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Growing a Business von Paul Hawken (1988, Taschenbuch)
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Standort: Livingston, New Jersey, USA
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eBay-Artikelnr.:223504516909
Artikelmerkmale
- Artikelzustand
- Country/Region of Manufacture
- United States
- Subject
- Business Entrepenurial
- ISBN
- 9780671671648
Über dieses Produkt
Product Identifiers
Publisher
Simon & Schuster
ISBN-10
0671671642
ISBN-13
9780671671648
eBay Product ID (ePID)
161485
Product Key Features
Book Title
Growing a Business
Number of Pages
256 Pages
Language
English
Topic
Personal Success, Entrepreneurship, Motivational, Small Business
Publication Year
1988
Genre
Business & Economics
Format
Trade Paperback
Dimensions
Item Height
0.4 in
Item Weight
8.6 Oz
Item Length
8.4 in
Item Width
5.5 in
Additional Product Features
Intended Audience
Trade
Reviews
Entrepreneur...a wonderful combination of hardheaded business acumen, plain common sense, humor, and warmth., San Francisco ChronicleGrowing a Businessis highly readable....Its ideas on doing business deserve widespread circulation, discussion and recognition., San Francisco Chronicle Growing a Business is highly readable....Its ideas on doing business deserve widespread circulation, discussion and recognition., San Francisco ChronicleGrowing a Business is highly readable....Its ideas on doing business deserve widespread circulation, discussion and recognition., Entrepreneur ...a wonderful combination of hardheaded business acumen, plain common sense, humor, and warmth.
Dewey Edition
19
Dewey Decimal
658/.022
Table Of Content
CONTENTS 1 SOMETHING YOU LIVE TO DO 2 BE CAREFUL, YOU MAY SUCCEED 3 SMALL, FAT, AND HAPPY 4 IF IT'S A GOOD IDEA, IT'S TOO LATE 5 THE ART OF THE INCREMENTAL 6 THE COMPANY YOU KEEP 7 MONEY 8 THE LEMONADE STAND 9 IF YOU MEET THE BUDDHA ON THE ROAD, SELL HIM 10 YOU ARE THE CUSTOMER, YOU ARE THE COMPANY 11 IN GOOD COMPANY 12 THE VERGER ACKNOWLEDGMENTS INDEX
Synopsis
Nearly everyone harbors a secret dream of starting or owning a business. In fact, 1,000,000 businesses start in the United States every year. Many of them fail, but enough succeed so that small businesses are now adding millions of jobs to the economy at the same time that the Fortune 500 companies are actually losing jobs.Paul Hawken -- entrepreneur and best-selling author -- wroteGrowing a Businessfor those who set out to make their dream a reality. He knows what he's talking about; he is his own best example of success. In the early 1970s, while he was still in his twenties, he founded Erewhon, the largest distributor of natural foods. More recently, he founded and still runs Smith & Hawken, the premier mail-order garden tool company. And he wrote a critically acclaimed book calledThe Next Economyabout the future of the economy.Using examples like Patagonia, Ben & Jerry's Homemade Ice Cream, and University National Bank of Palo Alto, California, Hawken shows that the successful business is an expression of an individual person. The most successful business,youridea for a business, will grow from something that is deep within you, something that can't be stolen by anyone because it is so uniquely yours that anyone else who tried to execute your idea would fail. He dispels the myth of the risk-taking entrepreneur. The purpose of business, he points out, is not to take risks but rather to get something done., Paul Hawken demonstrates that the answers to small business problems today cannot be solved by college degrees, training or money--but only by you. Nearly everyone harbors a secret dream of starting or owning a business. In fact, a million businesses start in the United States every year. Many of them fail, but enough succeed so that small businesses are now adding millions of jobs to the economy at the same time that the Fortune 500 companies are actually losing jobs. Paul Hawken--entrepreneur and bestselling author--wrote Growing a Business for those who set out to make their dream a reality. He knows what he's talking about; he is his own best example of success. In the early 1970s, while he was still in his twenties, he founded Erewhon, the largest distributor of natural foods. More recently, he founded and still runs Smith & Hawken, the premier mail-order garden tool company. And he wrote a critically acclaimed book called The Next Economy about the future of the economy. Using examples like Patagonia, Ben & Jerry's Homemade Ice Cream, and University National Bank of Palo Alto, California, Hawken shows that the successful business is an expression of an individual person. The most successful business, your idea for a business, will grow from something that is deep within you, something that can't be stolen by anyone because it is so uniquely yours that anyone else who tried to execute your idea would fail. He dispels the myth of the risk-taking entrepreneur. The purpose of business, he points out, is not to take risks but rather to get something done.
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