Digital Flows: Online Hip Hop Music and Culture by Steven Gamble

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Publish Year
2024
Book Title
Digital Flows
ISBN
9780197656396
Kategorie

Über dieses Produkt

Product Identifiers

Publisher
Oxford University Press, Incorporated
ISBN-10
0197656390
ISBN-13
9780197656396
eBay Product ID (ePID)
24069428054

Product Key Features

Number of Pages
240 Pages
Publication Name
Digital Flows : Online Hip Hop Music and Culture
Language
English
Publication Year
2024
Subject
Genres & Styles / Rap & Hip Hop, History & Criticism
Type
Textbook
Author
Steven Gamble
Subject Area
Music
Format
Trade Paperback

Dimensions

Item Height
0.7 in
Item Weight
0 Oz
Item Length
8.9 in
Item Width
6 in

Additional Product Features

Intended Audience
Scholarly & Professional
LCCN
2024-037336
Dewey Edition
23
Reviews
"Internet studies and creator studies are integral to the ways in which we look at contemporary media studies overall. However, there has yet to be a defining text that has highlighted how musicians are early adopters and first movers of both the web and social media platforms. Gamble's text tackles this task in a very refreshing way. His interdisciplinary ethics of care towards theorizing musicians as innovative creators makes this text very accessible and necessary." --Jabari "Naledge" Evans, University of South Carolina and Institute for Rebooting Social Media, Harvard University"Digital Flows places hip-hop at the very heart of the contemporary internet landscape. This wide-ranging and rigorously researched book provides a forward-looking cultural framework to help scholars untangle the deeply intertwined and ever-changing relationship between hip-hop and the internet. Deftly navigating various digital media platforms, Gamble brilliantly explores hip hop's new online frontiers, including memes, streams, virtual cyphers, and dance crazes. Digital Flows makes a timely and lively contribution to our understanding of music, media, and culture in the Internet age. Considering that hip-hop continues to shape and be shaped by the online landscape, this book will be critical to any scholar researching digital music-making and foundational to thinking about the potential futures of hip-hop and the internet." --Jasmine A. Henry, Assistant Professor of Music, University of Pennsylvania, "Internet studies and creator studies are integral to the ways in which we look at contemporary media studies overall. However, there has yet to be a defining text that has highlighted how musicians are early adopters and first movers of both the web and social media platforms. Gamble's text tackles this task in a very refreshing way. His interdisciplinary ethics of care towards theorizing musicians as innovative creators makes this text very accessible and necessary." --Jabari "Naledge" Evans, University of South Carolina and Institute for Rebooting Social Media, Harvard University"Digital Flows places hip-hop at the very heart of the contemporary internet landscape. This wide-ranging and rigorously researched book provides a forward-looking cultural framework to help scholars untangle the deeply intertwined and ever-changing relationship between hip-hop and the internet. Deftly navigating various digital media platforms, Gamble brilliantly explores hip hop's new online frontiers, including memes, streams, virtual cyphers, and dance crazes. Digital Flows makes a timely and lively contribution to our understanding of music, media, and culture in the Internet age. Considering that hip-hop continues to shape and be shaped by the online landscape, this book will be critical to any scholar researching digital music-making and foundational to thinking about the potential futures of hip-hop and the internet." --Jasmine A. Henry, Assistant Professor of Music, University of Pennsylvania"Intuitive and accessible [...] Gamble's weaving together of how individual listeners, musical communities, and genre conventions interact with each other marks an interesting intervention into sticky debates over the relationship between popular music and social change." -- Olivia Lucas, Popular Music, "Internet studies and creator studies are integral to the ways in which we look at contemporary media studies overall. However, there has yet to be a defining text that has highlighted how musicians are early adopters and first movers of both the web and social media platforms. Gamble's text tackles this task in a very refreshing way. His interdisciplinary ethics of care towards theorizing musicians as innovative creators makes this text very accessible andnecessary." --Jabari "Naledge" Evans, University of South Carolina and Institute for Rebooting Social Media, Harvard University"Digital Flows places hip-hop at the very heart of the contemporary internet landscape. This wide-ranging and rigorously researched book provides a forward-looking cultural framework to help scholars untangle the deeply intertwined and ever-changing relationship between hip-hop and the internet. Deftly navigating various digital media platforms, Gamble brilliantly explores hip hop's new online frontiers, including memes, streams, virtual cyphers, anddance crazes. Digital Flows makes a timely and lively contribution to our understanding of