Growth Hacker Marketing: A Primer on the Future of PR Marketing and Advertising
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Growth Hacker Marketing: A Primer on the Future of PR Marketing and Advertising
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Artikelmerkmale
- Artikelzustand
- Publish Year
- 2014
- Type
- Book
- Publication Name
- See Title
- ISBN
- 9781591847380
Über dieses Produkt
Product Identifiers
Publisher
Penguin Publishing Group
ISBN-10
1591847389
ISBN-13
9781591847380
eBay Product ID (ePID)
201584411
Product Key Features
Book Title
Growth Hacker Marketing : a Primer on the Future of PR, Marketing, and Advertising
Number of Pages
176 Pages
Language
English
Publication Year
2014
Topic
Marketing / General, Public Relations, E-Commerce / Internet Marketing
Genre
Business & Economics
Format
Trade Paperback
Dimensions
Item Height
0.5 in
Item Weight
4.6 Oz
Item Length
7.7 in
Item Width
5.1 in
Additional Product Features
Intended Audience
Trade
LCCN
2014-016764
Reviews
"Growth hackers are the new VPs of marketing, and this book tells you how to make the transformation." - Andrew Chen , Silicon Valley entrepreneur, essayist and advisor "This book is a wake up call for every marketing exec in the business. And a tutorial for engineers, IT, founders and designers. Read it." - Porter Gale , Former VP of Marketing at Virgin America and author of Your Network is Your Net Worth "Ryan captures the power of the growth hacker mindset and makes it accessible to marketers at companies of all types and sizes. If you don't see a boost in results after reading this book, something is wrong with your product." - Sean Ellis , former growth hacker at Dropbox, and founder of Qualaroo "Finally, a crystallization and explanation of growth hacking in easy to understand terms-and better yet, real strategies and tactics for application." - Alex Korchinski , Director of Growth, Soma, "Pragmatic and actionable...if you're tasked with growing a company, you can't afford not to read this book." - Ryan Delk , Director of Growth, Gumroad "Growth hackers are the new VPs of marketing, and this book tells you how to make the transformation." - Andrew Chen , Silicon Valley entrepreneur, essayist and advisor "This book is a wake up call for every marketing exec in the business. And a tutorial for engineers, IT, founders and designers. Read it." - Porter Gale , Former VP of Marketing at Virgin America and author of Your Network is Your Net Worth "Ryan captures the power of the growth hacker mindset and makes it accessible to marketers at companies of all types and sizes. If you don't see a boost in results after reading this book, something is wrong with your product." - Sean Ellis , former growth hacker at Dropbox, and founder of Qualaroo "Finally, a crystallization and explanation of growth hacking in easy to understand terms-and better yet, real strategies and tactics for application." - Alex Korchinski , Director of Growth, Soma, "An invaluable tool for ad executives, engineers, and entrepreneurs alike." -- Nir Eyal , author of Hooked "Finally, a crystallization and explanation of growth hacking in easy-to-understand terms--and better, real strategies and tactics for application." -- Alex Korchinski , growth hacker at Scribd "Growth hackers are the new VPs of marketing, and this book tells you how to make the transformation." -- Andrew Chen , Silicon Valley entrepreneur, essayist, and startup advisor "Forget everything you thought you knew about marketing and read this book. And then make everyone you work with read it too." -- Jason Harris , CEO of Mekanism, "Finally, a crystallization and explanation of growth hacking in easy-to-understand terms--and better, real strategies and tactics for application." -- Alex Korchinski , growth hacker at Scribd "Growth hackers are the new VPs of marketing, and this book tells you how to make the transformation." -- Andrew Chen , Silicon Valley entrepreneur, essayist, and startup advisor "Pragmatic and actionable...if you're tasked with growing a company, you can't afford not to read this book." -- Ryan Delk , Director of Growth, Gumroad "This book is a wake up call for every marketing exec in the business. And a tutorial for engineers, IT, founders and designers. Read it." -- Porter Gale , former VP of marketing at Virgin America and author of Your Network is Your Net Worth "Ryan captures the power of the growth hacker mindset and makes it accessible to marketers at companies of all types and sizes. If you don't see a boost in results after reading this book, something is wrong with your product." -- Sean Ellis , former growth hacker at Dropbox and Eventbrite, and inventor of the term "growth hacker" "An invaluable tool for ad executives, engineers, and entrepreneurs alike." -- Nir Eyal , author of Hooked "A must-read." -- Derek Halpern , SocialTriggers.com "Ryan's strategies and tactics will help every lean entrepreneur trying to grow their business and master the art of marketing and growth." -- Patrick Vlaskovits , coauthor of The Lean Entrepreneur, "Pragmatic and actionable...if you're tasked with growing a company, you can't afford not to read this book." - Ryan Delk , Director of Growth, Gumroad "Finally, a crystallization and explanation of growth hacking in easy-tounderstand terms-and better, real strategies and tactics for application." - Alex Korchinski , growth hacker at Scribd "Growth hackers are the new VPs of marketing, and this book tells you how to make the transformation." - Andrew Chen , Silicon Valley entrepreneur, essayist and advisor "Ryan's strategies and tactics will help every lean entrepreneur trying to grow their business and master the art of marketing and growth." - Patrick Vlaskovits , coauthor of The Lean Entrepreneur "This book is a wake up call for every marketing exec in the business. And a tutorial for engineers, IT, founders and designers. Read it." - Porter Gale , Former VP of Marketing at Virgin America and author of Your Network is Your Net Worth "Ryan captures the power of the growth hacker mindset and makes it accessible to marketers at companies of all types and sizes. If you don't see a boost in results after reading this book, something is wrong with