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Getting Started with Conjoint Analysis: Strategies for Product Design
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Standort: Orfordville, Wisconsin, USA
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eBay-Artikelnr.:277526027414
Artikelmerkmale
- Artikelzustand
- Brand
- Unbranded
- Book Title
- Getting Started with Conjoint Analysis: Strategies for Product D
- MPN
- Does not apply
- ISBN
- 9780972729741
Über dieses Produkt
Product Identifiers
Publisher
Research Publishers LLC
ISBN-10
0972729747
ISBN-13
9780972729741
eBay Product ID (ePID)
57067074
Product Key Features
Number of Pages
179 Pages
Language
English
Publication Name
Getting Started with Conjoint Analysis : Strategies for Product Design and Pricing Research
Publication Year
2005
Subject
Marketing / General, Decision-Making & Problem Solving, Industrial Design / General
Type
Textbook
Subject Area
Technology & Engineering, Education, Business & Economics
Format
Trade Paperback
Dimensions
Item Length
9.2 in
Item Width
6 in
Additional Product Features
Intended Audience
Scholarly & Professional
Synopsis
Ask people what they want, and they say, "the best of everything." Ask them what they would like to spend, and they say, "as little as possible." Assessing consumer preferences and willingness to pay through direct rating scales, with separate questions about product features and prices, often fails to capture trade-offs that underlie consumer choice. Conjoint analysis goes beyond simple surveys, providing a more realistic approach to understanding consumer attitudes, opinions, and behavior. Introduced as a fundamental measurement method more than forty years ago, conjoint analysis presents combinations of features and attributes in product profiles and asks people to rank or rate those profiles or to make choices among product profiles. Do you have questions about the design of a new product? Want to assess the importance of product attributes? Do you need to predict consumer choice acoss a range of existing or potential products? Conjoint analysis may be the answer. Include brand names and prices in the description of product profiles, and you can use conjoint analysis to assess brand equity. Product naming and pricing studies are often conjoint studies.
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Verkäuferbewertungen (4'599)
- 4***i (6)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufFantastic purchase! Both The Sims and The Sims: Bustin’ Out for PS2 arrived quickly, well-packaged, and in even better condition than described. Discs were clean, cases intact, and everything worked perfectly when tested. Nostalgia hit instantly—gameplay runs smooth with no issues at all. Seller was professional and reliable. Highly recommend both the games and this seller to anyone looking to relive the PS2 era! Great packaging , sold as described, and one heck of a value.
- n***a (52)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufWonderful seller, I bought this along with a computer to play this on (bought separately), and the computer didn’t work out. Great interaction, very sympathetic and very responsive, highly recommend and a model seller for eBay. Package came in great shape and very fast also, answered promptly to my questions and even gave suggestions to help with the computer. I recommend to anyone and wish all eBay sellers were like this.“Where in the World is Carmen Sandiego?” IBM/Tandy PC DOS 512K, 3.5” Disk (Nr. 277233755701)
- t***b (1549)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufSeller negotiated with me to give me a great deal! Excellent communication! Fair shipping charge. Item delivered with care and excellent packaging. Item in new condition. 5 STAR SELLER ⭐🌟⭐🌟⭐ I would continue to do business with this seller. This is what the eBay community is entirely about 🤝👍🏼👌🏽🤜🏽🤛🏽🙌🏽🙏🏽✌🏽💰💸💵💳🪙spend money, make money, save money LFG! 💯🤑