Bild 1 von 21
Galerie
Bild 1 von 21
Ähnlichen Artikel verkaufen?
CONVERTED The Data-Driven Way To Win Customers Hearts Neil Hoyne Hardcover Book
US $4,79
Ca.CHF 3,81
oder Preisvorschlag
Bisher US $5,99 (- 20%)
Artikelzustand:
Sonderaktion endet in: 5 T 12 Std
- Sofort-KaufenCONVERTED The Data-Driven Way To Win Customers Hearts Neil Hoyne Hardcover Book
Oops! Looks like we're having trouble connecting to our server.
Refresh your browser window to try again.
Versand:
US $4,47 (ca. CHF 3,56) USPS Media MailTM.
Standort: Brooklyn, New York, USA
Lieferung:
Lieferung zwischen Do, 30. Okt und Mo, 3. Nov nach 94104 bei heutigem Zahlungseingang
Rücknahme:
Keine Rücknahme.
Zahlungen:
Sicher einkaufen
Der Verkäufer ist für dieses Angebot verantwortlich.
eBay-Artikelnr.:266984311073
Artikelmerkmale
- Artikelzustand
- Intl ISBN
- 9780593420652
- Type
- Novel
- Book Series
- Converted: The Data-Driven Way to Win Customers' H
- Narrative Type
- Nonfiction
- Original Language
- English
- Intended Audience
- Adults
- Country/Region of Manufacture
- United States
- Product-Type
- HARDCOVER EDITION
- Edition
- First Edition
- ISBN
- 9780593420652
Über dieses Produkt
Product Identifiers
Publisher
Penguin Publishing Group
ISBN-10
0593420659
ISBN-13
9780593420652
eBay Product ID (ePID)
24050069707
Product Key Features
Book Title
Converted : the Data-Driven Way to Win Customers' Hearts
Number of Pages
240 Pages
Language
English
Topic
Marketing / General, Customer Relations, E-Commerce / Internet Marketing, Commerce
Publication Year
2022
Illustrator
Yes
Genre
Business & Economics
Format
Hardcover
Dimensions
Item Height
1.1 in
Item Weight
9.5 Oz
Item Length
7.3 in
Item Width
5.3 in
Additional Product Features
Intended Audience
Trade
LCCN
2021-022910
Reviews
"I've been waiting twenty years for this book! Converted explores how to use data the right way to win customers' hearts. This book is simply a must read." --Martin Lindstrom, New York Times bestselling author of Buyology and Small Data "A wonderful guidebook on building profitable customer relationships. Whether you're just getting started or consider yourself an experienced practitioner, this book is invaluable." --Peter Fader, Frances and Pei-Yuan Chia Professor of Marketing at the Wharton School of the University of Pennsylvania. "The most useful field guide ever written on how to drive desirable customer behavior online." --Jay Baer, New York Times bestselling author of Youtility "Now more than ever, putting the customer first and at the center of everything is a must. Neil offers real-world examples and tangible ways to better understand your customers, create a culture around them, and empower employees to make great decisions." --Aimee Johnson, chief marketing officer, Zillow Group "Not just another vague invocation of 'digital transformation'-- Converted explains how to make better marketing business decisions. Essential reading for anyone seeking returns from their growing investments in their data." --Frank V. Cespedes, Harvard Business School, author of Sales Management That Works "A must read for anyone who wants an impressive combination of practical advice and vision." --Michael Clarke, director of product management, Shopify
Dewey Edition
23
Dewey Decimal
658.812
Synopsis
Most companies focus on a single moment - the point of purchase. They follow customers around the internet for weeks, chasing revenue growth by waving 'please buy this!' ads in their face. With pressure for quick results, too many marketers are boxed into these spaghetti-to-the-wall forms of digital marketing that limit potential. But what if you built a business around long-term relationships with customers, using data to understand who the best customers are and what products they want to buy? The answer: You can. And in Converted, Neil Hoyne shares exactly how to do this., When the world's biggest brands want to sharpen their digital marketing strategy, they call Neil Hoyne - Google's Chief Measurement Strategist and Senior Fellow at the Wharton School. In his first book, he offers a simple, research-backed playbook that anyone can use to find their best customers and develop relationships that last. Under pressure for quick results and facing fierce marketplace competition, too many marketers are boxed into spaghetti-to-the-wall forms of digital marketing that limit the potential of their long hours, countless experiments, and warehouses of data. And in the end, they watch their competition sprint ahead. But what if you built a business around long-term relationships with customers, using data to understand who they are, what they need, and where to find more customers just like them? You can. And you'll leave your competitors, with all of their data and their short-term thinking, to poke around in the scraps. In Converted , you will learn how to: - Understand the full value of each relationship - Engage in an ongoing conversation with your best customers - Ask the right questions so you can anticipate your customers' needs - Find more great customers A real person is always on the other end of the transaction. Converted shows you how to win their hearts.
LC Classification Number
HF5415.5.H69 2022
Artikelbeschreibung des Verkäufers
Info zu diesem Verkäufer
Porkstore Store
100% positive Bewertungen•1.5 Tsd. Artikel verkauft
Angemeldet als privater VerkäuferDaher finden verbraucherschützende Vorschriften, die sich aus dem EU-Verbraucherrecht ergeben, keine Anwendung. Der eBay-Käuferschutz gilt dennoch für die meisten Käufe.
Verkäuferbewertungen (822)
- 7***1 (601)- Bewertung vom Käufer.Letzter MonatBestätigter KaufI wish I could leave more than 5 stars! My book was shipped the same day I ordered it and received just a few days later. Seller communication was fantastic. The book was incredibly well-packaged (seriously the best packing I've ever seen for a book). Seller is one of eBay's best and I look forward to buying from them again. Legendary - thank you!!!
- y***s (957)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufExcellent condition exactly as described. The value for the price was great. Well packaged the seller is of quality. The appearance is exactly as the photos depicted. I would highly recommend this seller! Communication was great, package to ship time was great, time to my door step was great. Buy with confidence.Apple iMac Computer Aluminum Wired Full Keyboard A1243 & Mouse A1152 USB Tested (Nr. 267245778820)
- e***v (5)- Bewertung vom Käufer.Letztes JahrBestätigter KaufI ordered a disc from the seller. Came very quickly and the packaging was nice. Minimal wear to both the disc and the case, and even had a little message for me to enjoy my discs. Product came as described, and I think I had a bang for my buck with the condition this DVD was in. I’ve checked some other DVDs and they go for around $7-10 plus shipping. Really happy with my experience and would order from this seller again if he had something else that I needed.FIGHT CLUB Two-Disc Collector's Edition & Slipcase Brad Pitt Edward Norton Wide (Nr. 267138730257)
Noch mehr entdecken:
- Penguin Books Sprachkurse und Lehrmaterialien,
- Penguin Books Studium und Erwachsenenbildung,
- Hörbücher und Hörspiele Neil Gaiman,
- Penguin Books Fachbücher, Lernen und Nachschlagen,
- Englische Studium und Erwachsenenbildung Penguin Books,
- Neil Gaiman Hörbücher auf Deutsch,
- Sachbuch Neil Gaiman Bücher,
- Neil Gaiman Studium und Erwachsenenbildung,
- Neil Gaiman Belletristik-Bücher,
- Penguin Books Studium und Erwachsenenbildung Ab 2010