music, media, and culture in the Internet age. Considering that hip-hop continues to shape and be shaped by the onlinelandscape, this book will be critical to any scholar researching digital music-making and foundational to thinking about the potential futures of hip-hop and the internet." --Jasmine A. Henry, Assistant Professor of Music, University of PennsylvaniaMore praise for the author "intuitive and accessible [...] Gamble's weaving together of how individual listeners, musical communities, and genre conventions interact with each other marks an interesting intervention into sticky debates over the relationship between popular music and social change." --Olivia Lucas, Louisiana State University, from a Popular Music review on How Music Empowers"Intuitive and accessible [...] Gamble's weaving together of how individual listeners, musical communities, and genre conventions interact with each other marks an interesting intervention into sticky debates over the relationship between popular music and social change." -- Olivia Lucas, Popular Music"By combining extensive research with diverse case studies, Digital Flows provides scholars and researchers alike with a fresh look at hip hop music, media, and culture in the internet and digital media age." -- Choice, "Internet studies and creator studies are integral to the ways in which we look at contemporary media studies overall. However, there has yet to be a defining text that has highlighted how musicians are early adopters and first movers of both the web and social media platforms. Gamble's text tackles this task in a very refreshing way. His interdisciplinary ethics of care towards theorizing musicians as innovative creators makes this text very accessible and necessary." --Jabari "Naledge" Evans, University of South Carolina and Institute for Rebooting Social Media, Harvard University"Digital Flows places hip-hop at the very heart of the contemporary internet landscape. This wide-ranging and rigorously researched book provides a forward-looking cultural framework to help scholars untangle the deeply intertwined and ever-changing relationship between hip-hop and the internet. Deftly navigating various digital media platforms, Gamble brilliantly explores hip hop's new online frontiers, including memes, streams, virtual cyphers, and dance crazes. Digital Flows makes a timely and lively contribution to our understanding of music, media, and culture in the Internet age. Considering that hip-hop continues to shape and be shaped by the online landscape, this book will be critical to any scholar researching digital music-making and foundational to thinking about the potential futures of hip-hop and the internet." --Jasmine A. Henry, Assistant Professor of Music, University of Pennsylvania"Intuitive and accessible [...] Gamble's weaving together of how individual listeners, musical communities, and genre conventions interact with each other marks an interesting intervention into sticky debates over the relationship between popular music and social change." -- Olivia Lucas, Popular Music"By combining extensive research with diverse case studies, Digital Flows provides scholars and researchers alike with a fresh look at hip hop music, media, and culture in the internet and digital media age." -- Choice
Number of Volumes
349 vols.
Illustrated
Yes
Dewey Decimal
306.484249
Table Of Content
AcknowledgementsList of Figures1 Introduction: Hip Hop and the Internet2 How Hip Hop Became the Leading Genre in the Digital Streaming Era: Sharing Culture3 Internet Rap and Generational Tensions in Hip Hop's Soundcloud Era: 'Famous on the Internet'4 Lofi Hip Hop and Community in YouTube Comments During the COVID-19 Pandemic: Beats to Quarantine to5 Online Hip Hop Feminism, Rap Music Videos, and Gender in YouTube Comments: Responses to Black Women Rappers6 Hip Hop and Online Cultural Appropriation Discourse: Trap, Pop, and Race7 Virtual Hip Hop Concerts in Video Games: One Fortnite only8 Conclusion: It's Where You're @Index
Synopsis
This is an open access title available under the terms of a CC BY-NC-ND 4.0 International licence. It is free to read on the Oxford Academic platform and offered as a free PDF download from OUP and selected open access locations.Some fifty years after its birth in the Bronx, hip hop has become one of the most influential cultural phenomena of the internet era. With the internet now enmeshed in our daily routines, hip hop thrives in the digitalrealm, constituting a third of all music streams. From Drake memes to viral TikTok dances and AI-generated rappers, hip hop is constantly created, shared, and discussed online. This shift challengeship hop's conventional connections to place, authenticity, and community. Through this book, author Steven Gamble offers a fresh examination of hip hop's latest chapter, intricately interwoven with the interconnected cultural currents of the internet.With an innovative method encompassing music and cultural analysis, ethnography, and web data analysis, Gamble provides a cutting-edge account of the intersections between hip hop and the internet, supported by the latestpractices in digital humanities and data ethics. The book extensively draws on scholarship in hip hop studies, internet studies, popular music studies, media