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Strategisches Management: Ein Wettbewerbsvor
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eBay-Artikelnr.:226748889352
Artikelmerkmale
- Artikelzustand
- Akzeptabel
- Hinweise des Verkäufers
- Book Title
- Strategic Management: A Competitive Advantage Approach, Concepts
- Educational Level
- Adult & Further Education
- MPN
- Does not apply
- Features
- Illustrated
- ISBN
- 9780134153971
Über dieses Produkt
Product Identifiers
Publisher
Pearson Education
ISBN-10
0134153979
ISBN-13
9780134153971
eBay Product ID (ePID)
219472380
Product Key Features
Number of Pages
432 Pages
Publication Name
Strategic Management : a Competitive Advantage Approach, concepts
Language
English
Subject
Strategic Planning
Publication Year
2016
Type
Textbook
Subject Area
Business & Economics
Format
Trade Paperback
Dimensions
Item Height
0.9 in
Item Weight
31 Oz
Item Length
10.8 in
Item Width
8.4 in
Additional Product Features
Edition Number
16
Intended Audience
College Audience
LCCN
2015-040364
Dewey Edition
23
Illustrated
Yes
Dewey Decimal
658.4/012
Table Of Content
PART 1: Overview of Strategic Management 1. The Nature of Strategic Management THE COHESION CASE: THE HERSHEY COMPANY, 2015 (HSY) PART 2: Strategy Formulation 2. The Business Vision and Mission 3. The External Assessment 4. The Internal Assessment 5. Strategies in Action 6. Strategy Analysis and Choice PART 3: Strategy Implementation 7. Implementing Strategies: Management, Operations, and Human Resources Issues 8. Implementing Strategies: Marketing, Finance/Accounting, R&D, and MIS Issues PART 4: Strategy Evaluation 9. Strategy Review, Evaluation, and Control PART 5: Key Strategic-Management Topics 10. Business Ethics, Social Responsibility, and Environmental Sustainability 11. Global and International Issues PART 6: Strategic-Management Case Analysis How to Prepare and Present a Case Analysis
Synopsis
In today's economy, gaining and sustaining a competitive advantage is harder than ever. Strategic Management captures the complexity of the current business environment and delivers the latest skills and concepts with unrivaled clarity, helping students develop their own cutting-edge strategy through skill-developing exercises. The Sixteenth Edition has been thoroughly updated and revised with current research and concepts, and added exercises and review questions. KEY TOPICS The Nature of Strategic Management; The Business Vision and Mission; The External Assessment; The Internal Assessment; Strategies in Action; Strategy Analysis and Choice; Implementing Strategies: Management, Operations, and Human Resources Issues; Implementing Strategies: Marketing, Finance/Accounting, R&D, and MIS Issues; Strategy Review, Evaluation, and Control; Business Ethics, Social Responsibility, and Environmental Sustainability; Global and International Issues MARKET: For management professionals, small business owners, and others involved in business., For courses in strategy. A Practical, Skills-oriented Approach to Strategic Management In today's economy, gaining and sustaining a competitive advantage is harder than ever. Strategic Management captures the complexity of the current business environment and delivers the latest skills and concepts with unrivaled clarity, helping students develop their own cutting-edge strategy through skill-developing exercises. The Sixteenth Edition has been thoroughly updated and revised with current research and concepts, and added exercises and review questions. The case version of this text (0134422570 / 9780134422572 Strategic Management: A Competitive Advantage Approach, Concepts and Cases Plus MyManagementLab with Pearson eText -- Access Card Package, 16e) includes 30 new comprehensive, and up-to-date cases designed to help students apply chapter concepts as they develop a strategic plan for each featured company. Also Available with MyManagementLab® This title is also available with MyManagementLab-an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts. NOTE: You are purchasing a standalone product; MyManagementLab does not come packaged with this content. If you would like to purchase both the physical text and MyManagementLab search for: 013446723X / 9780134467238 Strategic Management: A Competitive Advantage Approach, Concepts Plus MyManagementLab with Pearson eText -- Access Card Package Package consists of: 0134153790 / 9780134153797 MyManagementLab with Pearson eText -- Access Card -- for Strategic Management: A Competitive Advantage Approach, Concepts 0134153979 / 9780134153971 Strategic Management: A Competitive Advantage Approach, Concepts, For courses in strategy. A Practical, Skills-oriented Approach to Strategic Management In today's economy, gaining and sustaining a competitive advantage is harder than ever. Strategic Management captures the complexity of the current business environment and delivers the latest skills and concepts with unrivaled clarity, helping students develop their own cutting-edge strategy through skill-developing exercises. The Sixteenth Edition has been thoroughly updated and revised with current research and concepts, and added exercises and review questions. The case version of this text (0134422570 / 9780134422572 Strategic Management: A Competitive Advantage Approach, Concepts and Cases Plus MyManagementLab with Pearson eText -- Access Card Package, 16e) includes 30 new comprehensive, and up-to-date cases designed to help students apply chapter concepts as they develop a strategic plan for each featured company. Also Available with MyManagementLab(R) This title is also available with MyManagementLab-an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts. NOTE: You are purchasing a standalone product; MyManagementLab does not come packaged with this content. If you would like to purchase both the physical text and MyManagementLab search for: 013446723X / 9780134467238 Strategic Management: A Competitive Advantage Approach, Concepts Plus MyManagementLab with Pearson eText -- Access Card Package Package consists of: 0134153790 / 9780134153797 MyManagementLab with Pearson eText -- Access Card -- for Strategic Management: A Competitive Advantage Approach, Concepts 0134153979 / 9780134153971 Strategic Management: A Competitive Advantage Approach, Concepts, For courses in strategy. A Practical, Skills-oriented Approach to Strategic Management In today's economy, gaining and sustaining a competitive advantage is harder than ever. Strategic Management captures the complexity of the current business environment and delivers the latest skills and concepts with unrivaled clarity, helping students develop their own cutting-edge strategy through skill-developing exercises. The Sixteenth Edition has been thoroughly updated and revised with current research and concepts, and added exercises and review questions. The case version of this text (0134422570 / 9780134422572 Strategic Management: A Competitive Advantage Approach, Concepts and Cases Plus MyManagementLab with Pearson eText -- Access Card Package, 16e) includes 30 new comprehensive, and up-to-date cases designed to help students apply chapter concepts as they develop a strategic plan for each featured company. Also Available with MyManagementLab ® This title is also available with MyManagementLab -- an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts. Students, if interested in purchasing this title with MyManagementLab, ask your instructor for the correct package ISBN and Course ID. Instructors, contact your Pearson representative for more information.
LC Classification Number
HD30.28.D3785 2016
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Mandierose Books Etc
100% positive Bewertungen•1.2 Tsd. Artikel verkauft
Angemeldet als privater VerkäuferDaher finden verbraucherschützende Vorschriften, die sich aus dem EU-Verbraucherrecht ergeben, keine Anwendung. Der eBay-Käuferschutz gilt dennoch für die meisten Käufe.
Verkäuferbewertungen (365)
- l***p (2865)- Bewertung vom Käufer.Letzter MonatBestätigter KaufSeller exceeded expectations! Item as described and arrived packaged well. Extremely fast shipping and prompt communication. Highly recommended, a great value! Thank you and take care!
- u***n (65)- Bewertung vom Käufer.Letzter MonatBestätigter KaufGreat Book! And good price! Packaged very well for shipping :).
- 4***4 (575)- Bewertung vom Käufer.Letzter MonatBestätigter KaufFast shipping. Buy with confidence.