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The Fundamentals of Fashion Management by Susan Dillon: New
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Artikelmerkmale
- Artikelzustand
- Book Title
- The Fundamentals of Fashion Management
- Publication Date
- 2018-10-04
- Edition Number
- 2
- Pages
- 216
- ISBN
- 9781474271219
Über dieses Produkt
Product Identifiers
Publisher
Bloomsbury Academic & Professional
ISBN-10
1474271219
ISBN-13
9781474271219
eBay Product ID (ePID)
240263936
Product Key Features
Number of Pages
216 Pages
Language
English
Publication Name
Fundamentals of Fashion Management
Publication Year
2018
Subject
Fashion & Accessories, Industries / Fashion & Textile Industry, Advertising & Promotion
Type
Textbook
Subject Area
Design, Business & Economics
Series
Fundamentals Ser.
Format
Trade Paperback
Dimensions
Item Height
0.5 in
Item Weight
19.6 Oz
Item Length
8.9 in
Item Width
7.9 in
Additional Product Features
Edition Number
2
Intended Audience
College Audience
LCCN
2017-006380
Dewey Edition
22
Reviews
Dillon's The Fundamentals of Fashion Management provides a concise and clear introduction to the fashion industry, the principles of fashion business and the key functions which contribute to the process of value creation within fashion organisations. The author discusses a wide range of contemporary examples and innovative insights into the evolving nature of the fashion system.
TitleLeading
The
Illustrated
Yes
Dewey Decimal
746
Table Of Content
1. The business of fashion- a global perspective An overview and evolution of the fashion industry; The impact of technology and ethical fashion and sustainability; Ten influential fashion global brands; Case study: Application of knowledge and checklist; Exercise: Personal SWOT; Interview: TBC (US) 2. Fashion forecasting and trend prediction Understanding fashion forecasting and trend prediction; Product design, innovation and development; The forecasting process; Trend prediction as a tool for fashion businesses; Forecasting and trend prediction companies; Case study: Presenting trend information; Exercise: Developing a forecast; Interview: LSN: Global Researcher 3. Introduction to the principles of fashion management The fashion organisation; The role of the fashion manager; Value chain analysis- a fashion perspective; Management theories and frameworks; Case study: Application of knowledge and checklist; Exercise: TBC; Interview: eCommerce manager or brand account manager (EU) 4. Fashion transition Fashion buying; The buying cycle and range planning; Merchandising with mathematics; Global sourcing, importing fashion and the supply chain process; Retail design and visual merchandising; Distribution and retailing; Case study: Application of knowledge and checklist; Exercise: Develop a range plan; Interview: Fashion buyer (US) 5. Fashion marketing and communication Understanding marketing; Marketing fashion products; Fashion communication; Fashion advertising; The internet and social media as a tool for brands; Case study: Application of knowledge and checklist; Exercise: Social media site; Interview: Digital marketing manager (US) 6. The fashion machine The fashion calendar; The fashion press; Fashion editorial; Fashion curating; Case study: Application of knowledge and checklist; Exercise: Press pack; Interview: Fashion journalist (EU) 7. Fashion Entrepreneurship and management Entrepreneurial practice; Developing new fashion concepts to commercialization; Identifying market (business) opportunities in the 21st century global fashion industry; New business models; Planning and management of the creative enterprise; Raising finance for creative projects; Understanding IP and protecting design work; Case study: Innovative emerging designers; Exercise: Crowd fund pitch; Interview: Nabil El Nayal, Fashion Entrepreneur (EU)
Synopsis
As you begin your fashion management journey you might already know your supply chain from your social media feed, and your fast fashion from your fashion calender. But if you are unsure whether to pursue a role in marketing, buying, or retailing then The Fundamentals of Fashion Management will help you decide. With a brand new chapter on fashion entrepreneurship, new international case studies and interviews with leading professionals, this is a must-have guide to the industry and you place in it. Burberry, Nabil Nayal, New York Fashion Week, Preda, Topshop, Trendstop, ZABA Book jacket., The Fundamentals of Fashion Management provides an in-depth look at the changing face of today's fiercely competitive fashion industry. Providing invaluable behind-the-scenes insights into the roles and processes of the industry, this book combines creative and business approaches for all those seeking to gain a solid understanding of what it means to work in the fashion sector. Packed with new visuals, case studies and exercises, The Fundamentals of Fashion Management also contains new interviews with key players from different sectors in the global fashion industry, including with a fashion forecaster, a brand account manager, a fashion buyer, a digital marketing manager, fashion journalist, and a fashion entrepreneur. With an additional new chapter on entrepreneurship and management, this a must-have handbook for all those looking to create successful business practice in fashion management, marketing, buying, retailing and related fields.
LC Classification Number
HD9940.A2D55 2017
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- e***u (283)- Bewertung vom Käufer.Letzter MonatBestätigter KaufThe listing was for a hardcover version of this book; however, I received a paperback. The Seller replied quickly to my question about this issue and issued a full refund - and let me keep the book. So, a diligent Seller for sure - and well packaged and reasonable timing on shipping. Thank you for the refund, and as you suggested, I'll likely donate this volume and seek the hardcover.
- e***n (392)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufGreat transaction, exactly as described, packed well, and promptly shipped on August 6th. Unfortunately the U.S. Postal Service took 23 calendar days to deliver the book. It was shipped from Pennsylvania, to Atlanta, past Alabama to Texas, enjoyed several days in Texas, then to Minneapolis, Jacksonville, Florida, back to Atlanta, finally to Birmingham, and Huntsville. The seller was very responsive and I decided it was interesting to see if/how the book would arrive. Thanks, JoeDrumsville!: The Evolution of the New Orleans Beat by Robert Cataliotti: Used (Nr. 405155037686)
- 0***g (380)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufExcellent purchase. Was able to get all three items from the one seller. Seller was able to bundle all three items together into one package. Items as described and arrived in perfect condition. Good communication around shipping and tracking as items delayed and not able to be delivered by original estimate. Thanks to shipping updates I was able to track the items arriving before the extended delivery time. Thank you for making these items available on EBay.
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AlibrisBooks
99% positive Bewertungen•2.0 Mio. Artikel verkauft
Angemeldet als gewerblicher Verkäufer
Verkäuferbewertungen (544'763)
- e***u (283)- Bewertung vom Käufer.Letzter MonatBestätigter KaufThe listing was for a hardcover version of this book; however, I received a paperback. The Seller replied quickly to my question about this issue and issued a full refund - and let me keep the book. So, a diligent Seller for sure - and well packaged and reasonable timing on shipping. Thank you for the refund, and as you suggested, I'll likely donate this volume and seek the hardcover.
- e***n (392)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufGreat transaction, exactly as described, packed well, and promptly shipped on August 6th. Unfortunately the U.S. Postal Service took 23 calendar days to deliver the book. It was shipped from Pennsylvania, to Atlanta, past Alabama to Texas, enjoyed several days in Texas, then to Minneapolis, Jacksonville, Florida, back to Atlanta, finally to Birmingham, and Huntsville. The seller was very responsive and I decided it was interesting to see if/how the book would arrive. Thanks, JoeDrumsville!: The Evolution of the New Orleans Beat by Robert Cataliotti: Used (Nr. 405155037686)
- 0***g (380)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufExcellent purchase. Was able to get all three items from the one seller. Seller was able to bundle all three items together into one package. Items as described and arrived in perfect condition. Good communication around shipping and tracking as items delayed and not able to be delivered by original estimate. Thanks to shipping updates I was able to track the items arriving before the extended delivery time. Thank you for making these items available on EBay.