studies, communication studies, culturalstudies, Black studies, intersectional feminism, and more. Gamble provides in-depth insights into hip hop in the internet age, new net-native genres like Soundcloud rap and YouTube lofi beats, communities on social media and streaming platforms, online hip hop feminism in rap music videos, cultural appropriation and callout/cancel culture, and hip hop concerts on video game platforms. For old school heads and extremely online memesters alike, for fans and creatives, for students as well asacademics seeking to understand digital transformations of music, Digital Flows uncovers what happens when a cultural form born on the streets thrives on the transformative technologies of global reach., Hip hop has become a major cultural force in the internet age, with people constantly creating, sharing, and discussing hip hop online, from Drake memes through viral TikTok dances to AI-generated rap. Author Steven Gamble explores this latest chapter in the life of hip hop, combining a range of research methods and existing literature with diverse case studies that will appeal to die-hard fans and digital enthusiasts alike., This is an open access title available under the terms of a CC BY-NC-ND 4.0 International licence. It is free to read on the Oxford Academic platform and offered as a free PDF download from OUP and selected open access locations.Some fifty years after its birth in the Bronx, hip hop has become one of the most influential cultural phenomena of the internet era. With the internet now enmeshed in our daily routines, hip hop thrives in the digital realm, constituting a third of all music streams. From Drake memes to viral TikTok dances and AI-generated rappers, hip hop is constantly created, shared, and discussed online. This shift challenges hip hop's conventional connections to place, authenticity, and community. Through this book, author Steven Gamble offers a fresh examination of hip hop's latest chapter, intricately interwoven with the interconnected cultural currents of the internet.With an innovative method encompassing music and cultural analysis, ethnography, and web data analysis, Gamble provides a cutting-edge account of the intersections between hip hop and the internet, supported by the latest practices in digital humanities and data ethics. The book extensively draws on scholarship in hip hop studies, internet studies, popular music studies, media studies, communication studies, cultural studies, Black studies, intersectional feminism, and more. Gamble provides in-depth insights into hip hop in the internet age, new net-native genres like Soundcloud rap and YouTube lofi beats, communities on social media and streaming platforms, online hip hop feminism in rap music videos, cultural appropriation and callout/cancel culture, and hip hop concerts on video game platforms. For old school heads and extremely online memesters alike, for fans and creatives, for students as well as academics seeking to understand digital transformations of music, Digital Flows uncovers what happens when a cultural form born on the streets thrives on the transformative technologies of global reach., This is an open access title available under the terms of a CC BY-NC-ND 4.0 International licence. It is free to read on the Oxford Academic platform and offered as a free PDF download from OUP and selected open access locations. Some fifty years after its birth in the Bronx, hip hop has become one of the most influential cultural phenomena of the internet era. With the internet now enmeshed in our daily routines, hip hop thrives in the digital realm, constituting a third of all music streams. From Drake memes to viral TikTok dances and AI-generated rappers, hip hop is constantly created, shared, and discussed online. This shift challenges hip hop's conventional connections to place, authenticity, and community. Through this book, author Steven Gamble offers a fresh examination of hip hop's latest chapter, intricately interwoven with the interconnected cultural currents of the internet. With an innovative method encompassing music and cultural analysis, ethnography, and web data analysis, Gamble provides a cutting-edge account of the intersections between hip hop and the internet, supported by the latest practices in digital humanities and data ethics. The book extensively draws on scholarship in hip hop studies, internet studies, popular music studies, media studies, communication studies, cultural studies, Black studies, intersectional feminism, and more. Gamble provides in-depth insights into hip hop in the internet age, new net-native genres like Soundcloud rap and YouTube lofi beats, communities on social media and streaming platforms, online hip hop feminism in rap music videos, cultural appropriation and callout/cancel culture, and hip hop concerts on video game platforms. For old school heads and extremely online memesters alike, for fans and creatives, for students as well as academics seeking to understand digital transformations of music, Digital Flows uncovers what happens when a cultural form born on the streets thrives on the transformative technologies of global reach.
LC Classification Number
ML3918.R37G36 2024

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