your product." - Sean Ellis , former growth hacker at Dropbox, and founder of Qualaroo "Finally, a crystallization and explanation of growth hacking in easy to understand terms-and better yet, real strategies and tactics for application." - Alex Korchinski , Director of Growth, Soma "A must-read." - Derek Halpern , SocialTriggers.com, "Pragmatic and actionable...if you're tasked with growing a company, you can't afford not to read this book." - Ryan Delk , Director of Growth, Gumroad "Finally, a crystallization and explanation of growth hacking in easy-tounderstand terms-and better, real strategies and tactics for application." - Alex Korchinski , growth hacker at Scribd "Growth hackers are the new VPs of marketing, and this book tells you how to make the transformation." - Andrew Chen , Silicon Valley entrepreneur, essayist and advisor "Ryan's strategies and tactics will help every lean entrepreneur trying to grow their business and master the art of marketing and growth." - Patrick Vlaskovits , coauthor of The Lean Entrepreneur "This book is a wake up call for every marketing exec in the business. And a tutorial for engineers, IT, founders and designers. Read it." - Porter Gale , Former VP of Marketing at Virgin America and author of Your Network is Your Net Worth "Ryan captures the power of the growth hacker mindset and makes it accessible to marketers at companies of all types and sizes. If you don't see a boost in results after reading this book, something is wrong with your product." - Sean Ellis , former growth hacker at Dropbox, and founder of Qualaroo "Finally, a crystallization and explanation of growth hacking in easy to understand terms-and better yet, real strategies and tactics for application." - Alex Korchinski , Director of Growth, Soma "A must-read." - Derek Halpern , SocialTriggers.com, "Pragmatic and actionable...if you're tasked with growing a company, you can't afford not to read this book." -- Ryan Delk , Director of Growth, Gumroad "Finally, a crystallization and explanation of growth hacking in easy-tounderstand terms--and better, real strategies and tactics for application." -- Alex Korchinski , growth hacker at Scribd "Growth hackers are the new VPs of marketing, and this book tells you how to make the transformation." -- Andrew Chen , Silicon Valley entrepreneur, essayist and advisor "Ryan's strategies and tactics will help every lean entrepreneur trying to grow their business and master the art of marketing and growth." -- Patrick Vlaskovits , coauthor of The Lean Entrepreneur "This book is a wake up call for every marketing exec in the business. And a tutorial for engineers, IT, founders and designers. Read it." -- Porter Gale , Former VP of Marketing at Virgin America and author of Your Network is Your Net Worth "Ryan captures the power of the growth hacker mindset and makes it accessible to marketers at companies of all types and sizes. If you don't see a boost in results after reading this book, something is wrong with your product." -- Sean Ellis , former growth hacker at Dropbox, and founder of Qualaroo "Finally, a crystallization and explanation of growth hacking in easy to understand terms--and better yet, real strategies and tactics for application." -- Alex Korchinski , Director of Growth, Soma "A must-read." -- Derek Halpern , SocialTriggers.com, "Pragmatic and actionable...if you're tasked with growing a company, you can't afford not to read this book." -- Ryan Delk , Director of Growth, Gumroad "Finally, a crystallization and explanation of growth hacking in easy-tounderstand terms--and better, real strategies and tactics for application." -- Alex Korchinski , growth hacker at Scribd "Growth hackers are the new VPs of marketing, and this book tells you how to make the transformation." -- Andrew Chen , Silicon Valley entrepreneur, essayist and advisor "Ryan's strategies and tactics will help every lean entrepreneur trying to grow their business and master the art of marketing and growth." -- Patrick Vlaskovits , coauthor of The Lean Entrepreneur "This book is a wake up call for every marketing exec in the business. And a tutorial for engineers, IT, founders and designers. Read it." -- Porter Gale , Former VP of Marketing at Virgin America and author of Your Network is Your Net Worth "Ryan captures the power of the growth hacker mindset and makes it accessible to marketers at companies of all types and sizes. If you don't see a boost in results after reading this book, something is wrong with your product." -- Sean Ellis , former growth hacker at Dropbox, and founder of Qualaroo "Finally, a crystallization and explanation of growth hacking in easy to understand terms--and better yet, real strategies and tactics for application." -- Alex Korchinski , Director of Growth, Soma "A must-read." -- Derek Halpern , SocialTriggers.com
Grade From
Twelfth Grade
Synopsis
A primer on the future of PR, marketing and advertising -- now revised and updated with new case studies "Forget everything you thought you knew about marketing and read this book. And then make everyone you work with read it, too." --Jason Harris, CEO of Mekanism Megabrands like Dropbox, Instagram, Snapchat, and Airbnb were barely a blip on the radar years ago, but now they're worth billions--with hardly a dime spent on traditional marketing. No press releases, no TV commercials, no billboards. Instead, they relied on growth hacking to reach users and build their businesses. Growth hackers have thrown out the old playbook and replaced it with tools that are testable, trackable, and scalable. They believe that products and businesses should be modified repeatedly until they're primed to generate explosive reactions. Bestselling author Ryan Holiday, the acclaimed marketing guru for many successful brands, authors, and musicians, explains the new rules in a book that has become a marketing classic in Silicon Valley and around the world. This new edition is updated with cutting-edge case studies of startups, brands, and small businesses. Growth Hacker Marketing is the go-to playbook for any company or entrepreneur looking to build and grow.
LC Classification Number
HF5415.H7246 2014
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