Product Features
Intended Audience
Trade
Dewey Decimal
647.9573
Synopsis
The longtime chief marketing officer for Chick-fil-A tells the inside story of how the company turned prevailing theories of fast-food marketing upside down and built one of the most successful and beloved brands in America., The longtime chief marketing officer for Chick-fil-A tells the inside story of how the company turned prevailing theories of fast-food marketing upside down and built one of the most successful and beloved brands in America. During his thirty-four-year tenure at Chick-fil-A, Steve Robinson was integrally involved in the company's growth--from 184 stores and $100 million in annual sales in 1981 to over 2,100 stores and over $6.8 billion in annual sales in 2015--and was a first-hand witness to its evolution as an indelible global brand. In Covert Cows and Chick-fil-A, Robinson shares behind-the-scenes accounts of key moments, including the creation of the Chick-fil-A corporate purpose and the formation and management of the now-iconic "Eat Mor Chikin" cow campaign. Drawing on his personal interactions with the gifted team of company leaders, restaurant operators, and the company's founder, Truett Cathy, Robinson explains the important traits that built the company's culture and sustained it through recession and many other challenges. He also reveals how every aspect of the company's approach reflects an unwavering dedication to Christian values and to the individual customer experience. Written with disarming candor and revealing storytelling, Covert Cows and Chick-fil-A is the never-before-told story of a great American success., The longtime chief marketing officer for Chick-fil-A tells the inside story of how the company turned prevailing theories of fast-food marketing upside down and built one of the most successful and beloved brands in America. During his thirty-four-year tenure at Chick-fil-A, Steve Robinson was integrally involved in the company's growth--from 184 stores and $100 million in annual sales in 1981 to over 2,100 stores and over $6.8 billion in annual sales in 2015--and was a first-hand witness to its evolution as an indelible global brand. In Covert Cows and Chick-fil-A , Robinson shares behind-the-scenes accounts of key moments, including the creation of the Chick-fil-A corporate purpose and the formation and management of the now-iconic "Eat Mor Chikin" cow campaign. Drawing on his personal interactions with the gifted team of company leaders, restaurant operators, and the company's founder, Truett Cathy, Robinson explains the important traits that built the company's culture and sustained it through recession and many other challenges. He also reveals how every aspect of the company's approach reflects an unwavering dedication to Christian values and to the individual customer experience. Written with disarming candor and revealing storytelling, Covert Cows and Chick-fil-A is the never-before-told story of a great American success., During his thirty-four-year tenure at Chick-fil-A, Steve Robinson was integrally involved in the company's steady then explosive growth that resulted in more than 2,100 stores and $6.8 billion in annual sales by 2015. In this candid and revealing book, Robinson gives a behind-the-scenes look into the evolution of one of the world's most beloved, game-changing, and profitable brands, including, Its innovative marketing strategies, especially the Eat Mor Chikin Cow campaign, The circumstances that led to its unique corporate purpose, Its unwavering dedication to individual customer service and Christian values, and, The remarkable culture that sustained Chick-fil-A through a recession and other challenges. Book jacket.
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Inkspot Inventory...collect it all!
99,5% positive Bewertungen•5.6 Tsd. Artikel verkauft
Angemeldet als gewerblicher Verkäufer
Verkäuferbewertungen (2'826)
- e***d (599)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufI bought and received a very nice copy of submariner issue 69 the 1968 series..it arrived fast and was well packaged at a great price..this is a good dealer..I'm happy
- -***n (25)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufItem arrived well-packaged and ahead of schedule. It was in good condition and as described. Good seller!
- 5***5 (93)- Bewertung vom Käufer.Letzter MonatBestätigter KaufThank you for the speedy delivery of this valuable collectible edition of this magazine which arrived in a sealed envelope package and in the brand new condition as described by the seller adding additional value to my collection. Have yourself a wonderful Christmas season.