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Kmart's Ten Deadly Sins: How Incompetence Tainted an American Icon
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eBay-Artikelnr.:267147097837
Artikelmerkmale
- Artikelzustand
- Binding
- Hardcover
- Product Group
- Book
- Weight
- 1 lbs
- IsTextBook
- Yes
- ISBN
- 9780471435938
Über dieses Produkt
Product Identifiers
Publisher
Wiley & Sons, Incorporated, John
ISBN-10
0471435937
ISBN-13
9780471435938
eBay Product ID (ePID)
2346072
Product Key Features
Book Title
Kmart's Ten Deadly Sins : How Incompetence Tainted an American Icon
Number of Pages
256 Pages
Language
English
Publication Year
2003
Topic
Industries / Retailing, Industrial Management, General, Corporate Finance / General
Genre
Business & Economics
Format
Hardcover
Dimensions
Item Height
0.9 in
Item Weight
21 Oz
Item Length
9.3 in
Item Width
6.4 in
Additional Product Features
Intended Audience
Trade
LCCN
2003-006632
Reviews
Kmart was Wal-Mart before there was a Wal-Mart. Originally a chain of retail stores along the lines of F.W. Woolworth's "five and dime" outlets, the former Kresge's evolved into the larger Kmart in 1962, with 18 "super-stores." Wal-Mart began the same year with a single rural Arkansas location. Kmart cruised along nicely for the first 25 years or so, but by the end of the 1970s profits began to dip, coincidental to Wal-Mart's ascendance. Business journalist Marcia Layton Turner offers a remarkable, no-nonsense examination of Kmart's fall. Her carefully documented tale relies on reporting from the trade and general press, amplified by testimony and commentary from a number of expert witnesses. It's a grim story; reading it is somewhat akin to watching a train going off a mountain, but the tragedy of Kmart is a tale of human incompetence, ignorance, greed and hubris. Here, according to Turner, are Kmart's 10 fatal mistakes: 1. Brand mismanagement; 2. Not knowing its customers; 3. Underestimating Wal-Mart; 4. Lousy locations; 5. Ignoring store appearance; 6. Technology aversion; 7. Supply chain disconnect; 8. Loss of focus; 9. Strategy du jour; 10. Repeating the same mistakes. Squeezed by thrifty and technologically savvy Wal-Mart on one side, and trendy, more fashion forward Target on the other, one wonders if the once-mighty Kmart still has a prayer. Hard to say, but if the chain's immediate history of monumental mismanagement offers any clues, it's just a matter of time before Kmart flat-lines ? barring a miracle. ( The Miami Herald (circ: 327,000), Sept. 29, 2003), "business journalist Marcia Layton Turner offers a remarkable, no-nonsense examination of Kmart's fall." ( The Miami Herald (circ: 327,000), Sept. 29, 2003)
Dewey Edition
21
Dewey Decimal
381/.141/0973
Table Of Content
Acknowledgements. Preface. Discount Retail Timeline. Introduction. Chapter 1. Brand Mismanagement. Chapter 2. Not Knowing Its Customers. Chapter 3. Underestimating Wal-Mart. Chapter 4. Lousy Locations. Chapter 5. Ignoring Store Appearance. Chapter 6. Technology Aversion. Chapter 7. Supply Chain Disconnect. Chapter 8. Loss of Focus. Chapter 9. Strategy du jour . Chapter 10. Repeating the Same Mistakes. Conclusion. Bibliography. Index.
Synopsis
Kmart's Ten Deadly Sins spins an intriguing tale of the missteps of a retail giant who once had the industry in the palm of its hand and foolishly let it all slip away. This engaging book weaves corporate history in with financial analysis and commentary that leaves the reader with a better sense of where Kmart has been and what its potential is for a turnaround. This first in-depth examination of Kmart clearly identifies and discusses the ten missteps and miscalculations Kmart's CEOs have repeatedly made, including resisting investments in technology, brand mismanagement, and haphazard expansion, to name a few., An insightful look at how Kmart's management destroyed the company Kmart's Ten Deadly Sins spins an intriguing tale of the missteps of a retail giant who once had the industry in the palm of its hand and foolishly let it all slip away. This engaging book weaves corporate history in with financial analysis and commentary that leaves the reader with a better sense of where Kmart has been and what its potential is for a turnaround. This first in-depth examination of Kmart clearly identifies and discusses the ten missteps and miscalculations Kmart's CEOs have repeatedly made, including resisting investments in technology, brand mismanagement, and haphazard expansion, to name a few. Author Marcia Layton Turner taps many of her vast contacts within the retail business community to get the inside scoop on what really brought this once mighty retail giant to its knees. Kmart's Ten Deadly Sins is written for readers who find themselves wondering how a company with such bright prospects could end up filing for bankruptcy. Marcia Layton Turner (Rochester, NY) is the bestselling author of The Unofficial Guide to Starting a Small Business and The Complete Idiot's Guide to Starting Your Own Business. With an MBA in corporate strategy and marketing from the University of Michigan, she spent several years with Eastman Kodak in marketing and marketing communications. She is currently a freelance writer/author and ghostwriter for college-level business textbooks. Turner has also written for several top magazines and Web sites., Advance Praise "It's not a pretty story, but it is a well-told story of the decline and fall of Kmart, the discount chain that pioneered the new category that brought us Wal-Mart. Every would-be entrepreneur should read this cautionary tale." Al Ries, Chairman, Ries & Ries "A well-written comparative analysis of why Kmart failed and Wal-Mart continues to thrive. The management lessons found in the book can be widely applied." Eugene H. Fram, J. Warren McClure Research Professor of Marketing, Rochester Institute of Technology, An insightful look at how Kmarts management destroyed the company Kmarts Ten Deadly Sins spins an intriguing tale of the missteps of a retail giant who once had the industry in the palm of its hand and foolishly let it all slip away.
LC Classification Number
HF5429.215.U6T87
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Midwest Library
99,9% positive Bewertungen•24 Tsd. Artikel verkauft
Angemeldet als gewerblicher Verkäufer
Verkäuferbewertungen (8'873)
- 5***i (2769)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufI RECEIVED THE DVD AND IT WAS AS STATED IN THE DESCRIPTION. IT WAS OF HIGH QUALITY, GOOD CONDITION. THEY KEPT THE COST OF SHIPPING DOWN AND MADE SURE THE PACKING WAS ENOUGH TO KEEP THE ITENS SAFE AND SECURE. THE VALUE WAS GREAT. THE APPEARANCE WAS AS GOOD AS IT WAS DISCRIPTION - VERY NICE WOULD KEEP IT FROM GETTING DAMAGED. I WILL SHOP WITH THIS SELLER AGAIN. A+++++++++++
- r***a (657)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufThe Blu-Ray disc arrived in excellent condition as described with great packaging. Shipping was prompt and reliable, ensuring a quick delivery. The artwork and cover design met my expectations, enhancing the overall appeal. The disc was flawless, with no scratches or blemishes, making the purchase feel special. Overall, the value from this seller was outstanding, and I highly recommend them for anyone seeking quality products and dependable service. This purchase truly exceeded my expectations!Ash Is Purest White (Blu-ray, 2018) (Nr. 267125467351)
- 4***4 (987)- Bewertung vom Käufer.Letzter MonatBestätigter KaufGot a good deal on a rare Elvis Presley EP, good service, and fast shipping. The 2 of the record’s corners had creases in them , but the seller gave me a partial refund when I contacted them about it. I highly recommend this seller and would gladly buy from them again if I ever get the chance!