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X: The Experience When Business Meets Design by B. Solis Hardcover mn4332
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Standort: Mesa, Arizona, USA
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eBay-Artikelnr.:256737916061
Artikelmerkmale
- Artikelzustand
- Binding
- Hardcover
- Product Group
- Book
- Weight
- 1 lbs
- IsTextBook
- No
- ISBN
- 9781118456545
Über dieses Produkt
Product Identifiers
Publisher
Wiley & Sons, Incorporated, John
ISBN-10
1118456548
ISBN-13
9781118456545
eBay Product ID (ePID)
143570026
Product Key Features
Book Title
X: the Experience When Business Meets Design
Number of Pages
256 Pages
Language
English
Topic
Marketing / General, Consumer Behavior, Customer Relations, Industrial Management, General, Strategic Planning
Publication Year
2015
Illustrator
Yes
Genre
Business & Economics
Format
Hardcover
Dimensions
Item Height
0.5 in
Item Weight
24.9 Oz
Item Length
9.5 in
Item Width
7.6 in
Additional Product Features
Intended Audience
Trade
LCCN
2015-022448
Dewey Edition
23
Dewey Decimal
658.8/27
Table Of Content
1.0 This is X P.6 1.1 CX=$ P.12 1.2 Medium = The Message P.16 1.3 The Gift of Perspective P.24 2.0 Nature vs. Nurture P.32 2.1 Skeumorphism P.38 2.2 Business Meets Design P.48 2.3 Moments of Truth P.56 3.0 Circle of Rife P.66 3.1 CX Redux P.80 3.2 The Grid P.94 4.0 Digital First P.108 4.1 Design for Humans P.116 4.2 BX + UX + CX = X P.124 4.3 Human Algorithm P.134 5.0 Maps R US P.142 5.1 Journey Mapping P.146 5.2 Experience Maps P.154 6.0 Holy Persona P.174 6.1 Storytelling P.184 6.2 Storyboarding P.192 7.0 Experience Flow P.206 8.0 X is Alive! P.220 8.1 Apple's Universe P.228 9.0 This is Water P.242
Synopsis
Welcome to a new era of business in which your brand is defined by those who experience it. Do you know how your customers experience your brand today? Do you know how they really feel? Do you know what they say when you re not around? In an always-on world where everyone is connected to information and also one another, customer experience is your brand. And, without defining experiences, brands become victim to whatever people feel and share. In his new book X: The Experience When Business Meets Design bestselling author Brian Solis shares why great products are no longer good enough to win with customers and why creative marketing and delightful customer service too are not enough to succeed. In X, he shares why the future of business is experiential and how to create and cultivate meaningful experiences. This isn't your ordinary business book. The idea of a book was re-imagined for a digital meets analog world to be a relevant and sensational experience. Its aesthetic was meant to evoke emotion while also giving new perspective and insights to help you win the hearts and minds of your customers. And, the design of this book, along with what fills its pages, was done using the principles shared within. Brian shares more than the importance of experience. You'll learn how to design a desired, meaningful and uniform experience in every moment of truth in a fun way including: How our own experience gets in the way of designing for people not like us Why empathy and new perspective unlock creativity and innovation The importance of User Experience (UX) in real life and in executive thinking The humanity of Human-Centered Design in all you do The art of Hollywood storytelling from marketing to product design to packaging Apple's holistic approach to experience architecture The value of different journey and experience mapping approaches The future of business lies in experience architecture and you are the architect. Business, meet design. X, EXPERIENCE IS THE MOST IMPORTANT THING IN BUSINESS. YET, MOST EXECUTIVES AND ENTREPRENEURS NEGLECT THE VALUE OF DESIGNING EXPERIENCES FROM THE ONSET. THEY TALK, BUILD, AND SELL AROUND IT, WHILE STILL MISSING IT. WITH X, YOU WILL LEARN THE IMPORTANCE OF EXPERIENCE AND HOW TO DESIGN EXPERIENCES. WHY? BECAUSE EXPERIENCE IS EVERYTHING. EXPERIENCE IS HUMAN. EXPERIENCE IS SENSORY. THAT'S WHY THE FUTURE OF BRANDING IS EXPERIENCE ARCHITECTURE. IT'S PERSONAL. IT'S CULTURALLY AND CONTEXTUALLY RELEVANT. IT'S ASPIRATIONAL. AS YOU READ THIS BOOK YOU'LL QUICKLY REALIZE THAT IT'S INTENDED TO DELIVER A THOUGHTFUL AND INTENTIONAL EXPERIENCE. AND THAT'S THE POINT.
LC Classification Number
HF5415.5
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cityofmesalibrary
100% positive Bewertungen•4.3 Tsd. Artikel verkauft
Angemeldet als gewerblicher Verkäufer
Verkäuferbewertungen (1'449)
- *****- Bewertung vom Käufer.Letzter MonatBestätigter KaufSmooth transaction! A pleasure to do business with! Thank you! A++
- *****- Bewertung vom Käufer.Letzter MonatBestätigter KaufExcellent quality product at a great price. Looks just like it did in the posting. Product is in great shape and looks good. Shipped timely, would recommend this seller to anyone else buying similar products.
- *****- Bewertung vom Käufer.Letzter MonatBestätigter KaufExcellent seller, the quality of this item was outstanding