The Perfect Thing: How the iPod Shuffles Commerce, Culture, and Coolness Levy, S
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The Perfect Thing: How the iPod Shuffles Commerce, Culture, and Coolness Levy, S
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eBay-Artikelnr.:255154668876
Artikelmerkmale
- Artikelzustand
- Artist
- Levy, Steven
- ISBN
- 9780743285223
Über dieses Produkt
Product Identifiers
Publisher
Simon & Schuster
ISBN-10
0743285220
ISBN-13
9780743285223
eBay Product ID (ePID)
51257036
Product Key Features
Number of Pages
304 Pages
Language
English
Publication Name
Perfect Thing : How the iPod Shuffles Commerce, Culture, and Coolness
Publication Year
2006
Subject
Hardware / Mobile Devices, General, Popular Culture, Digital Media / Audio
Type
Textbook
Subject Area
Computers, Social Science, Business & Economics
Format
Hardcover
Dimensions
Item Height
8.6 in
Item Weight
13.9 Oz
Item Length
1 in
Item Width
5.8 in
Additional Product Features
Intended Audience
Trade
LCCN
2006-050270
TitleLeading
The
Illustrated
Yes
Table Of Content
Contents iPod Timeline Perfect Identity Origin Cool Personal Download Shuffle Apple Podcast Coda Afterword: iPod, iSaw, iConquered, iPhone Notes Acknowledgements Index
Synopsis
A technology columnist for Newsweek goes inside Apple Computer and into the heads of millions of music lovers to show how CEO Steve Jobs and his team of engineers, programmers, and designers created a product that has become a business and cultural blockbuster., A technology columnist for "Newsweek" goes inside Apple Computer and into the heads of millions of music lovers to show how CEO Steve Jobs and his team of engineers, programmers, and designers created a product that has become a business and cultural blockbuster., On October 23, 2001, Apple Computer, a company known for its chic, cutting-edge technology -- if not necessarily for its dominant market share -- launched a product with an enticing promise: You can carry an entire music collection in your pocket. It was called the iPod. What happened next exceeded the company's wildest dreams. Over 50 million people have inserted the device's distinctive white buds into their ears, and the iPod has become a global obsession. "The Perfect Thing" is the definitive account, from design and marketing to startling impact, of Apple's iPod, the signature device of our young century. Besides being one of the most successful consumer products in decades, the iPod has changed our behavior and even our society. It has transformed Apple from a computer company into a consumer electronics giant. It has remolded the music business, altering not only the means of distribution but even the ways in which people enjoy and think about music. Its ubiquity and its universally acknowledged coolness have made it a symbol for the digital age itself, with commentators remarking on "the iPod generation." Now the iPod is beginning to transform the broadcast industry, too, as podcasting becomes a way to access radio and television programming. Meanwhile millions of Podheads obsess about their gizmo, reveling in the personal soundtrack it offers them, basking in the social cachet it lends them, even wondering whether the device itself has its own musical preferences. Steven Levy, the chief technology correspondent for "Newsweek" magazine and a longtime Apple watcher, is the ideal writer to tell the iPod's tale. Hehas had access to all the key players in the iPod story, including Steve Jobs, Apple's charismatic cofounder and CEO, whom Levy has known for over twenty years. Detailing for the first time the complete story of the creation of the iPod, Levy explains why Apple succeeded brilliantly with its version of the MP3 player when other companies didn't get it right, and how Jobs was able to convince the bosses at the big record labels to license their music for Apple's groundbreaking iTunes Store. (We even learn why the iPod is white.) Besides his inside view of Apple, Levy draws on his experiences covering Napster and attending Supreme Court arguments on copyright (as well as his own travels on the iPod's click wheel) to address all of the fascinating issues -- technical, legal, social, and musical -- that the iPod raises. Borrowing one of the definitive qualities of the iPod itself, "The Perfect Thing" shuffles the book format. Each chapter of this book was written to stand on its own, a deeply researched, wittily observed take on a different aspect of the iPod. The sequence of the chapters in the book has been shuffled in different copies, with only the opening and concluding sections excepted. "Shuffle" is a hallmark of the digital age -- and "The Perfect Thing", via sharp, insightful reporting, is the perfect guide to the deceptively diminutive gadget embodying our era., On October 23, 2001, Apple Computer, a company known for its chic, cutting-edge technology -- if not necessarily for its dominant market share -- launched a product with an enticing promise: You can carry an entire music collection in your pocket. It was called the iPod. What happened next exceeded the company's wildest dreams. Over 50 million people have inserted the device's distinctive white buds into their ears, and the iPod has become a global obsession.The Perfect Thingis the definitive account, from design and marketing to startling impact, of Apple's iPod, the signature device of our young century. Besides being one of the most successful consumer products in decades, the iPod has changed our behavior and even our society. It has transformed Apple from a computer company into a consumer electronics giant. It has remolded the music business, altering not only the means of distribution but even the ways in which people enjoy and think about music. Its ubiquity and its universally acknowledged coolness have made it a symbol for the digital age itself, with commentators remarking on "the iPod generation." Now the iPod is beginning to transform the broadcast industry, too, as podcasting becomes a way to access radio and television programming. Meanwhile millions of Podheads obsess about their gizmo, reveling in the personal soundtrack it offers them, basking in the social cachet it lends them, even wondering whether the device itself has its own musical preferences. Steven Levy, the chief technology correspondent forNewsweekmagazine and a longtime Apple watcher, is the ideal writer to tell the iPod's tale. He has had access to all the key players in the iPod story, including Steve Jobs, Apple's charismatic cofounder and CEO, whom Levy has known for over twenty years. Detailing for the first time the complete story of the creation of the iPod, Levy explains why Apple succeeded brilliantly with its version of the MP3 player when other companies didn't get it right, and how Jobs was able to convince the bosses at the big record labels to license their music for Apple's groundbreaking iTunes Store. (We even learn why the iPod is white.) Besides his inside view of Apple, Levy draws on his experiences covering Napster and attending Supreme Court arguments on copyright (as well as his own travels on the iPod's click wheel) to address all of the fascinating issues -- technical, legal, social, and musical -- that the iPod raises. Borrowing one of the definitive qualities of the iPod itself,The Perfect Thingshuffles the book format. Each chapter of this book was written to stand on its own, a deeply researched, wittily observed take on a different aspect of the iPod. The sequence of the chapters in the book has been shuffled in different copies, with only the opening and concluding sections excepted. "Shuffle" is a hallmark of the digital age -- andThe Perfect Thing, via sharp, insightful reporting, is the perfect guide to the deceptively diminutive gadget embodying our era.
LC Classification Number
ML74.4.I48L48 2006
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