Vertrau mir, ich lüge: Bekenntnisse eines Medienmanipulators von Ryan Holiday (2013,
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Vertrau mir, ich lüge: Bekenntnisse eines Medienmanipula
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eBay-Artikelnr.:226757996104
Artikelmerkmale
- Artikelzustand
- Type
- Novel
- Signed
- No
- Book Series
- NA
- Narrative Type
- Fiction
- Features
- 5th Anniversary Edition
- Original Language
- English
- Country/Region of Manufacture
- United States
- Intended Audience
- Adults
- Edition
- First Edition
- ISBN
- 9781591846284
Über dieses Produkt
Product Identifiers
Publisher
Penguin Publishing Group
ISBN-10
1591846285
ISBN-13
9781591846284
eBay Product ID (ePID)
150580158
Product Key Features
Book Title
Trust Me, I'm Lying : Confessions of a Media Manipulator
Number of Pages
288 Pages
Language
English
Publication Year
2013
Topic
Marketing / General, Web / Social Media, Public Relations, Media Studies, Industries / Media & Communications, Web / Blogging
Illustrator
Yes
Genre
Computers, Social Science, Business & Economics
Format
Trade Paperback
Dimensions
Item Height
0.8 in
Item Weight
10.9 Oz
Item Length
8.4 in
Item Width
5.5 in
Additional Product Features
Intended Audience
Trade
Reviews
"Holiday effectively maps the news media landscape. . . . Media students and bloggers would do well to heed Holiday's informative, timely, and provocative advice." -- Publishers Weekly "This book will make online media giants very, very uncomfortable." -- Drew Curtis, founder, Fark.com "Ryan Holiday's brilliant expos of the unreality of the Internet should be required reading for every thinker in America." -- Edward Jay Epstein, author of How America Lost Its Secrets: Edward Snowden, the Man and the Theft "[Like] Upton Sinclair on the blogosphere." -- Tyler Cowen, MarginalRevolution.com, author of Average Is Over "Ryan Holiday is the internet's sociopathic id." -- Dan Mitchell, SF Weekly "Ryan Holiday is a media genius who promotes, inflates, and hacks some of the biggest names and brands in the world." -- Chase Jarvis, founder and CEO, CreativeLive "Ryan has a truly unique perspective on the seedy underbelly of digital culture." -- Matt Mason, former director of marketing, BitTorrent "While the observation that the internet favors speed over accuracy is hardly new, Holiday lays out how easily it is to twist it toward any end. . . . Trust Me, I'm Lying provides valuable food for thought regarding how we receive-- and perceive-- information." -- New York Post, "Holiday is part Machiavelli, part Ogilvy, and all results…this whiz kid is the secret weapon you've never heard of." -Tim Ferriss, author of The 4-Hour Workweek "Essential reading." -Andrew Keen "Ryan Holiday's brilliant exposé of the unreality of the Internet should be required reading for every thinker in America." - Edward Jay Epstein, author of The Big Picture "The strategies Ryan created to exploit blogs drove sales of millions of my books and made me an internationally known name." -Tucker Max "Behind my reputation as marketing genius there is Ryan Holiday, whom I consult often and has done more for my business than just about anyone." -Dov Charney, CEO and founder, American Apparel "Holiday has written more than a dyspeptic diatribe, as his precise prose and reference to the scholarship of others add weight to his claims. A sharp and disturbing look into the world of online reality." - Kirkus Reviews "His focus is prescient and his schemes compelling. Media students and bloggers would do well to heed Holiday's informative, timely, and provocative advice." - Publishers Weekly "While the observation that the Internet favors speed over accuracy is hardly new, Holiday lays out how easily it is to twist it toward any end… Trust Me, I'm Lying provides valuable food for thought regarding how we receive - and perceive - information." - New York Post "This is an astonishing book. Holiday has worked for several years as a self-proclaimed media manipulator, running campaigns for companies such as American Apparel. He is now intent on revealing the tricks that his kind use to influence us. Many of these stories are chilling." -Gillian Tett, Financial Times, "Holiday is part Machiavelli, part Ogilvy, and all results...this whiz kid is the secret weapon you've never heard of." --Tim Ferriss, author of The 4-Hour Workweek "Essential reading." --Andrew Keen "Ryan Holiday's brilliant exposé of the unreality of the Internet should be required reading for every thinker in America." -- Edward Jay Epstein, author of The Big Picture "The strategies Ryan created to exploit blogs drove sales of millions of my books and made me an