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WINNING ACROSS GLOBAL MARKETS - How Nokia Creates Strategic Advantage 2010
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Artikelzustand:
“Pre-Owned - Like a New Book”
- Sofort-KaufenWINNING ACROSS GLOBAL MARKETS - How Nokia Creates Strategic Advantage 2010
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Standort: Wichita, Kansas, USA
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eBay-Artikelnr.:283927220205
Artikelmerkmale
- Artikelzustand
- Neuwertig
- Hinweise des Verkäufers
- “Pre-Owned - Like a New Book”
- Subjects
- Business, Economics & Industry
- Subject
- Business & Economics
- Special Attributes
- 1st Edition, Dust Jacket, Hardcover
- ISBN
- 9780470339664
Über dieses Produkt
Product Identifiers
Publisher
Wiley & Sons, Incorporated, John
ISBN-10
0470339667
ISBN-13
9780470339664
eBay Product ID (ePID)
79598395
Product Key Features
Book Title
Winning Across Global Markets : How Nokia Creates Strategic Advantage in a Fast-Changing World
Number of Pages
304 Pages
Language
English
Publication Year
2010
Topic
Leadership, Industries / General, Industries / Media & Communications
Illustrator
Yes
Genre
Business & Economics
Format
Hardcover
Dimensions
Item Height
1.1 in
Item Weight
17.8 Oz
Item Length
9.3 in
Item Width
6.4 in
Additional Product Features
Intended Audience
Trade
LCCN
2009-051933
Dewey Edition
22
Dewey Decimal
338.7/62138456
Table Of Content
Introduction 1 1 Success Through Legacy and Globalization 15 2 Strategy Through the Executive Team 37 3 How Nokia's Values, Culture, and People Contribute to Success 64 4 Building a Globally Networked Matrix Organization 94 5 Innovating Globally via R&D Networks 114 6 Developing Strategic Capabilities Across the World 142 7 How Nokia Is Growing and Transforming Its Business Areas 169 8 Competing in Global Markets: The Rise of Large Emerging Economies 196 9 How Nokia Seeks to Sustain Leadership 219 Nokia's Key Executives 238 Notes 244 Acknowledgments 271 About the Author 277 Index 279
Synopsis
Lessons for attaining global competitiveness, one market at a time, from international business giant Nokia Winning Across Global Markets examines how 145-year-old Nokia grew from a paper mill in Finland to a multinational telecommunications leader., Lessons for attaining global competitiveness, one market at a time, from international business giant Nokia Winning Across Global Markets examines how 145-year-old Nokia grew from a paper mill in Finland to a multinational telecommunications leader. Why are Nokia's lessons critical for other companies and industries? While multinationals based in large countries benefit from inherent advantages--such as a home base that often accounts for 30 to 50 percent of their revenues--multinationals based in smaller countries such as Nokia, enjoy no such competitive edge. Nokia, in fact, generates less than 1% of its revenues in its home base. To such a company, global competitiveness is a matter of life and death. With unparalleled access to Nokia's leadership, Winning Across Global Markets reveals the remarkable story of Nokia's resilience and endurance. Shows how Nokia's flexibility and focus on its people and local markets drive its distinct global approach. Includes exclusive interviews with Nokia's senior executives and key partners Provides a roadmap for developing, capturing, and sustaining global advantage This book provides a roadmap for developing, capturing, and sustaining strategic global advantage in today's ever-changing world., Winning Across Global Markets Winning Across Global Markets offers an insightful examination of how Nokia, a noted Nordic conglomerate, became a fiercely competitive global giant. In this groundbreaking book, Dan Steinbock explains how Nokias story offers strategic lessons for other global companies across industries. Why? While most large multinational companies enjoy inherent advantages in their home market (which often account for 30 to 50 percent of their revenues), a multinational such as Nokia based in a small country and with a home base market that generates less than 1 percent of its revenues needs to develop an innovative global strategy to thrive. To such a company, global advantage centered on local success is a matter of life and death. Based on exclusive access to and interviews with senior executives of Nokia from the CEO and chairman to regional and functional chiefs Winning Across Global Markets provides established industry leaders insight into how to develop, capture, and sustain competitive advantage. To ambitious challengers in emerging economies, the book offers a primer on how to topple the giants.
LC Classification Number
HD9697.T454N6574
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Unlimited eVentures
100% positive Bewertungen•5.0 Tsd. Artikel verkauft
Angemeldet als privater VerkäuferDaher finden verbraucherschützende Vorschriften, die sich aus dem EU-Verbraucherrecht ergeben, keine Anwendung. Der eBay-Käuferschutz gilt dennoch für die meisten Käufe.
Verkäuferbewertungen (2'223)
- c***r (332)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufFast shipping, exactly as described, great condition, packed well and great deal. Recommended seller! ThanksSkeleton Warriors DAGGER - 1994 6" Action Figure - Loose Complete by Playmates (Nr. 387244995540)
- 2***i (2293)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufItem received in good condition, good appearance, as described. Packed well & shipped quick.THE NEGOTIATOR - 1989 HB by Frederick Forsyth "Mystery Novel" FREE Shipping! (Nr. 384886173259)
- e***0 (2433)- Bewertung vom Käufer.Letzter MonatBestätigter KaufReceived safe & sound, thank you for sending it down under.. much appreciated! An amazing eBay experience!