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Innovation gewinnen: Das A-to-F-Modell von Philip Kotler: Neu
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Artikelmerkmale
- Artikelzustand
- Book Title
- Winning At Innovation: The A-to-F Model
- Publication Date
- 2011-10-21
- ISBN
- 9780230343436
- Subject Area
- Technology & Engineering, Business & Economics
- Publication Name
- Winning at Innovation : the A-To-F Model
- Item Length
- 9.6 in
- Publisher
- Palgrave Macmillan The Limited
- Subject
- Leadership, General, Management, Strategic Planning, Organizational Development
- Publication Year
- 2011
- Type
- Textbook
- Format
- Hardcover
- Language
- English
- Item Height
- 0.9 in
- Item Width
- 6.3 in
- Item Weight
- 20.5 Oz
- Number of Pages
- Xx, 272 Pages
Über dieses Produkt
Product Information
Innovate or Die! Companies that cannot innovate and develop new products, strategies and technologies to keep ahead in today's fastpaced market will not succeed. Winning at Innovation presents a groundbreaking new model for successful marketing advancement from two world-leading experts in marketing and innovation, Fernando Trías de Bes and Philip Kotler. Innovation is a responsibility normally assigned to R&D departments but this is not enough. Companies need a systematic framework so innovation can occur at any level of the organization. The A-F Model is a step-by-step process for developing a successful culture of innovation, bringing together the different individuals and groups across the organization for ideas to be created, developed and implemented. Offering flexibility, the model allows a back and forth flow of ideas and creativity to adapt to changing circumstances. Using this model, companies can learn how to make their innovation processes more effective, more sustainable, and more successful. Innovation must be a priority for organizations who want to be ready to grow and develop in post-recession economies. Trías de Bes and Kotler present a unique model for innovation for all companies that want to succeed in the global field.
Product Identifiers
Publisher
Palgrave Macmillan The Limited
ISBN-10
0230343430
ISBN-13
9780230343436
eBay Product ID (ePID)
109244407
Product Key Features
Publication Name
Winning at Innovation : the A-To-F Model
Format
Hardcover
Language
English
Subject
Leadership, General, Management, Strategic Planning, Organizational Development
Publication Year
2011
Type
Textbook
Subject Area
Technology & Engineering, Business & Economics
Number of Pages
Xx, 272 Pages
Dimensions
Item Length
9.6 in
Item Height
0.9 in
Item Width
6.3 in
Item Weight
20.5 Oz
Additional Product Features
Intended Audience
Scholarly & Professional
Number of Volumes
1 Vol.
Lc Classification Number
Hd28-70
Reviews
"This is a superb book that captures the way to set the stage and create a positive climate for product innovation in the corporation. The description of the six roles that must be played by a multi-functional innovation team is a major contribution." - Robert G. Cooper, Professor Emeritus, McMaster University, Canada, and President, Product Development Institute Inc. "The Total Innovation System is a valuable framework that gathers and connects all aspects to be considered in an innovation system. It is a good compendium of concepts, disciplines, techniques and innovation processes to be considered in an innovation ecosystem. I cannot think of any other book which makes so complete a review as this one makes." - Cesc Bordas, Vice President of Marketing and Innovation, PepsiCo Europe "This is a great handbook on innovation, elaborated by two of the most brilliant academic authors in the field of marketing and innovation throughout the world. It will be helpful to people with all levels of experience in innovation. It is a book which obliges one to review 'unquestionable truths' and a very useful framework in order to manage innovation, now that innovating is at the heart of business strategy." - Carlos Losada, ESADE Business School, 'This is a superb book that captures the way to set the stage and create a positive climate for product innovation in the corporation. The description of the six roles that must be played by a multi-functional innovation team is a major contribution.' Robert G. Cooper, Professor Emeritus, McMaster University, Canada, and President, Product Development Institute Inc. 