internationally known name." --Tucker Max "Behind my reputation as marketing genius there is Ryan Holiday, whom I consult often and has done more for my business than just about anyone." --Dov Charney, CEO and founder, American Apparel "Holiday has written more than a dyspeptic diatribe, as his precise prose and reference to the scholarship of others add weight to his claims. A sharp and disturbing look into the world of online reality." -- Kirkus Reviews "His focus is prescient and his schemes compelling. Media students and bloggers would do well to heed Holiday's informative, timely, and provocative advice." -- Publishers Weekly "While the observation that the Internet favors speed over accuracy is hardly new, Holiday lays out how easily it is to twist it toward any end... Trust Me, I'm Lying provides valuable food for thought regarding how we receive -- and perceive -- information." -- New York Post "This is an astonishing book. Holiday has worked for several years as a self-proclaimed media manipulator, running campaigns for companies such as American Apparel. He is now intent on revealing the tricks that his kind use to influence us. Many of these stories are chilling." --Gillian Tett, Financial Times, "Holiday effectively maps the news media landscape. . . . Media students and bloggers would do well to heed Holiday's informative, timely, and provocative advice." -- Publishers Weekly "This book will make online media giants very, very uncomfortable." -- Drew Curtis, founder, Fark.com "Ryan Holiday's brilliant exposé of the unreality of the Internet should be required reading for every thinker in America." -- Edward Jay Epstein, author of How America Lost Its Secrets: Edward Snowden, the Man and the Theft "[Like] Upton Sinclair on the blogosphere." -- Tyler Cowen, MarginalRevolution.com, author of Average Is Over "Ryan Holiday is the internet's sociopathic id." -- Dan Mitchell, SF Weekly "Ryan Holiday is a media genius who promotes, inflates, and hacks some of the biggest names and brands in the world." -- Chase Jarvis, founder and CEO, CreativeLive "Ryan has a truly unique perspective on the seedy underbelly of digital culture." -- Matt Mason, former director of marketing, BitTorrent "While the observation that the internet favors speed over accuracy is hardly new, Holiday lays out how easily it is to twist it toward any end. . . . Trust Me, I'm Lying provides valuable food for thought regarding how we receive-- and perceive-- information." -- New York Post, "Holiday is part Machiavelli, part Ogilvy, and all results...this whiz kid is the secret weapon you've never heard of." --Tim Ferriss, author of The 4-Hour Workweek "Essential reading." --Andrew Keen "Ryan Holiday's brilliant expos of the unreality of the Internet should be required reading for every thinker in America." -- Edward Jay Epstein, author of The Big Picture "The strategies Ryan created to exploit blogs drove sales of millions of my books and made me an internationally known name." --Tucker Max "Behind my reputation as marketing genius there is Ryan Holiday, whom I consult often and has done more for my business than just about anyone." --Dov Charney, CEO and founder, American Apparel "Holiday has written more than a dyspeptic diatribe, as his precise prose and reference to the scholarship of others add weight to his claims. A sharp and disturbing look into the world of online reality." -- Kirkus Reviews "His focus is prescient and his schemes compelling. Media students and bloggers would do well to heed Holiday's informative, timely, and provocative advice." -- Publishers Weekly "While the observation that the Internet favors speed over accuracy is hardly new, Holiday lays out how easily it is to twist it toward any end... Trust Me, I'm Lying provides valuable food for thought regarding how we receive -- and perceive -- information." -- New York Post "This is an astonishing book. Holiday has worked for several years as a self-proclaimed media manipulator, running campaigns for companies such as American Apparel. He is now intent on revealing the tricks that his kind use to influence us. Many of these stories are chilling." --Gillian Tett, Financial Times
Dewey Edition
23
Grade From
Twelfth Grade
Dewey Decimal
659.20285/6752
Synopsis
