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Catering Management by Nancy Loman Scanlon: New
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- Sofort-KaufenCatering Management by Nancy Loman Scanlon: New
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Standort: Sparks, Nevada, USA
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eBay-Artikelnr.:282828953059
Artikelmerkmale
- Artikelzustand
- Book Title
- Catering Management
- Publication Date
- 2012-12-17
- Edition Number
- 4
- Pages
- 272
- ISBN
- 9781118091494
Über dieses Produkt
Product Identifiers
Publisher
Wiley & Sons, Incorporated, John
ISBN-10
1118091493
ISBN-13
9781118091494
eBay Product ID (ePID)
114244033
Product Key Features
Number of Pages
272 Pages
Publication Name
Catering Management
Language
English
Publication Year
2012
Subject
Industries / Hospitality, Travel & Tourism, Industries / Food Industry
Type
Textbook
Subject Area
Business & Economics
Format
Hardcover
Dimensions
Item Height
0.9 in
Item Weight
30.3 Oz
Item Length
11.2 in
Item Width
8.8 in
Additional Product Features
Edition Number
4
Intended Audience
College Audience
LCCN
2012-001293
Dewey Edition
22
Illustrated
Yes
Dewey Decimal
642/.4
Table Of Content
Preface vii Acknowledgments ix Chapter One Historical Banqueting 1 Chapter Two Styles of Catering Operations 25 Chapter Three Catering Business Development 51 Chapter Four Catering Sales and Marketing and Digital Support 65 Chapter Five Catering-Menu Program 101 Chapter Six Food-and-Beverage Operational Controls 121 Chapter Seven Catering-Menu Pricing and Controls 139 Chapter Eight Catering-Menu Design 161 Chapter Nine Catering Beverage Management 191 Chapter Ten Quality-Service and Standards Training 205 Chapter Eleven Managing Catering Equipment 221 Glossary 239 Endnotes 247 Bibliography 249 Index 251
Synopsis
An essential, comprehensive, and up-to-date guide for catering professionals Catering Management covers all aspects of the catering business, from sales, marketing, and pricing to food and beverage service, menu planning, equipment, staff training, and more., An essential, comprehensive, and up-to-date guide for catering professionals Catering Management covers all aspects of the catering business, from sales, marketing, and pricing to food and beverage service, menu planning, equipment, staff training, and more. This new edition is completely revised with information on sustainable and green catering practices, digital menu and proposal design, new catering industry software, and the expansion of the event market. State-of-the-art marketing strategies, including social networking, web promotion, and on-demand proposal development are also covered in detail. Completely updated with the latest industry practices and guidelines Covers every aspect of catering, from business management basics to food service and menu design Written by an expert with more than 35 years of experience in the business Whether you're starting a catering business or just trying to catch up with the competition, Catering Management, 4th Edition is the comprehensive reference that tells you everything you need to know., An essential, up-to-date guide for catering students and professionals, Catering Management , Fourth Edition , covers all aspects of the business, (operations, sales and marketing to food and beverage service, menu planning and design, pricing, equipment, staff training, and more). The new edition is completely revised with information on sustainable and green catering practices, digital menu and proposal design, new catering industry software, and the expansion of the event market. State-of-the art marketing strategies, including social networking, web promotion, and on-demand proposal development, are also covered., The comprehensive, fully up-to-date guide to managing your catering business Successful catering involves much more than just creating a great meal. Running your catering business properly also requires robust skills in marketing, cost control and budgeting, and day-to-day business management. Catering Management, Fourth Edition gives working professionals and aspiring caterers the detailed advice and crucial business skills needed for successful on- and off-premise catering. The book covers all the fundamentals, including styles of catering operations, menu design and pricing, food and beverage service, managing staff and equipment, and much more. Updated to reflect the very latest in a growing field, this new edition covers current trends in sustainable practices, digital menu and proposal design, new software and equipment, social networking, online promotions, and on-demand proposal development. With essential management techniques that will keep current practitioners on the cutting edge and expert advice to help kick-start aspiring caterers careers, Catering Management is an ideal all-purpose guide to the industry.
LC Classification Number
TX921.S34 2012
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- e***u (283)- Bewertung vom Käufer.Letzter MonatBestätigter KaufThe listing was for a hardcover version of this book; however, I received a paperback. The Seller replied quickly to my question about this issue and issued a full refund - and let me keep the book. So, a diligent Seller for sure - and well packaged and reasonable timing on shipping. Thank you for the refund, and as you suggested, I'll likely donate this volume and seek the hardcover.
- e***n (392)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufGreat transaction, exactly as described, packed well, and promptly shipped on August 6th. Unfortunately the U.S. Postal Service took 23 calendar days to deliver the book. It was shipped from Pennsylvania, to Atlanta, past Alabama to Texas, enjoyed several days in Texas, then to Minneapolis, Jacksonville, Florida, back to Atlanta, finally to Birmingham, and Huntsville. The seller was very responsive and I decided it was interesting to see if/how the book would arrive. Thanks, JoeDrumsville!: The Evolution of the New Orleans Beat by Robert Cataliotti: Used (Nr. 405155037686)
- a***a (419)- Bewertung vom Käufer.Letzter MonatBestätigter KaufThis 2DVD set is in perfect condition. Cover art and case like new. Both DVDs played with no flaws. Description was listed as “Good”; I would describe it as “Very Good”, basically Like New. Delivery was super fast and packaging was excellent. The DVD case was wrapped well, then put in a cardboard envelope that was sturdy and hard to open (this is NOT a negative!). I have purchased from this company a few times and have always been very satisfied. Prices are great.
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AlibrisBooks
99,1% positive Bewertungen•2.0 Mio. Artikel verkauft
Angemeldet als gewerblicher Verkäufer
Verkäuferbewertungen (546'955)
- e***u (283)- Bewertung vom Käufer.Letzter MonatBestätigter KaufThe listing was for a hardcover version of this book; however, I received a paperback. The Seller replied quickly to my question about this issue and issued a full refund - and let me keep the book. So, a diligent Seller for sure - and well packaged and reasonable timing on shipping. Thank you for the refund, and as you suggested, I'll likely donate this volume and seek the hardcover.
- e***n (392)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufGreat transaction, exactly as described, packed well, and promptly shipped on August 6th. Unfortunately the U.S. Postal Service took 23 calendar days to deliver the book. It was shipped from Pennsylvania, to Atlanta, past Alabama to Texas, enjoyed several days in Texas, then to Minneapolis, Jacksonville, Florida, back to Atlanta, finally to Birmingham, and Huntsville. The seller was very responsive and I decided it was interesting to see if/how the book would arrive. Thanks, JoeDrumsville!: The Evolution of the New Orleans Beat by Robert Cataliotti: Used (Nr. 405155037686)
- a***a (419)- Bewertung vom Käufer.Letzter MonatBestätigter KaufThis 2DVD set is in perfect condition. Cover art and case like new. Both DVDs played with no flaws. Description was listed as “Good”; I would describe it as “Very Good”, basically Like New. Delivery was super fast and packaging was excellent. The DVD case was wrapped well, then put in a cardboard envelope that was sturdy and hard to open (this is NOT a negative!). I have purchased from this company a few times and have always been very satisfied. Prices are great.