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Book Title
Bargain Fever: How to Shop in a Discounted World
Publication Date
2013-10-17
Pages
288
ISBN
9781591845805

Über dieses Produkt

Product Identifiers

Publisher
Penguin Publishing Group
ISBN-10
1591845807
ISBN-13
9781591845805
eBay Product ID (ePID)
117251202

Product Key Features

Number of Pages
288 Pages
Language
English
Publication Name
Bargain Fever : How to Shop in a Discounted World
Subject
Consumer Guides, Consumer Behavior, Economics / General
Publication Year
2013
Type
Not Available
Subject Area
Reference, Business & Economics
Author
Mark Ellwood
Format
Hardcover

Dimensions

Item Height
1 in
Item Weight
16.9 Oz
Item Length
9.2 in
Item Width
6.2 in

Additional Product Features

Reviews
"Well-written and illuminating, Ellwood reveals the implications bargain shopping holds for American retailing not just in the present, but for years to come" - Publishers Weekly   "This book is a bargain hunter's bible."-Michael Tonello, author, Bringing Home the Birkin "Ever wonder how you wound up with so much stuff in your house? Through gumshoe investigative reporting and revealing case studies, Mark Ellwood's Bargain Fever explores our addiction to acquiring abundantly on the cheap-whether we need the items or not-and how corporations have encouraged and nourished it with coupons, outlets, sales, and other commercial gimmicks. The science of whipping up this consumerism frenzy is startling and somewhat revolting; Bargain Fever is a shopaholic's cure."- Dana Thomas, author, Deluxe   "Witty, incisive, and sharply observant, Bargain Fever had me laughing out loud from page one."- Tilly Bagshawe, author, Adored   "Bargain Fever is just as fierce, funny, tenacious, and tantalizing as its author. I love this book."-Kelly Cutrone, founder, People's Revolution, and author, Normal Gets You Nowhere
Dewey Edition
23
Grade From
Twelfth Grade
Illustrated
Yes
Dewey Decimal
640.73
Intended Audience
Trade
Synopsis
When Coca-Cola offered the first retail coupon in the 1880s, customers were thrilled. But today, one in four American shoppers will buy something only if it's on sale, and almost half of all merchandise carries a promotional price. The relentless pursuit of deals has totally disrupted the relationship between buyers and sellers. In this playful, well-researched book, journalist Mark Ellwood investigates what happens to markets when everything's negotiable., Discounts are no longer the exception, they're the norm. But is that bargain really a bargain? Paying full price is so pass. A quarter of the population will only open their wallets if something is on sale. Everyone wants a deal, a steal, a hookup with a discount or a way to cut costs. People don't only want a deep discount, they expect it and won't settle for anything less. They're lucky, then, that almost half of everything sold in America is listed at some kind of promotional price. It's a seismic shift that has made shoppers more savvy than ever, generating phenomena like extreme couponing, flash sales, and Groupon. So there's never been a better time to be a buyer, right? Perhaps. Sellers have developed their own tricks to protect profit margins amid such mark-down mania ones that include secret sales, shifting prices, and shredding perfectly good clothes. In this playful, deeply researched book, journalist Mark Ellwood takes a trip into this new landscape. He shows how some people are, quite literally, born to be bargain junkies thanks to a quirk of their DNA, and uncovers the sales-driven sleights of hand that sellers employ to hoodwink unsuspecting buyers. Ellwood takes us from the floor of upscale department store Bergdorf Goodman to the bustling aisles of a Turkish bazaar, from the outlet Disney world of rural Pennsylvania to a town in Florida that can claim to be couponing's spiritual capital. We meet savvy buyers trying to wring value from every cent stalking fashion editor's tweets to learn about sample sales or camping out overnight for a cut-price computer. Ellwood also uncovers the dark side of discounting- how organized crime steals coupons en masse and how certain boutiques limit discounts to VIPs, running secret sticker promotions from which the ordinary shopper is excluded. Bargain Fever is a manual for thriving in this new era, when deal hunting has gone from being a sign of indigence to one of intelligence. There's never been a better time to be a buyer at least if you know how the game works.

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