The cult classic that predicted the rise of fake news--revised and updated for the post-Trump, post-Gawker age. Hailed as "astonishing and disturbing" by the Financial Times and "essential reading" by TechCrunch at its original publication, former American Apparel marketing director Ryan Holiday's first book sounded a prescient alarm about the dangers of fake news. It's all the more relevant today. Trust Me, I'm Lying was the first book to blow the lid off the speed and force at which rumors travel online--and get "traded up" the media ecosystem until they become real headlines and generate real responses in the real world. The culprit? Marketers and professional media manipulators, encouraged by the toxic economics of the news business. Whenever you see a malicious online rumor costs a company millions, politically motivated fake news driving elections, a product or celebrity zooming from total obscurity to viral sensation, or anonymously sourced articles becoming national conversation, someone is behind it. Often someone like Ryan Holiday. As he explains, "I wrote this book to explain how media manipulators work, how to spot their fingerprints, how to fight them, and how (if you must) to emulate their tactics. Why am I giving away these secrets? Because I'm tired of a world where trolls hijack debates, marketers help write the news, opinion masquerades as fact, algorithms drive everything to extremes, and no one is accountable for any of it. I'm pulling back the curtain because it's time the public understands how things really work. What you choose to do with this information is up to you.", You've seen it all before. A malicious online rumor costs a company millions. A political sideshow derails the national news cycle and destroys a candidate. Some product or celebrity zooms from total obscurity to viral sensation. What you don't know is that someone is responsible for all this. Usually, someone like me. I'm a media manipulator. In a world where blogs control and distort the news, my job is to control blogs-as much as any one person can. IN TODAY'S CULTURE... Blogs like Gawker, BuzzFeed, and The Huffington Post drive the media agenda. Bloggers are slaves to money, technology, and deadlines. Manipulators wield these levers to shape everything you read, see, and hear- online and off.Why am I giving away these secrets? Because I'm tired of a world where blogs take indirect bribes, marketers help write the news, reckless journalists spread lies, and no one is accountable for any of it. I'm going to explain exactly how the media really works. What you choose to do with this information is up to you. %%%You've seen it all before. A malicious online rumor costs a company millions. A political sideshow derails the national news cycle and destroys a candidate. Some product or celebrity zooms from total obscurity to viral sensation. What you don't know is that someone is responsible for all this. Usually, someone like me. I'm a media manipulator. In a world where blogs control and distort the news, my job is to control blogs-as much as any one person can. IN TODAY'S CULTURE... Blogs like Gawker, BuzzFeed, and The Huffington Post drive the media agenda. Bloggers are slaves to money, technology, and deadlines. Manipulators wield these levers to shape everything you read, see, and hear- online and off.Why am I giving away these secrets? Because I'm tired of a world where blogs take indirect bribes, marketers help write the news, reckless journalists spread lies, and no one is accountable for any of it. I'm going to explain exactly how the media really works. What you choose to do with this information is up to you.
LC Classification Number
HF5415
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100% positive Bewertungen•26 Tsd. Artikel verkauft
Angemeldet als privater VerkäuferDaher finden verbraucherschützende Vorschriften, die sich aus dem EU-Verbraucherrecht ergeben, keine Anwendung. Der eBay-Käuferschutz gilt dennoch für die meisten Käufe.
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- j***h (9)- Bewertung vom Käufer.Letzter MonatBestätigter KaufReceived the book and it was in very good shape just like brand new. Love it can’t wait to read it.
- i***g (1123)- Bewertung vom Käufer.Letzter MonatBestätigter KaufAmazing PERFECT 5*STAR Seller of Wonderful Quality items in New condition, true to how it appeared in presented image and description as posted with Super Speedy Ship, meticulous packing, at a Great Price!! SUPERb AAA++++
- o***b (251)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufWonderful buying experience! The book, despite its age, is in excellent condition and was very reasonably priced! It arrived ahead of schedule and was securely packaged! The seller is an excellent communicator and is highly recommended! Thank you!
- 2***_ (149)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufFast shipping and item came as advertised and at such a great value! My figure was wrapped in the package it came in so it wouldn’t get easily bent even though it’s a bendable figure.