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Yankee Don't Go Home!: Mexikanische Nation..., Moreno, Julio
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eBay-Artikelnr.:276955803426
Artikelmerkmale
- Artikelzustand
- ISBN
- 0807854786
- EAN
- 9780807854785
- Publication Name
- N/A
- Type
- Paperback
- Release Title
- Yankee Don't Go Home!: Mexican Nationalism, American Business ...
- Artist
- Moreno, Julio
- Brand
- N/A
- Colour
- N/A
Über dieses Produkt
Product Identifiers
Publisher
University of North Carolina Press
ISBN-10
0807854786
ISBN-13
9780807854785
eBay Product ID (ePID)
2730421
Product Key Features
Book Title
Yankee Don't Go Home! : Mexican Nationalism, American Business Culture, and the Shaping of Modern Mexico, 1920-1950
Number of Pages
336 Pages
Language
English
Topic
Latin America / Mexico, Political Economy, General
Publication Year
2003
Illustrator
Yes
Features
New Edition
Genre
Political Science, Business & Economics, History
Book Series
The Luther H. Hodges Jr. and Luther H. Hodges Sr. Series on Business, Entrepreneurship, and Public Policy Ser.
Format
Trade Paperback
Dimensions
Item Height
0.8 in
Item Weight
15.9 Oz
Item Length
9.2 in
Item Width
6.1 in
Additional Product Features
Intended Audience
Trade
LCCN
2003-007366
Dewey Edition
21
Reviews
"An interesting analysis of Mexico's material progress. . . . [The] research is very good and [the] analysis . . . offers important insights. . . . The selective use of rural memories for an urbanizing country is path breaking." — The Americas, "New and refreshing. . . . An excellent example of how a cultural perspective can provide rich insights into business history. . . . Will inspire new research." —Business History Review, "New and refreshing. . . . An excellent example of how a cultural perspective can provide rich insights into business history. . . . Will inspire new research." -- Business History Review, "An interesting analysis of Mexico's material progress. . . . [The] research is very good and [the] analysis . . . offers important insights. . . . The selective use of rural memories for an urbanizing country is path breaking." _ The Americas, "New and refreshing. . . . An excellent example of how a cultural perspective can provide rich insights into business history. . . . Will inspire new research." _ Business History Review, "An interesting analysis of Mexico's material progress. . . . [The] research is very good and [the] analysis . . . offers important insights. . . . The selective use of rural memories for an urbanizing country is path breaking." -- The Americas, "New and refreshing. . . . An excellent example of how a cultural perspective can provide rich insights into business history. . . . Will inspire new research." — Business History Review, "An interesting analysis of Mexico's material progress. . . . [The] research is very good and [the] analysis . . . offers important insights. . . . The selective use of rural memories for an urbanizing country is path breaking." —The Americas
Dewey Decimal
337.72073/09/041
Edition Description
New Edition
Synopsis
In the aftermath of the 1910 Mexican Revolution, Mexican and U.S. political leaders, business executives, and ordinary citizens shaped modern Mexico by making industrial capitalism the key to upward mobility into the middle class, material prosperity, and a new form of democracy ? consumer democracy. Julio Moreno describes how Mexico?s industrial capitalism between 1920 and 1950 shaped the country?s national identity, contributed to Mexico?s emergence as a modern nation-state, and transformed U.S.-Mexican relations. According to Moreno, government programs and incentives were central to legitimizing the postrevolutionary government as well as encouraging commercial growth. Moreover, Mexican nationalism and revolutionary rhetoric gave Mexicans the leverage to set the terms for U.S. businesses and diplomats anxious to court Mexico in the midst of the dual crises of the Great Depression and World War II. Diplomats like Nelson Rockefeller and corporations like Sears Roebuck achieved success by embracing Mexican culture in their marketing and diplomatic pitches, while those who disregarded Mexican traditions were slow to earn profits. Moreno also reveals how the rapid growth of industrial capitalism, urban economic displacement, and unease caused by World War II and its aftermath unleashed feelings of spiritual and moral decay among Mexicans that led to an antimodernist backlash by the end of the 1940s., In the aftermath of the 1910 Mexican Revolution, Mexican and U.S. political leaders, business executives, and ordinary citizens shaped modern Mexico by making industrial capitalism the key to upward mobility into the middle class, material prosperity, and a new form of democracy -- consumer democracy. Julio Moreno describes how Mexico's industrial capitalism between 1920 and 1950 shaped the country's national identity, contributed to Mexico's emergence as a modern nation-state, and transformed U.S.-Mexican relations.According to Moreno, government programs and incentives were central to legitimizing the postrevolutionary government as well as encouraging commercial growth. Moreover, Mexican nationalism and revolutionary rhetoric gave Mexicans the leverage to set the terms for U.S. businesses and diplomats anxious to court Mexico in the midst of the dual crises of the Great Depression and World War II. Diplomats like Nelson Rockefeller and corporations like Sears Roebuck achieved success by embracing Mexican culture in their marketing and diplomatic pitches, while those who disregarded Mexican traditions were slow to earn profits.Moreno also reveals how the rapid growth of industrial capitalism, urban economic displacement, and unease caused by World War II and its aftermath unleashed feelings of spiritual and moral decay among Mexicans that led to an antimodernist backlash by the end of the 1940s., A description of how Mexico's industrial capitalism between 1920 and 1950 shaped the country's national identity, contributed to Mexico's emergence as a modern nation-state, and transformed US-Mexican relations. It shows that government programmes were central to encouraging commercial growth., In the aftermath of the 1910 Mexican Revolution, Mexican and U.S. political leaders, business executives, and ordinary citizens shaped modern Mexico by making industrial capitalism the key to upward mobility into the middle class, material prosperity, and a new form of democracy--consumer democracy. Julio Moreno describes how Mexico's industrial capitalism between 1920 and 1950 shaped the country's national identity, contributed to Mexico's emergence as a modern nation-state, and transformed U.S.-Mexican relations.According to Moreno, government programs and incentives were central to legitimizing the postrevolutionary government as well as encouraging commercial growth. Moreover, Mexican nationalism and revolutionary rhetoric gave Mexicans the leverage to set the terms for U.S. businesses and diplomats anxious to court Mexico in the midst of the dual crises of the Great Depression and World War II. Diplomats like Nelson Rockefeller and corporations like Sears Roebuck achieved success by embracing Mexican culture in their marketing and diplomatic pitches, while those who disregarded Mexican traditions were slow to earn profits. Moreno also reveals how the rapid growth of industrial capitalism, urban economic displacement, and unease caused by World War II and its aftermath unleashed feelings of spiritual and moral decay among Mexicans that led to an antimodernist backlash by the end of the 1940s.
LC Classification Number
HD3616.M42M67 2003
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worldofbooksinc
97,7% positive Bewertungen•1.2 Mio. Artikel verkauft
Angemeldet als gewerblicher Verkäufer
Verkäuferbewertungen (270'092)
- m***m (864)- Bewertung vom Käufer.Letzter MonatBestätigter KaufBook was in excellent condition, shipping fair and fast
- p***n (3682)- Bewertung vom Käufer.Letzter MonatBestätigter KaufOUTSTANDING TRANSACTION, can t ask for more!! Thanks VERY, VERY much!!!
- p***n (3682)- Bewertung vom Käufer.Letzter MonatBestätigter KaufOUTSTANDING TRANSACTION, can t ask for more!! Thanks VERY, VERY much!!!