'The Total Innovation System is a valuable framework that gathers and connects all aspects to be considered in an innovation system. It is a good compendium of concepts, disciplines, techniques and innovation processes to be considered in an innovation ecosystem. I cannot think of any other book which makes so complete a review as this one makes.' Cesc Bordas, Vice President of Marketing and Innovation, PepsiCo Europe 'This is a great handbook on innovation, elaborated by two of the most brilliant academic authors in the field of marketing and innovation throughout the world. It will be helpful to people with all levels of experience in innovation. It is a book which obliges one to review 'unquestionable truths' and a very useful framework in order to manage innovation, now that innovating is at the heart of business strategy.' Carlos Losada, ESADE Business School, "Extremely valuable and very thorough in its approach to innovation." -Ray Davis, Management Consultant and CMI Judge "The book provides great clarity with regard to innovation: outstanding." -Judy Craske, Senior Manager at Wylfa Power Station and CMI Judge "This is a superb book that captures the way to set the stage and create a positive climate for product innovation in the corporation. The description of the six roles that must be played by a multi-functional innovation team is a major contribution." -Robert G. Cooper, Professor Emeritus, McMaster University, Canada, and President, Product Development Institute Inc. "The Total Innovation System is a valuable framework that gathers and connects all aspects to be considered in an innovation system. It is a good compendium of concepts, disciplines, techniques and innovation processes to be considered in an innovation ecosystem. I cannot think of any other book which makes so complete a review as this one makes." -Cesc Bordas, Vice President of Marketing and Innovation, PepsiCo Europe "This is a great handbook on innovation, elaborated by two of the most brilliant academic authors in the field of marketing and innovation throughout the world. It will be helpful to people with all levels of experience in innovation. It is a book which obliges one to review 'unquestionable truths' and a very useful framework in order to manage innovation, now that innovating is at the heart of business strategy." -Carlos Losada, ESADE Business School, Winner of the Chartered Management Institute Management Book of the Year - Innovation and Entrepreneurship "Extremely valuable and very thorough in its approach to innovation." - Ray Davis, Management Consultant and CMI Judge "The book provides great clarity with regard to innovation: outstanding." - Judy Craske, Senior Manager at Wylfa Power Station and CMI Judge "This is a superb book that captures the way to set the stage and create a positive climate for product innovation in the corporation. The description of the six roles that must be played by a multi-functional innovation team is a major contribution." - Robert G. Cooper, Professor Emeritus, McMaster University, Canada, and President, Product Development Institute Inc. "The Total Innovation System is a valuable framework that gathers and connects all aspects to be considered in an innovation system. It is a good compendium of concepts, disciplines, techniques and innovation processes to be considered in an innovation ecosystem. I cannot think of any other book which makes so complete a review as this one makes." - Cesc Bordas, Vice President of Marketing and Innovation, PepsiCo Europe "This is a great handbook on innovation, elaborated by two of the most brilliant academic authors in the field of marketing and innovation throughout the world. It will be helpful to people with all levels of experience in innovation. It is a book which obliges one to review 'unquestionable truths' and a very useful framework in order to manage innovation, now that innovating is at the heart of business strategy." - Carlos Losada, ESADE Business School, Winner of the Chartered Management Institute Management Book of the Year - Innovation and Entrepreneurship "This is a superb book that captures the way to set the stage and create a positive climate for product innovation in the corporation. The description of the six roles that must be played by a multi-functional innovation team is a major contribution." - Robert G. Cooper, Professor Emeritus, McMaster University, Canada, and President, Product Development Institute Inc. "The Total Innovation System is a valuable framework that gathers and connects all aspects to be considered in an innovation system. It is a good compendium of concepts, disciplines, techniques and innovation processes to be considered in an innovation ecosystem. I cannot think of any other book which makes so complete a review as this one makes." - Cesc Bordas, Vice President of Marketing and Innovation, PepsiCo Europe "This is a great handbook on innovation, elaborated by two of the most brilliant academic authors in the field of marketing and innovation throughout the world. It will be helpful to people with all levels of experience in innovation. It is a book which obliges one to review 'unquestionable truths' and a very useful framework in order to manage innovation, now that innovating is at the heart of business strategy." - Carlos Losada, ESADE Business School
Table of Content
Introduction Entrepreneurial Barriers To Innovation PART I Overall Picture Of The A-To-F Model Activators Browsers Creators Developers Executors Facilitators The Advantages Of Designing Innovation Processes With The A-To-F Model Annex I - Examples Of Processes Design Using The A-To-F Model Annex II - Detail Of Collaboration Tasks And Examples PART II Planning Innovation Metrics How To Foster a Creative Culture Incentive And Rewards
Copyright Date
2015
Dewey Decimal
658.514
Dewey Edition
22
Illustrated
Yes
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