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Persuasive Technology: Using Computers to Change What We Think and Do (In - GOOD

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Gut: Buch, das gelesen wurde, sich aber in einem guten Zustand befindet. Der Einband weist nur sehr ...
Brand
Unbranded
Book Title
Persuasive Technology: Using Computers to Change What We Think a
MPN
Does not apply
ISBN
9781558606432

Über dieses Produkt

Product Identifiers

Publisher
Elsevier Science & Technology
ISBN-10
1558606432
ISBN-13
9781558606432
eBay Product ID (ePID)
1719117

Product Key Features

Number of Pages
312 Pages
Publication Name
Persuasive Technology : Using Computers to Change What We Think and Do
Language
English
Subject
Computer Science, Social Aspects / Human-Computer Interaction
Publication Year
2003
Type
Textbook
Author
B. J. Fogg
Subject Area
Computers
Series
Interactive Technologies Ser.
Format
Trade Paperback

Dimensions

Item Weight
3.9 Oz
Item Length
10 in
Item Width
8 in

Additional Product Features

Intended Audience
Scholarly & Professional
LCCN
2002-110617
Dewey Edition
21
Reviews
"The brilliance of Persuasive Technology is the way it analyzes the way we already view computers." Technology & Society Magazine, May 2003, It is rare for books to define a new discipline or fundamentally change how we think about technology and our jobs. This book does all of this. You MUST read this book, whether to grow your business or to teach your children how to overcome manipulation . -- Jakob Nielsen , Principal, Nielsen Norman Group Today's technology is used to change attitudes and behavior. This powerful, yet easy-to-read book addresses the issues critically, with insight, and in depth. B.J. Fogg has created an important new discipline, one that is of vital importance to everyone . -- Donald A. Norman , Northwestern University, Co-founder, The Nielsen Norman Group Any medium has the potential to do great good or harm. Learn how to use design to intervene and make our interaction with technology more humane. A must read for those who are serious about designing the future . -- Clement Mok , Designer and CEO of CMCD
Illustrated
Yes
Dewey Decimal
153.8/52/0285
Table Of Content
Foreword by Philip Zimbardo, Ph.DPrefaceIntroduction: Persuasion in the Digital AgeChapter 1: Overview of Captology Chapter 2: The Functional Triad: Computers in Persuasive RolesChapter 3: Computers as Persuasive ToolsChapter 4: Computers as Persuasive Media: SimulationChapter 5: Computers as Persuasive Social ActorsCbapter 6: Credibility and ComputersChapter 7: Credibility and the World Wide WebChapter 8: Increasing Persuasion Through Mobility and ConnectivityChapter 9: The Ethics of Persuasive TechnologyChapter 10: Captology: Looking ForwardAppendix: Summary of PrinciplesFigure CreditsIndexAbout the Author
Synopsis
Can computers change what you think and do? Can they motivate you to stop smoking, persuade you to buy insurance, or convince you to join the Army? "Yes, they can," says Dr. B.J. Fogg, director of the Persuasive Technology Lab at Stanford University. Fogg has coined the phrase "Captology"(an acronym for computers as persuasive technologies) to capture the domain of research, design, and applications of persuasive computers.In this thought-provoking book, based on nine years of research in captology, Dr. Fogg reveals how Web sites, software applications, and mobile devices can be used to change people's attitudes and behavior. Technology designers, marketers, researchers, consumers--anyone who wants to leverage or simply understand the persuasive power of interactive technology--will appreciate the compelling insights and illuminating examples found inside. Persuasive technology can be controversial--and it should be. Who will wield this power of digital influence? And to what end? Now is the time to survey the issues and explore the principles of persuasive technology, and B.J. Fogg has written this book to be your guide. * Filled with key term definitions in persuasive computing *Provides frameworks for understanding this domain *Describes real examples of persuasive technologies, Can computers change what you think and do? Can they motivate you to stop smoking, persuade you to buy insurance, or convince you to join the Army? "Yes, they can," says Dr. B.J. Fogg, director of the Persuasive Technology Lab at Stanford University. Fogg has coined the phrase "Captology"(an acronym for computers as persuasive technologies) to capture the domain of research, design, and applications of persuasive computers.In this thought-provoking book, based on nine years of research in captology, Dr. Fogg reveals how Web sites, software applications, and mobile devices can be used to change people's attitudes and behavior. Technology designers, marketers, researchers, consumers--anyone who wants to leverage or simply understand the persuasive power of interactive technology--will appreciate the compelling insights and illuminating examples found inside. Persuasive technology can be controversial--and it should be. Who will wield this power of digital influence? And to what end? Now is the time to survey the issues and explore the principles of persuasive technology, and B.J. Fogg has written this book to be your guide.
LC Classification Number
QA76.9.H85

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      Could have been packaged more securely. Item was in 'good' condition when purchased and appears to have been slightly damaged in transit due to the packaging.
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