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Born to Buy: Ein bahnbrechendes Exposé einer Marketingkultu
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- Sofort-KaufenBorn to Buy: Ein bahnbrechendes Exposé einer Marketingkultur, die Kinder macht
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Standort: Davison, Michigan, USA
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eBay-Artikelnr.:275878255385
Artikelmerkmale
- Artikelzustand
- Neuwertig
- Hinweise des Verkäufers
- “As new trade paperback. Photo is actual copy.”
- Narrative Type
- Nonfiction
- Original Language
- English
- ISBN
- 9780684870564
Über dieses Produkt
Product Identifiers
Publisher
Scribner
ISBN-10
0684870568
ISBN-13
9780684870564
eBay Product ID (ePID)
30538155
Product Key Features
Book Title
Born to Buy : A Groundbreaking Exposé of a Marketing Culture That Makes Children "Believe They Are What They Own. " (USA Today)
Number of Pages
304 Pages
Language
English
Publication Year
2005
Topic
Marketing / General, Children's Studies, Developmental / Child, Public Policy / Social Services & Welfare, Popular Culture, General
Illustrator
Yes
Genre
Philosophy, Political Science, Social Science, Psychology, Business & Economics
Format
Trade Paperback
Dimensions
Item Height
0.9 in
Item Weight
11.4 Oz
Item Length
8.4 in
Item Width
5.5 in
Additional Product Features
Intended Audience
Trade
LCCN
2004-045411
Dewey Edition
22
Reviews
"Born to Buy is so grounded in appalling data about both kids and advertising companies, it has the effect of making even the most TV-and-advertising-wary parents among us realize that we haven't been half vigilant enough."-- Amy Bloom, O, The Oprah Magazine, "Born to Buyis so grounded in appalling data about both kids and advertising companies, it has the effect of making even the most TV-and-advertising-wary parents among us realize that we haven't been half vigilant enough."-- Amy Bloom,O, The Oprah Magazine, "Born to Buy is so grounded in appalling data about both kids and advertising companies, it has the effect of making even the most TV-and-advertising-wary parents among us realize that we haven't been half vigilant enough." -- Amy Bloom, O, The Oprah Magazine
Dewey Decimal
305.23/0973
Table Of Content
Contents Tables and FiguresAuthor's NoteAcknowledgments1 Introduction2 The Changing World of Children's Consumption3 From Tony the Tiger to Slime Time Live: The Content of Commercial Messages4 The Virus Unleashed: Ads Infiltrate Everyday Life5 Captive Audiences: The Commercialization of Public Schools6 Dissecting the Child Consumer: The New Intrusive Research7 Habit Formation: Selling Kids on Junk Food, Drugs, and Violence8 How Consumer Culture Undermines Children's Well-Being9 Empowered or Seduced? The Debate About Advertising and Marketing to Kids10 Decommercializing Childhood: Beyond Big Bird, Bratz Dolls, and the Back Street BoysAfterwordAppendix A: Data AppendixAppendix B: OrganizationsAppendix C: Commercial Alert's Parents' Bill of RightsNotesReferencesIndexReading Group Guide
Synopsis
Now in paperback, with a new Afterword by the author, the groundbreaking book that every parent and teacher must read - offering the first hard research data on the consequences of turning young children into consumers., Marketing targeted at kids is virtually everywhere -- in classrooms and textbooks, on the Internet, even at Girl Scout meetings, slumber parties, and the playground. Product placement and other innovations have introduced more subtle advertising to movies and television. Drawing on her own survey research and unprecedented access to the advertising industry, Juliet B. Schor, New York Times bestselling author of The Overworked American, examines how marketing efforts of vast size, scope, and effectiveness have created "commercialized children." Ads and their messages about sex, drugs, and food affect not just what children want to buy, but who they think they are. In this groundbreaking and crucial book, Schor looks at the consequences of the commercialization of childhood and provides guidelines for parents and teachers. What is at stake is the emotional and social well-being of our children. Like Barbara Ehrenreich's Nickel and Dimed, Mary Pipher's Reviving Ophelia, and Malcolm Gladwell's The Tipping Point, Born to Buy is a major contribution to our understanding of a contemporary