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Developing and Managing a Successful Payment Cards Business BRAND NEW
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Standort: Bishop, Georgia, USA
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eBay-Artikelnr.:236162446505
Artikelmerkmale
- Artikelzustand
- ISBN
- 9780566086489
Über dieses Produkt
Product Identifiers
Publisher
Routledge
ISBN-10
0566086484
ISBN-13
9780566086489
eBay Product ID (ePID)
48696082
Product Key Features
Number of Pages
214 Pages
Publication Name
Developing and Managing a Successful Payment Cards Business
Language
English
Publication Year
2005
Subject
Reference, Industrial Management, Entrepreneurship
Type
Textbook
Subject Area
Business & Economics
Format
Hardcover
Dimensions
Item Height
0.7 in
Item Weight
21.6 Oz
Item Length
9.8 in
Item Width
6.7 in
Additional Product Features
Intended Audience
College Audience
LCCN
2005-932750
Dewey Edition
22
Illustrated
Yes
Dewey Decimal
332.765068
Table Of Content
Contents: Introduction to payment cards; How payment cards work; Organizational design; Marketing and strategy; Existing account marketing; Customer management; Operations management; Fraud prevention and control; Collections; Infrastructure and delivery channels; Profitability; Business process analysis; Future of payment cards; Alternative payment products; Securitization; Index.
Synopsis
Developing and Managing a Successful Payment Cards Business offers information, analysis, observations, perspectives and advice on developing and managing a card business. There is comprehensive coverage of all areas including card business strategy, product development, customer acquisition and retention strategies, and product marketing techniques., The credit card industry today is a multi-trillion dollar business that employs hundreds of thousands of people across the globe and impacts literally billions of people every day. Yet there is no comprehensive book or reference material available in the marketplace that provides fact-based perspectives on how to develop and manage a successful card business - despite the significant demand from all those involved in the industry. Developing and Managing a Successful Payment Cards Business offers information, analysis, observations, perspectives and advice on developing and managing a card business. There is comprehensive coverage of all areas including card business strategy, product development, customer acquisition and retention strategies, and product marketing techniques. The book also reviews underlying infrastructure components relating to operations and systems including risk management and transaction processing and suggests improvement techniques. There is detailed discussion on portfolio performance and profitability evaluation, as well as new technology developments and emerging payment systems such as chip cards and mobile payments.
LC Classification Number
HG4027.6
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