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William Helburn: Seventh and Madison: Mid
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Standort: Belmont, Massachusetts, USA
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eBay-Artikelnr.:276652570282
Artikelmerkmale
- Artikelzustand
- ISBN
- 9780500517659
Über dieses Produkt
Product Identifiers
Publisher
Thames & Hudson
ISBN-10
0500517657
ISBN-13
9780500517659
eBay Product ID (ePID)
201563574
Product Key Features
Book Title
William Helburn : Seventh and Madison
Number of Pages
224 Pages
Language
English
Publication Year
2014
Topic
Commercial, Individual Photographers / General, Subjects & Themes / Fashion
Illustrator
Yes
Genre
Photography
Format
Hardcover
Dimensions
Item Height
1 in
Item Weight
61.9 Oz
Item Length
12.2 in
Item Width
10.2 in
Additional Product Features
Intended Audience
Trade
LCCN
2014-930925
Reviews
Introduc[es] this key character of a long gone era, in which the United States lived what was probably the most exciting and innovative time in advertising. Helburn [made] images that were outside the box and popped from the pages of the magazines and billboards, bringing new excitement to the ads he was hired to shoot., [Helburn] was an accomplished contemporary of the masters Avedon and Penn, specializing in his own sophisticated take on New York fashion. His particular gift was in presenting his models within a larger urban landscape...His fashion work was playful and vivid. Some of the advertising photography is dated, but the best pictures here recall a time when even the most elegant fashion was somehow earthbound, before the overuse of Photoshop began digitally carving models into alien beings. A series of picture with actress Sharon Tate for Esquire in 1967 and 1968 capture a stylish revolution in primary colors before the era went dark., He shot Tippi Hedren lying on an ironing board on Seventh Avenue, Paul Newman and Joanne Woodward on stools as traffic whizzed by in the middle of Broadway..., Part of what makes 'Seventh and Mad' --which charts the seismic shift from the demure Eisenhower era to the increasingly freewheeling '60s--such fun is discovering what's still in (Coca-Cola, animal prints, eyeliner, lots of eyeliner) and out (smoking, plush thighs). Some of the best pictures, however, aren't ads or fashion shots but celebrity portraits, like Helburn's black-and-white study of Paul Newman and Joanne Woodward in nourish Times Square for a 1960 issue of Town & Country., Anyone interested in the postwar New York advertising circles portrayed in 'Mad Men' will find delight in William Helburn's upcoming book 'Seventh and Madison.' The photographer, whose images appeared in the pages of magazines like Harper's Bazaar and Life, had an obvious sense of humor and adventure., Not only a testament to the man and his talent but helps preserve an important part of fashion and advertising photography. The clothes, the models, the settings recall a time of creativity and fun., A treasure for those who consider themselves fashion-obsessed....Helburn was to photography and fashion what Steve McQueen was to acting and Hollywood., Helburn's photographic gift was to juxtapose high sophistication with a stylized urban setting. One look at Dovima under the El and now you know who took the picture. But he didn't ossify: in the late 1960s and early '70s his work became more natural, direct, and overtly sexual. He moved with the times., With his penchant for shock value, Helburn became a leading photographer for many of New York's top ad agencies in the 1950s and '60s. . . . Robert Lilly and Lois Allen Lilly's 'Seventh and Madison' offers an in-depth look at the photographer's life and work.
Synopsis
William Helburn: Seventh and Madison is the first book to survey the photographic work of William Helburn and gives viewers a delicious taste of the vivid reality that the television series Mad Men seeks to evoke. Most of these images have not been seen since they were first published decades ago. In addition to the photographs, Robert Lilly contributes a biographical account of Helburn's life and work, and former colleagues Jerry Schatzberg, George Lois, Sunny Griffin, and Ali McGraw offer insights into the lusty, creative spirit of William Helburn., Lusciously illustrated and produced, here is the work of one of the major image-makers of the postwar era in fashion and advertising, William Helburn, a quintessential figure of the 'Mad Men' era, was one of the most prolific and dynamic photographers of the New York school that dominated fashion and advertising from the late 1940s to the 1960s. And then he seemed to disappear. This handsome volume brings to light his magnificent career and restores him to the pantheon of postwar photographers. William Helburn was the go-to photographer for many of the top advertising agencies in New York in the 1950s and 1960s. Doyle Dane Bernbach's Helmut Krone considered Helburn a hero for fighting 'the limits and style of the studio and the slowness of Kodachrome', achieving 'a revolution in visual methods'. As Helburnhimself said, 'I always tried to do something different. Shock value was a term that was used. And I meant to shock people as much as I could.' Shock value and an unrelenting hunger for success helped Helburn to a pioneer's share in the revolutionary era of advertising. His work would also appear on the editorial pages and covers of major magazines. For Helburn, working for the top agencies was as good for a photographer as working for Vogue or Harper's Bazaar . However, his advertising work was largely uncredited, and so he remained relatively anonymous except to those in the know at the magazines and agencies. He was the consummate insider. As he said, 'The only way to make more money in photography was to do competitive, conflicting accounts. If you do Cadillac, Chrysler doesn't want you. But I did both. And I did Revlon and Max Factor. But I kept it to myself.' In addition to cars and cosmetics, Helburn shot for Coca-Cola and Canada Dry, clothing lines and airlines, cigars and cigarettes and any number of other products. He worked with the top models of the day, from Dovima and Dorian Leigh, to Jean Patchett and Barbara Mullen to Jean Shrimpton and Lauren Hutton. Away from the camera, Helburn lived the high life: he raced his Ferrari at Sebring, Watkins Glen, Nassau and Havana; he threw annual parties where jazz greats like Count Basie and Art Blakey would perform; he cultivated his reputation as a charming rake and socialized across New York's creative worlds at the Stork Club, P. J. Clarke's, Gino's, Le Cirque and Birdland; and he photographed wave after wave of the world's most beautiful women. William Helburn: Seventh and Madison is the first book to survey the photographic work of William Helburn. Almost all of these images have not been seen since they were first published decades ago. In addition to the photographs, Robert Lilly contributes a biographical account of Helburn's life and work, and former colleagues - photographer Jerry Schatzberg, art director George Lois, and models Sunny Griffin and Ali MacGraw - offer insights into the creative spirit of William Helburn., William Helburn was the go-to photographer for many of the top advertising agencies in New York in the 1950s and 1960s. Shock value and an unrelenting hunger for success helped Helburn to a pioneer's share in the revolutionary era of advertising and his work would also appear on the editorial pages and covers of major magazines. As well as cars and cosmetics, Helburn shot Coca-Cola, Canada Dry, whiskeys, clothing lines, airlines, jewelry, cigars and cigarettes, and any number of other products. He worked with the top models of the day, from Dovima and Dorian Leigh to Jean Patchett and Barbara Mullen to Jean Shrimpton and Lauren Hutton. William Helburn: Seventh and Madison is the first book to survey the photographic work of William Helburn and gives viewers a delicious taste of the vivid reality that the television series Mad Men seeks to evoke. Most of these images have not been seen since they were first published decades ago. In addition to the photographs, Robert Lilly contributes a biographical account of Helburn's life and work, and former colleagues Jerry Schatzberg, George Lois, Sunny Griffin, and Ali McGraw offer insights into the lusty, creative spirit of William Helburn.
LC Classification Number
TR655
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