trend and its effects on the culture., Marketing targeted at kids is virtually everywhere -- in classrooms and textbooks, on the Internet, even at Girl Scout meetings, slumber parties, and the playground. Product placement and other innovations have introduced more subtle advertising to movies and television. Drawing on her own survey research and unprecedented access to the advertising industry, Juliet B. Schor,New York Timesbestselling author ofThe Overworked American,examines how marketing efforts of vast size, scope, and effectiveness have created "commercialized children." Ads and their messages about sex, drugs, and food affect not just what children want to buy, but who they think they are. In this groundbreaking and crucial book, Schor looks at the consequences of the commercialization of childhood and provides guidelines for parents and teachers. What is at stake is the emotional and social well-being of our children.Like Barbara Ehrenreich'sNickel and Dimed,Mary Pipher'sReviving Ophelia,and Malcolm Gladwell'sThe Tipping Point, Born to Buyis a major contribution to our understanding of a contemporary trend and its effects on the culture., Ads targeted at kids are virtually everywhere - in classrooms and textbooks, on the Internet, even at Girl Scout meetings, slumber parties, and the playground. Product placement and other innovations have introduced more subtle advertising to movies and television. Drawing on her own survey research and unprecedented access to the advertising industry, author Juliet Schor examines how marketing efforts of vast size, scope and effectiveness have created 'commercialized children'. Ads and their messages about sex, drugs and food affect not just what children want to buy, but who they think they are. In this revelatory and crucial book, Schor looks at the consequences of the commercialization of childhood and provides guidelines for parents and teachers. What is at stake is the emotional and social well being of our children. Like Barbara Ehrenreich's NICKEL AND DIMED (Granta), Mary Pipher's REVIVING OPHELIA (Vermillion) and Malcolm Gladwell's THE TIPPING POINT (Abacus), BORN TO BUY is a major contribution to our understanding of a contemporary trend and its effects on the culture., From the bestselling author of The Overworked American , an illuminating and well-researched account on the consequences of turning younger and younger children into consumers. Marketing targeted at kids is virtually everywhere--in classrooms and textbooks, on the Internet, even at Girl Scout meetings, slumber parties, and the playground. Product placement and other innovations have introduced more subtle advertising to movies and television. Drawing on her own survey research and unprecedented access to the advertising industry, Juliet B. Schor, New York Times bestselling author of The Overworked American, examines how marketing efforts of vast size, scope, and effectiveness have created "commercialized children." Ads and their messages about sex, drugs, and food affect not just what children want to buy, but who they think they are. In this groundbreaking and crucial book, Schor looks at the consequences of the commercialization of childhood and provides guidelines for parents and teachers. She argues that the emotional and social well-being of our children is at stake. Like Barbara Ehrenreich's Nickel and Dimed , Mary Pipher's Reviving Ophelia , and Malcolm Gladwell's The Tipping Point , Born to Buy is a major contribution to our understanding of a contemporary trend and its effects on the culture.
LC Classification Number
HF5415.33.U6S355
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Angemeldet als privater VerkäuferDaher finden verbraucherschützende Vorschriften, die sich aus dem EU-Verbraucherrecht ergeben, keine Anwendung. Der eBay-Käuferschutz gilt dennoch für die meisten Käufe.
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Verkäuferbewertungen (2'482)
- e***e (514)- Bewertung vom Käufer.Letzter MonatBestätigter KaufWonderful book ! The front cover was ripped! I notified seller and was refunded immediately!
- 9***e (1568)- Bewertung vom Käufer.Letzter MonatBestätigter Kaufthis is a top notch ebay seller. I would gladly buy from him again.. Thank you very much
- h***h (1666)- Bewertung vom Käufer.Letzter MonatBestätigter KaufExcellent Item! Excellent Service!