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Andrew Boulton Giles Edwards Copywriting Is... COPYWRITING BUCH (Taschenbuch) M3
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Standort: Goldsboro, North Carolina, USA
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eBay-Artikelnr.:256642737405
Artikelmerkmale
- Artikelzustand
- Sehr gut
- Hinweise des Verkäufers
- Subtitle
- 30-or-so Thoughts on Thinking like a Copywriter
- EAN
- 9781838434304
- ISBN
- 9781838434304
- Release Year
- 2021
- Publication Name
- Copywriting Is...
- Title
- Copywriting Is...
- ISBN-10
- 1838434305
- Country/Region of Manufacture
- GB
- Release Date
- 03/29/2021
Über dieses Produkt
Product Identifiers
Publisher
Harriman House Publishing
ISBN-10
1838434305
ISBN-13
9781838434304
eBay Product ID (ePID)
27057254787
Product Key Features
Book Title
Copywriting Is... : 30-Or-So Thoughts on Thinking like a Copywriter
Number of Pages
232 Pages
Language
English
Publication Year
2021
Topic
Marketing / General, Commerce, Industries / Media & Communications
Illustrator
Yes
Genre
Business & Economics
Format
Trade Paperback
Dimensions
Item Height
0.5 in
Item Weight
9.5 Oz
Item Length
8.2 in
Item Width
6.9 in
Additional Product Features
Intended Audience
Trade
Reviews
"Packed to the gunwales with witty observations, valuable insights and timeless advice, Copywriting is... is a warts 'n' all interrogation into the different lives, minds and worlds of copywriters today. Perfect for junior writers and experienced wordsmiths alike, it's an inspiring, entertaining and addictive read." --Gyles Lingwood, Author of Read Me "Copywriting is as troublesome a word as it is a profession. It is, as you'll discover in Andrew's excellent book, a great many things. But it is also not a thing. It is a contradiction, a shared illusion. In truth, there are just different combinations of words and sentences. Some persuade you to feel something, some don't. What makes Andrew's book so enjoyable is that the words and sentences he combines to describe our shared illusion are so effective, they might just persuade you it's real." --Glenn Fisher, Author of The Art of the Click "If you love losing yourself in long copy, dip in!" --Jane Evans, Creative, Activist & Keynote Speaker "What to write about a book on copywriting? I read it (in one sitting). My mind wandered (a good thing according to the author). I learned two new words (eremitic and sesquipedalian). I searched up two of the sources (and plan to go back to the many useful-sounding ones). I think you should read this book (at least once a year, for the rest of your life)." --Diane Young, Cofounder & CEO of The Drum "Copywriting is... wonderfully enigmatic, if this book is any indication. By drawing attention to the more intangible elements of our craft - with references ranging from Philip Larkin to Lethal Weapon - Andrew has put together a treatise quite unlike anything else out there. And perhaps unsurprisingly, it comes packaged in an effortlessly eloquent turn of phrase. I wish I'd written it." --Ryan Wallman, Creative Director, Head of Copy & Author of Delusions of Brandeur "The book I wish I'd read when I was starting out as a copywriter, why is it so late?" --Sue Higgs, Group Creative Director "Andrew writes a love letter to copywriting. Not a how-to, but a how and why we write. For copywriters, it puts our sometimes inexplicable thoughts and behaviours around writing into wonderful words. For non-copywriters, it's a beautiful account of the parts of the process you don't see or understand. This is a book I'll read again and again." --Vikki Ross, Copy Chief
Dewey Decimal
659.132
Synopsis
Copywriting is easy. Copywriting is hard. It's frustrating, rewarding, draining, thrilling and, in almost every way, a lot of fun. It's also the job Andrew Boulton has been doing, writing about, and teaching others to do, for more than 10 years. Now, he's gathered up all the experiences, observations, lessons, fleeting successes and crushing failures he's accumulated in that time to help copywriters, new and old, come to terms with the baffling life of an alphabet wrangler.
LC Classification Number
HF5825.B6 2021
Artikelbeschreibung des Verkäufers
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