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eBay-Artikelnr.:267291242050
Artikelmerkmale
- Artikelzustand
- ISBN
- 9781591848134
Über dieses Produkt
Product Identifiers
Publisher
Penguin Publishing Group
ISBN-10
159184813X
ISBN-13
9781591848134
eBay Product ID (ePID)
12038367739
Product Key Features
Book Title
Television Is the New Television : the Unexpected Triumph of Old Media in the Digital Age
Number of Pages
224 Pages
Language
English
Publication Year
2015
Topic
Media Studies, Television / General, Digital Media / General, Industries / Media & Communications, Industries / Entertainment, E-Commerce / General (See Also Computers / Electronic Commerce)
Genre
Computers, Performing Arts, Social Science, Business & Economics
Format
Hardcover
Dimensions
Item Height
0.9 in
Item Weight
12.5 Oz
Item Length
8.5 in
Item Width
5.7 in
Additional Product Features
Intended Audience
Trade
LCCN
2015-297080
Reviews
Michael Wolff makes his living tweaking the big shots of the media, advertising, and technology. Sometimes they tweak back... "A mindless jerk who'll be first up against the wall when the revolution comes." -- Wonkette "Possibly the bitchiest media bigfoot writing today." -- The New Republic "He's both needy and amoral enough to just, you know, insult people for attention." -- Gawker "Far less circumspect - and sometimes more vicious - than other journalists." -- The New York Times "Long a media provocateur, Wolff has optimized his barbed bitching for the Internet." -- New York magazine "If the Web doesn't kill journalism, Michael Wolff will." -- Salon If you think that's nasty, wait until Wolff's enemies read Television is the New Television .
Dewey Edition
23
Grade From
Twelfth Grade
Dewey Decimal
384.55
Synopsis
This is a book about what happens when the smartest people in the room decide something is inevitable, and yet it doesn't come to pass. What happens when omens have been misread, tea leaves misinterpreted, gurus embarrassed? Twenty years after the Netscape IPO, ten years after the birth of YouTube, and five years after the first iPad, the Internet has still not destroyed the giants of old media. CBS, News Corp, Disney, Comcast, Time Warner, and their peers are still alive, kicking, and making big bucks. The New York Times still earns far more from print ads than from digital ads. Super Bowl commercials are more valuable than ever. Banner ad space on Yahoo can be bought for a relative pittance. Sure, the darlings of new media - Buzzfeed , HuffPo , Politico, and many more - keep attracting ever more traffic, in some cases truly phenomenal traffic. But as Michael Wolff shows in this fascinating and sure-to-be-controversial book, their buzz and venture financing rounds are based on assumptions that were wrong from the start, and become more wrong with each passing year. The consequences of this folly are far reaching for anyone who cares about good journalism, enjoys bingeing on Netflix, works with advertising, or plans to have a role in the future of the Internet. Wolff set out to write an honest guide to the changing media landscape, based on a clear-eyed evaluation of who really makes money and how. His conclusion- the Web, social media, and various mobile platforms are not the new television. Television is the new television. We all know that Google and Facebook are thriving by selling online ads - but they're aggregators, not content creators. As major brands conclude that banner ads next to text basically don't work, the value of digital traffic to content-driven sites has plummeted, while the value of a television audience continues to rise. Even if millions now watch television on their phones via their Netflix, Hulu, and HBO GO apps, that doesn't change the balance of power. Television by any other name is the game everybody is trying to win - including outlets like The Wall Street Journal that never used to play the game at all. Drawing on his unparalleled sources in corner offices from Rockefeller Center to Beverly Hills, Wolff tells us what's really going on, which emperors have no clothes, and which supposed geniuses are due for a major fall. Whether he riles you or makes you cheer, his book will change how you think about media, technology, and the way we live now. 'The Closer the new media future gets, the further victory appears.' Michael Wolff 'A mindless jerk who'll be first up against the wall when the revolution comes.' Wonkette 'Possibly the bitchiest media bigfoot writing today.' The New Republic 'He's both needy and amoral enough to just, you know, insult people for attention.' Gawker 'Far less circumspect - and sometimes more vicious - than other journalists.' The New York Times 'Long a media provocateur, Wolff has optimized his barbed bitching for the Internet.' New York magazine 'If the Web doesn't kill journalism, Michael Wolff will.' Salon, "The closer the new media future gets, the further victory appears." --Michael Wolff This is a book about what happens when the smartest people in the room decide something is inevitable, and yet it doesn't come to pass. What happens when omens have been misread, tea leaves misinterpreted, gurus embarrassed? Twenty years after the Netscape IPO, ten years after the birth of YouTube, and five years after the first iPad, the Internet has still not destroyed the giants of old media. CBS, News Corp, Disney, Comcast, Time Warner, and their peers are still alive, kicking, and making big bucks. The New York Times still earns far more from print ads than from digital ads. Super Bowl commercials are more valuable than ever. Banner ad space on Yahoo can be bought for a relative pittance. Sure, the darlings of new media-- Buzzfeed , HuffPo , Politico, and many more--keep attracting ever more traffic, in some cases truly phenomenal traffic. But as Michael Wolff shows in this fascinating and sure-to-be-controversial book, their buzz and venture financing rounds are based on assumptions that were wrong from the start, and become more wrong with each passing year. The consequences of this folly are far reaching for anyone who cares about good journalism, enjoys bingeing on Netflix, works with advertising, or plans to have a role in the future of the Internet. Wolff set out to write an honest guide to the changing media landscape, based on a clear-eyed evaluation of who really makes money and how. His conclusion: The Web, social media, and various mobile platforms are not the new television. Television is the new television. We all know that Google and Facebook are thriving by selling online ads--but they're aggregators, not content creators. As major brands conclude that banner ads next to text basically don't work, the value of digital traffic to content-driven sites has plummeted, while the value of a television audience continues to rise. Even if millions now watch television on their phones via their Netflix, Hulu, and HBO GO apps, that doesn't change the balance of power. Television by any other name is the game everybody is trying to win--including outlets like The Wall Street Journal that never used to play the game at all. Drawing on his unparalleled sources in corner offices from Rockefeller Center to Beverly Hills, Wolff tells us what's really going on, which emperors have no clothes, and which supposed geniuses are due for a major fall. Whether he riles you or makes you cheer, his book will change how you think about media, technology, and the way we live now.
LC Classification Number
TK6678.W65 2016
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