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Like, kommentiere, abonnieren: Inside YouTube's chaotischer Aufstieg zur Weltherrschaft
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eBay-Artikelnr.:266818302660
Artikelmerkmale
- Artikelzustand
- ISBN
- 9780593296349
- Book Title
- Like, Comment, Subscribe : inside Youtube's Chaotic Rise to World Domination
- Publisher
- Penguin Publishing Group
- Item Length
- 9.3 in
- Publication Year
- 2022
- Format
- Hardcover
- Language
- English
- Item Height
- 1.5 in
- Genre
- Technology & Engineering, Business & Economics
- Topic
- Industries / Computers & Information Technology, Social Aspects, Economics / General, Industries / Entertainment
- Item Weight
- 23.8 Oz
- Item Width
- 6.3 in
- Number of Pages
- 464 Pages
Über dieses Produkt
Product Identifiers
Publisher
Penguin Publishing Group
ISBN-10
0593296346
ISBN-13
9780593296349
eBay Product ID (ePID)
20057247564
Product Key Features
Book Title
Like, Comment, Subscribe : inside Youtube's Chaotic Rise to World Domination
Number of Pages
464 Pages
Language
English
Topic
Industries / Computers & Information Technology, Social Aspects, Economics / General, Industries / Entertainment
Publication Year
2022
Genre
Technology & Engineering, Business & Economics
Format
Hardcover
Dimensions
Item Height
1.5 in
Item Weight
23.8 Oz
Item Length
9.3 in
Item Width
6.3 in
Additional Product Features
Intended Audience
Trade
LCCN
2022-002106
Reviews
Praise for Like, Comment, Subscribe Named an Amazon Editors' Choice "Bergen . . . catalogues YouTube's rise and the billions (of users, dollars, hours of video) it controls in a tone that is at once resigned, rhapsodic, and disgusted. The story his book unspools is one of breathtaking profit and foolish stumbles, violence and greed and corporate obfuscation." -- The New Yorker "Anyone with an Internet connection knows just how much of a technological and cultural behemoth the site has become since then, and Bergen offers a revealing look at how YouTube has struggled with that growth. . . . The fast-paced story explores YouTube's challenges, including its handling of misinformation about the 2020 election and the coronavirus pandemic. It sharply explains how YouTube's economy has changed over time, and the backlash it's faced from creators and users over those changes." --Andrew DeMillo, AP "Mark Bergen has delivered the definitive look at how YouTube came to be and how the service has forever changed our society. Via meticulous reporting and enthralling story-telling, Like, Comment, Subscribe takes the reader on a journey as a small, whimsical idea morphs into something that alters our collective culture in the most profound of ways--for better and for worse." --Ashlee Vance, author of Elon Musk: Tesla, SpaceX, and the Quest for a Fantastic Future "Mark Bergen's Like, Comment, Subscribe is the intricately-reported, elegantly-crafted story of the website that came out of nowhere to change everything." --Brad Stone, author of The Everything Store and Amazon Unbound "An absorbing, alarming, and essential modern history of Silicon Valley's supersized platform age. YouTube has redefined celebrity, upended entertainment and politics, and unleashed the best and worst of humanity online. Mark Bergen's deeply reported page-turner takes us on the company's journey from scrappy startup to internet juggernaut, revealing the dark consequences of the pursuit of growth at any cost." --Margaret O'Mara, author of The Code: Silicon Valley and the Remaking of America "A vivid, rollicking ride through the fluorescent-lit halls of one of the most powerful companies in the world as it struggles to steward one of the most anarchic yet culture-defining inventions of our time. Bergen has a novelist's eye, a poet's ear and a business journalist's deadpan command of the heart of the matter. So engrossing I missed my train stop." --Keach Hagey, author of The King of Content "Intruiging. . . . Those curious about how YouTube got to be the behemoth it is should pick this up." -- Publishers Weekly "Powerful insight into a ubiquitous yet still shadowy company." -- Kirkus Reviews , "Most Anticipated Books of the Fall", Advance Praise for Like, Comment, Subscribe "Mark Bergen has delivered the definitive look at how YouTube came to be and how the service has forever changed our society. Via meticulous reporting and enthralling story-telling, Like, Comment, Subscribe takes the reader on a journey as a small, whimsical idea morphs into something that alters our collective culture in the most profound of ways--for better and for worse." --Ashlee Vance, author of Elon Musk: Tesla, SpaceX, and the Quest for a Fantastic Future "Mark Bergen's Like, Comment, Subscribe is the intricately-reported, elegantly-crafted story of the website that came out of nowhere to change everything." --Brad Stone, author of The Everything Store and Amazon Unbound "An absorbing, alarming, and essential modern history of Silicon Valley's supersized platform age. YouTube has redefined celebrity, upended entertainment and politics, and unleashed the best and worst of humanity online. Mark Bergen's deeply reported page-turner takes us on the company's journey from scrappy startup to internet juggernaut, revealing the dark consequences of the pursuit of growth at any cost." --Margaret O'Mara, author of The Code: Silicon Valley and the Remaking of America "A vivid, rollicking ride through the fluorescent-lit halls of one of the most powerful companies in the world as it struggles to steward one of the most anarchic yet culture-defining inventions of our time. Bergen has a novelist's eye, a poet's ear and a business journalist's deadpan command of the heart of the matter. So engrossing I missed my train stop." --Keach Hagey, author of The King of Content, Advance Praise for Like, Comment, Subscribe "Mark Bergen has delivered the definitive look at how YouTube came to be and how the service has forever changed our society. Via meticulous reporting and enthralling story-telling, Like, Comment, Subscribe takes the reader on a journey as a small, whimsical idea morphs into something that alters our collective culture in the most profound of ways--for better and for worse." --Ashlee Vance, author of Elon Musk: Tesla, SpaceX, and the Quest for a Fantastic Future "Mark Bergen's