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MicroFranchising: Wohlstand schaffen am Boden der Pyramide - wie neu

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Artikelzustand
Neuwertig: Buch, das wie neu aussieht, aber bereits gelesen wurde. Der Einband weist keine ...
Brand
Unbranded
MPN
Does not apply
ISBN
9781848440531

Über dieses Produkt

Product Identifiers

Publisher
Elgar Publishing, Incorporated, Edward
ISBN-10
1848440537
ISBN-13
9781848440531
eBay Product ID (ePID)
102905385

Product Key Features

Number of Pages
272 Pages
Publication Name
Microfranchising : Creating Wealth at the Bottom of the Pyramid
Language
English
Publication Year
2008
Subject
Poverty & Homelessness, Development / Economic Development, Small Business, Franchises
Type
Textbook
Author
Stephen W. Gibson
Subject Area
Social Science, Business & Economics
Format
Trade Paperback

Dimensions

Item Height
0.8 in
Item Weight
14.6 Oz
Item Length
9.1 in
Item Width
6.6 in

Additional Product Features

Intended Audience
Scholarly & Professional
LCCN
2006-028683
Dewey Edition
22
Reviews
'Microfranchising offers a thorough-going and impartial analysis of microfranchising, covering both practice and theory. . . The tome's well documented chapters provide an objective overview of the various aspects of microfranchising and outline its main characteristics. . . This book should be read by all those involved in, or concerned by, the fight against poverty who are looking for a complete overview of microfranchising. The various actors of the entrepreneurial world will also find much in the volume of interest to them. . . Academics will find well documented sources, complete with operational examples, which will help them to present "action" projects to their students. Microfranchising and, more generally, micro-entrepreneurship, represent a vast field of research that will be of great interest to scholars working in the field of entrepreneurship. Fairbourne, Gibson and Dyer's book not only offers a valuable introduction to "micro-entrepreneurship", but demonstrates the human side of entrepreneurship as a whole.'
Dewey Decimal
381.13
Table Of Content
Contents:Foreword 1. Why Microfranchising is Needed Now: Introduction and Book OverviewJason S. FairbournePART I: MICROFRANCHISING THEORY2. Microfranchising: The Next Step on the Development LadderStephen W. Gibson3. The Informal Economy and MicrofranchisingMichael Henriques and Matthias Herr4. Current International Development Tools to Combat PovertyWarner Woodworth5. Opportunities for Partnership: How Microfinance and Microfranchising Complement Each OtherJohn Hatch6. Microfranchising and the Base of the PyramidMolly Hoyt and Eliot Jamison PART II: MICROFRANCHISING IN PRACTICE7. Microfranchise Business ModelsKirk Magleby8. Honey Care AfricaFarouk Jiwa9. Franchising Health Care for Kenya: The HealthStore Foundation ModelMichelle Fertig and Herc Tzaras10. Vodacom Community Services: Rural Telephone Access for South AfricaLisa Jones Christensen, Jennifer (Reck) Van Kirk and Brad Wood11. Scojo FoundationJordan Kassalow, Graham Macmillan and Neil Blumenthal12. Microfranchise FundingNaoko Felder-KuzuPART III: CONCLUSION13. The Future of Microfranchising: Opportunities and ChallengesW. Gibb Dyer, Jr.Index
Synopsis
This unique book provides an overview of the need to alleviate poverty and what methods have been used in the past to do so (e.g. microcredit). It then introduces the concept of the microfranchise and discusses how this business model can be used in poverty alleviation. Different models of microfranchising are reviewed and specific case studies highlighted to show how it has worked in different parts of the world. The book concludes with a discussion of the advantages as well as the potential problems and pitfalls that accompany microfranchising., Poverty remains one of the most intractable problems in the developing world. Microfranchising offers great promise in alleviating poverty by aiding in the foundation of locally owned businesses. Microfranchising is defined as small businesses whose start-up costs are minimal and whose concepts and operations are easily replicated. It involves the systematizing of microenterprises to create and replicate turnkey businesses for the poor. With the awarding of the 2006 Nobel Peace Prize, attention has increased on this remarkable concept. This unique book provides an overview of the need to alleviate poverty and what methods have been used in the past to do so (e.g. microcredit). It then introduces the concept of the microfranchise and discusses how this business model can be used in poverty alleviation. Different models of microfranchising are reviewed and specific case studies highlighted to show how it has worked in different parts of the world. The book concludes with a discussion of the advantages as well as the potential problems and pitfalls that accompany microfranchising. This book is a must read for business scholars and economists, practitioners and lenders, members of NGOs dedicated to poverty alleviation and anyone else who is interested in learning about an innovative, business focused tool to alleviate poverty., Contents: Part I: Microfranchise Theory Part II: Microfranchising in Practice Part III: Conclusion IndexContributors: N. Blumenthal, L.J. Christensen, W.G. Dyer, Jr., J.S. Fairbourne, N. Felder-Kuzu, M. Fertig, S.W. Gibson, J. Hatch, M. Henriques, M. Herr, M. Hoyt, E. Jamison, F. Jiwa, J. Kassalow, G. Macmillan, K. Magleby, H. Tzaras, J. Van Kirk, B. Wood, W. Woodworth
LC Classification Number
HF5429.23.M53 2008

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