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Der John Deere Weg: Leistung, die Bestand hat von Magee, David
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Standort: Cedar Rapids, Iowa, USA
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eBay-Artikelnr.:223662463889
Artikelmerkmale
- Artikelzustand
- ISBN
- 9780471706441
Über dieses Produkt
Product Identifiers
Publisher
Wiley & Sons, Incorporated, John
ISBN-10
0471706442
ISBN-13
9780471706441
eBay Product ID (ePID)
43551029
Product Key Features
Book Title
John Deere Way : Performance That Endures
Number of Pages
256 Pages
Language
English
Publication Year
2005
Topic
Industries / Agribusiness, General, Agriculture / General
Genre
Technology & Engineering, Business & Economics
Format
Hardcover
Dimensions
Item Height
0.9 in
Item Weight
13.1 Oz
Item Length
9.8 in
Item Width
4.6 in
Additional Product Features
Intended Audience
Trade
LCCN
2004-028739
Dewey Edition
22
TitleLeading
The
Dewey Decimal
338.763130973
Table Of Content
Prologue. Introduction by Robert W. Lane, Chairman and CEO, Deere & Company. CHAPTER ONE: Embrace the Culture. CHAPTER TWO: Quality Comes First. CHAPTER THREE: Create Change through Innovation. CHAPTER FOUR: Always Maintain Integrity. CHAPTER FIVE: Commitment Never Quits. CHAPTER SIX: Build a Business as Great as Your Products. CHAPTER SEVEN: Put the Brand to Work (and Protect It at All Costs). CHAPTER EIGHT: All Relationships Must Be Win-Win. CHAPTER NINE: Grow on the Strength of Your Roots. CHAPTER TEN: Performance That Endures. APPENDIX A: John Deere Leadership. APPENDIX B: Key Dates in John Deere History. APPENDIX C: John Deere Green Bulletins. APPENDIX D: John Deere Strategy. APPENDIX E: John Deere's Business. Acknowledgments. Notes. Index.
Synopsis
Timeless business lessons from an American giant Few companies have stood the test of time like John Deere, one of the worlds most beloved and trusted brands. Since blacksmith John Deere developed the first commercially successful self-scouring steel plow in 1837, the company has provided customers the right products at the right time. From its trademark green and yellow tractors of all sizes to the popular Gator utility vehicle, the company is the leading provider of equipment and services for those who love and work the land, from farms and fields to golf courses to suburban backyards. The secrets to John Deeres enduring success go far beyond its well-known popular products, however. The John Deere Way examines the qualities that have led to the companys enduring performance, providing useful lessons for business managers and people in their everyday lives. These include: The importance of integrity All relationships must be win-win Grow on the strength of your roots Put your brand to work (and protect it at all costs) Create change through innovation This straightforward insight into one of the worlds greatest companies is a must-read for anyone who loves John Deere or is interested in learning how its commitment to simple-but-timeless values has led to more than a century-and-a-half of serving customers., The John Deere Way presents timeless business lessons from one of America s top brands. Even as many American manufacturers struggle with low-cost foreign competition, John Deere has not only prevailed, but increased its market share by offering superior quality products built tough and in accordance with time-tested business values., The John Deere Way presents timeless business lessons from one of America's top brands. Even as many American manufacturers struggle with low-cost foreign competition, John Deere has not only prevailed, but increased its market share by offering superior quality products built tough and in accordance with time-tested business values. This book shares the company's management principles and corporate values and shows how those values guide the company to increasingly greater success. For business owners and leaders who want to know what real long-term success constitutes--and how to achieve it-- The John Deere Way is the only way.
LC Classification Number
HD9486.U6D436 2005
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