Like, Comment, Subscribe is the intricately-reported, elegantly-crafted story of the website that came out of nowhere to change everything." --Brad Stone, author of The Everything Store and Amazon Unbound "An absorbing, alarming, and essential modern history of Silicon Valley's supersized platform age. YouTube has redefined celebrity, upended entertainment and politics, and unleashed the best and worst of humanity online. Mark Bergen's deeply reported page-turner takes us on the company's journey from scrappy startup to internet juggernaut, revealing the dark consequences of the pursuit of growth at any cost." --Margaret O'Mara, author of The Code: Silicon Valley and the Remaking of America, Praise for Like, Comment, Subscribe Named an Amazon Editors' Choice "Bergen . . . deftly covers YouTube's rise. . . . Anyone with an Internet connection knows just how much of a technological and cultural behemoth the site has become since then, and Bergen offers a revealing look at how YouTube has struggled with that growth. . . . The fast-paced story explores YouTube's challenges, including its handling of misinformation about the 2020 election and the coronavirus pandemic. It sharply explains how YouTube's economy has changed over time, and the backlash it's faced from creators and users over those changes." --Andrew DeMillo, AP "Mark Bergen has delivered the definitive look at how YouTube came to be and how the service has forever changed our society. Via meticulous reporting and enthralling story-telling, Like, Comment, Subscribe takes the reader on a journey as a small, whimsical idea morphs into something that alters our collective culture in the most profound of ways--for better and for worse." --Ashlee Vance, author of Elon Musk: Tesla, SpaceX, and the Quest for a Fantastic Future "Mark Bergen's Like, Comment, Subscribe is the intricately-reported, elegantly-crafted story of the website that came out of nowhere to change everything." --Brad Stone, author of The Everything Store and Amazon Unbound "An absorbing, alarming, and essential modern history of Silicon Valley's supersized platform age. YouTube has redefined celebrity, upended entertainment and politics, and unleashed the best and worst of humanity online. Mark Bergen's deeply reported page-turner takes us on the company's journey from scrappy startup to internet juggernaut, revealing the dark consequences of the pursuit of growth at any cost." --Margaret O'Mara, author of The Code: Silicon Valley and the Remaking of America "A vivid, rollicking ride through the fluorescent-lit halls of one of the most powerful companies in the world as it struggles to steward one of the most anarchic yet culture-defining inventions of our time. Bergen has a novelist's eye, a poet's ear and a business journalist's deadpan command of the heart of the matter. So engrossing I missed my train stop." --Keach Hagey, author of The King of Content "Intruiging. . . . Those curious about how YouTube got to be the behemoth it is should pick this up." -- Publishers Weekly "Powerful insight into a ubiquitous yet still shadowy company." -- Kirkus Reviews , "Most Anticipated Books of the Fall"
Dewey Edition
23
Dewey Decimal
302.231
Synopsis
The gripping inside story of YouTube, the company that upended media, culture, industry, and democracy--by a leading tech journalist Across the world, people watch more than a billion hours of video on YouTube every day. Every minute, more than five hundred additional hours of footage are uploaded to the site, a technical feat unmatched in the history of computing. YouTube invented the attention economy we all live in today, forever changing how people are entertained, informed, and paid online. Everyone knows YouTube. And yet virtually no one knows how it works. Like, Comment, Subscribe is the first book to reveal the riveting, behind-the-scenes account of YouTube's technology and business, detailing how it helped Google, its parent company, achieve unimaginable power, a narrative told through the people who run YouTube and the famous stars born on its stage. It's the story of a revolution in media and an industry run amok, how a devotion to a simple idea--let everyone broadcast online and make money doing so--unleashed an outrage and addiction machine that spun out of the company's control and forever changed the world. Mark Bergen, a top technology reporter at Bloomberg , might know Google better than any other reporter in Silicon Valley, having broken numerous stories about its successes and scandals. As compelling as the very platform it investigates, Like, Comment, Subscribe is a thrilling, character-driven story of technological and creative ingenuity and the hubris that undermined it., The definitive, deeply reported account of YouTube, the company that upended media, culture, industry, and democracy--by a leading tech journalist Across the world, people watch more than a billion hours of video on YouTube every day. Every minute, more than five hundred additional hours of footage are uploaded to the site, a technical feat unmatched in the history of computing. YouTube invented the attention economy we all live in today, forever changing how people are entertained, informed, and paid online. Everyone knows YouTube. And yet virtually no one knows how it works. Like, Comment, Subscribe is the first book to explain exactly how YouTube's technology and business evolved, how it works, and how it helped Google grow to unimaginable power, a narrative told through the people who created YouTube, the Google chiefs who took it over, and the stars born on its stage. It's the story of an industry run amok, how a blind faith in technology resulted in the unraveling of truth, the spread of violence, and the corruption of the internet--and how a company scrambled to tame its creation that had spun out of control. Mark Bergen, a top technology reporter at Bloomberg , might know Google better than any other reporter in Silicon Valley, having broken numerous stories about YouTube's and Google's business and scandals. His deep access within the companies makes Like, Comment, Subscribe a thrilling, character-driven story of technological and business ingenuity and the hubris that undermined it.
LC Classification Number
HD9696.8.U64Y6834
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