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Book Title
East-Commerce: China E-Commerce and the Internet of Things
ISBN
1119230888
EAN
9781119230885
Release Title
East-Commerce: China E-Commerce and the Internet of Things
Artist
Gervasi, Marco
Brand
N/A
Colour
N/A

Über dieses Produkt

Product Identifiers

Publisher
Wiley & Sons, Incorporated, John
ISBN-10
1119230888
ISBN-13
9781119230885
eBay Product ID (ePID)
219241249

Product Key Features

Number of Pages
168 Pages
Language
English
Publication Name
East-Commerce : China E-Commerce and the Internet of Things
Publication Year
2016
Subject
Finance / General, E-Commerce / General (See Also Computers / Electronic Commerce), Information Technology, Investments & Securities / General
Type
Textbook
Subject Area
Computers, Business & Economics
Author
Marco Gervasi
Format
Hardcover

Dimensions

Item Height
0.7 in
Item Weight
13.6 Oz
Item Length
9.3 in
Item Width
6.2 in

Additional Product Features

Intended Audience
Scholarly & Professional
LCCN
2015-047726
Dewey Edition
23
Illustrated
Yes
Dewey Decimal
381.1420951
Table Of Content
Foreword vii Preface ix Acknowledgments xiii About the Author xvii The East-Commerce Video Course xix Illustration Credit xx Chapter 1 The Great (Technological) Leap Forward 1 Chapter 2 A Perfect Blend 15 Chapter 3 A New Breed of Companies 29 Chapter 4 Transformed Lives 51 Chapter 5 A Super-Connected World 67 Chapter 6 It Is All About Social 83 Chapter 7 Moving East (and West) 99 Chapter 8 The Connected Brand 115 Chapter 9 What Happens Next? 129 Endnotes 137 Index 145
Synopsis
A NEW E-COMMERCE MODEL IS COMING FROM THE EAST IT IS MORE ADVANCED AND IT IS SPREADING WORLDWIDE China is now the biggest e-commerce market, hardware producer and soon Internet of Things player in the world. Written by a world-recognized expert, this eye-opening treatment allows readers a rare glimpse into how China will shape the global online world in the next decade. Featuring hundreds of interviews, with influential companies and investors such as Alibaba, Baidu, Tencent, Xiaomi, Yihaodian, Cogobuy, Rocket Internet, Didi-Kuaidi Taxi, Snapdeal, Tokopedia, DST Global, Credit Suisse, UBS, Qiming Ventures and many more, this groundbreaking guide provides exceptional firsthand accounts of the key considerations to making lucrative investments in this powerful sector. East-Commerce enables you to: Understand how Chinas e-commerce explosion began and where it is heading See where China is shaping investments and innovation all over the globe Examine why Chinas model is better suited for developing economies Go in-depth into how and where others are finding opportunity and success The new business models coming out of China offer a variety of new growth opportunities for international companies. Understanding how Chinas online market operates gives you the edge when building a global strategy. " East-Commerce is an insightful and entertaining guide to the e-commerce boom in Asias emerging markets. Filled with interviews and anecdotes from leading entrepreneurs and businesses, Marco Gervasi has written the most comprehensive book on the topic Ive seen." PORTER ERISMAN, former VP, Alibaba; author, Alibabas World "Digital disruption is taking place with incredible speed and intensity in China and with it, tremendous innovation and entrepreneurship. Marco Gervasi has chronicled this development with first-hand knowledge and experience in this book. I recommend it to those who care about what is truly changing China and therefore, the world." EDWARD TSE, author, Chinas Disruptors "As China now becomes the worlds largest e-commerce market, this book provides a timely and insightful analysis for investors looking for opportunities in China." AMY LO, Group Managing Director and Chief Executive, UBS Hong Kong, A New E-Commerce Model is Coming from the East it is More Advanced and it is Spreading Worldwide China is now the biggest e-commerce market, hardware producer and soon Internet of Things player in the world., A New E-Commerce Model is Coming from the East -- it is More Advanced and it is Spreading Worldwide China is now the biggest e-commerce market, hardware producer and soon Internet of Things player in the world. Written by a world-recognized expert, this eye-opening treatment allows readers a rare glimpse into how China will shape the global online world for the next decade. Featuring hundreds of interviews, with influential companies and investors such as Alibaba, Baidu, Tencent, Xiaomi, Yihaodian, Cogobuy, Rocket Internet, Didi-Kuaidi Taxi, Snapdeal, Tokopedia, DST Global, Credit Suisse, UBS, Qiming Ventures and many more, this ground-breaking guide provides exceptional firsthand accounts of the key considerations to making lucrative investments in this powerful sector. East-Commerce enables you to: Understand how China's e-commerce explosion began and where it is heading See where China is shaping investments and innovation all over the globe Examine why China's model is better suited for developing economies Go in-depth into how and where others are finding opportunity and success The new business models coming out of China offer a variety of new growth opportunities to international companies. Understanding how China's online market operates gives you the edge when building a global strategy. Praise for East-Commerce "I have never read such a penetrating exploration of China's e-commerce scene. Not only does it cover the unique characteristics of China's e-commerce landscape but it also delves into the cultural motivators of the Chinese people who are uniquely passionate about online shopping." -- TOM DOCTOROFF, CEO, J Walter Thomson Asia, author of Billions and What Chinese Want "As China now becomes the world's largest e-commerce market, this book provides a timely and insightful analysis for investors looking for opportunities in China." -- AMY LO, Group Managing Director and Chief Executive, UBS Hong Kong "East-Commerce is an insightful and entertaining guide to the e-commerce boom in Asia's emerging markets. Filled with interviews and anecdotes from leading entrepreneurs and businesses, Marco Gervasi has written the most comprehensive book on the topic I've seen." -- PORTER ERISMAN, former VP, Alibaba; author, Alibaba's World "Inquisitive and well-articulated, East-Commerce describes in a unique way how China is leapfrogging the West in many key online sectors " a must read." -- JOHN LINDFORS, Managing Partner and Director, DST Investment Management, former Partner Goldman Sachs "East Commerce provides incredible insight into the technological and cultural changes going on in China. It is especially valuable for multinational companies doing business in China to re-frame their thinking and marketing approach and to build loyalty in this massive market." -- CHANDOS QUILL, VP Global Data Solutions, Merkle Inc. "East-Commerce gives an insider's perspective on what it's like to operate in the biggest e-commerce market in the world " each one of my team members has this book on their desk." -- BRUNO FELTRACCO, VP and Managing Director, The North Face Asia Pacific "Marco Gervasi delivers crucial insight into the global implications associated with the increasing relevance and reach of the 'East-Commerce' model." -- MICHAEL INJAYCHOCK, Sr. Director, Touchpoint Optimization, Eli Lilly and Company "East-Commerce reads more like a novel than a text book as it details the evolution of the Chinese ecommerce marketplace and offers great insight into how to successfully navigate the complicated landscape." -- RICHARD RUSSELL, Director Media Strategy, Deckers Outdoor Corporation <
LC Classification Number
HF5548.32.G478 2016

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