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Primalbranding
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- Sofort-KaufenPrimalbranding: Erstellen Sie Zeloten für Ihre Marke, Ihr Unternehmen und Ihre Zukunft
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Standort: Sparks, Nevada, USA
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eBay-Artikelnr.:285486601170
Artikelmerkmale
- Artikelzustand
- Publication Date
- 2006-01-01
- Pages
- 257
- ISBN
- 9780743277976
Über dieses Produkt
Product Identifiers
Publisher
Free Press
ISBN-10
074327797X
ISBN-13
9780743277976
eBay Product ID (ePID)
7038438461
Product Key Features
Book Title
Primalbranding : Create Zealots for Your Brand, Your Company, and Your Future
Number of Pages
272 Pages
Language
English
Topic
Marketing / General, Personal Success, General
Publication Year
2006
Illustrator
Yes
Genre
Business & Economics
Format
Hardcover
Dimensions
Item Height
0.9 in
Item Weight
13.3 Oz
Item Length
8.4 in
Item Width
5.5 in
Additional Product Features
Intended Audience
Trade
LCCN
2005-044708
Reviews
"What Jim Collins'sBuilt to Lastdid for companies, Primal branding does for brands...a must-have for any brand that wants to spot-weld itself to the hearts of customers."-- Luke Sullivan, author ofHey Whipple, Squeeze This: A Guide to Creating Great Ads, "As in most good books, one idea alone is worth the price and the time. In Primal branding, it's the 'creation story.' That story is often at the heart of being different and successful."-- Jack Trout, marketing expert, author of Positioning, "Primal branding is untraditional, it's emotional, and it's depth rather than breadth." -- Dave Williams, VP Consumer Centricity, Best Buy, "Primal branding is untraditional, it's emotional, and it's depth rather than breadth."-- Dave Williams, VP Consumer Centricity, Best Buy, "What do Starbucks, Apple, the Marine Corps, and Cesar Chavez have in common? They create what Hanlon calls 'a culture of belief.' "Primal branding cracks the code of these cultures -- and offers a fascinating look at why people respond so ferociously to them. Whether you're leading an advertising agency, a Fortune 500 company, a middle school, or a political movement, you need to read this book."-- Dan Pink, author of "A Whole New Mind: Moving from the Information Age to the Conceptual Age, "What Jim Collins's Built to Last did for companies, Primal branding does for brands...a must-have for any brand that wants to spot-weld itself to the hearts of customers." -- Luke Sullivan, author of Hey Whipple, Squeeze This: A Guide to Creating Great Ads, "What do Starbucks, Apple, the Marine Corps, and Cesar Chavez have in common? They create what Hanlon calls 'a culture of belief.' Primal branding cracks the code of these cultures -- and offers a fascinating look at why people respond so ferociously to them. Whether you're leading an advertising agency, a Fortune 500 company, a middle school, or a political movement, you need to read this book."-- Dan Pink, author of A Whole New Mind: Moving from the Information Age to the Conceptual Age, "A crash course in branding. It's so easy to understand, I felt myself saying 'of course.' It's exactly what many companies should be doing, but are not."-- Christian Korbes, Senior Director, LEGO Central Europe, "The seven factors of Primal branding provide a structure by which all types of entities from companies to countries to religions can create a unique identity. Everyone involved with creating and managing an image should understand these factors." -- Michael J. Houston, Interim Dean, Carlson School of Management, University of Minnesota, "What do Starbucks, Apple, the Marine Corps, and Cesar Chavez have in common? They create what Hanlon calls 'a culture of belief.'Primal brandingcracks the code of these cultures -- and offers a fascinating look at why people respond so ferociously to them. Whether you're leading an advertising agency, a Fortune 500 company, a middle school, or a political movement, you need to read this book."-- Dan Pink, author ofA Whole New Mind: Moving from the Information Age to the Conceptual Age, "A crash course in branding. It's so easy to understand, I felt myself saying 'of course'. I'm sorry to say, it's exactly what many companies should doing, but are not."--Christian Korbes, Vice President, LEGO"This is a great new concept in branding. It starts me thinking about our brand in new ways."--MAUREEN WHITE, Vice President, Target, "As in most good books, one idea alone is worth the price and the time. In Primal branding, it's the 'creation story.' That story is often at the heart of being different and successful."-- Jack Trout, marketing expert, author ofPositioning, "As in most good books, one idea alone is worth the price and the time. In Primal branding, it's the 'creation story.' That story is often at the heart of being different and successful." -- Jack Trout, marketing expert, author of Positioning, "Primal Branding takes you deep into the heart of branding territory...To a place that other so-called branding experts haven't even dreamt about, let alone imagined. This innovative presentation is credible, incredible, and curiously compelling. It's a deep dive into a new design culture, one that is sure to resonate with today's consumers."--Robyn Waters, Founder, RWTrend, former VP of Trend and Design at Target, author of Trendmaster"Primal Branding is a provocative new way of thinking about classic branding."--Scott Lutz, Innovation Expert, former VP at General Mills and Proctor and Gamble, "This can be even more positioned as a totally pervasive organizational credo rather than just a consumer brand platform...The value will be in getting in front of smart decision makers and helping them determine strategic brand planning with this fresh approach."--Brian Shepherd, CEO, Mice International, London "Primal Branding is an exciting, different way to think about the core of the branding challenge. The seven factors of Primal Branding provide a structure by which all types of entities from companies to countries to religions can create a unique identity. Everyone involved with creating and managing an image should understand these factors."--Michael J. Houston, PhD, Professor of Marketing, Carlson School of Business, University of Minnesota, "The seven factors of Primal branding provide a structure by which all types of entities from companies to countries to religions can create a unique identity. Everyone involved with creating and managing an image should understand these factors."-- Michael J. Houston, Interim Dean, Carlson School of Management, University of Minnesota, "Primal branding takes you deep into branding territory, to a place that other so-called branding experts haven't even imagined. This innovative presentation is credible, incredible, and curiously compelling. It's a deep dive into a new design culture, one that is sure to resonate with today's consumers." -- Robyn Waters, founder, author of Trendmaster's Guide, and former VP Trend, Design, and Product Development, Target, "This is something different. It's not just the same old B.S. everyone talks about when it comes to branding."--Doug Knopper, Vice President, doubleclick, "The seven factors ofPrimal brandingprovide a structure by which all types of entities from companies to countries to religions can create a unique identity. Everyone involved with creating and managing an image should understand these factors."-- Michael J. Houston, Interim Dean, Carlson School of Management, University of Minnesota, "A crash course in branding. It's so easy to understand, I felt myself saying 'of course.' It's exactly what many companies should be doing, but are not." -- Christian Korbes, Senior Director, LEGO Central Europe, "This is a fresh look at what branding is all about. It's simple and easy to understand and doesn't take you through all the mental gymnastics we usually put ourselves through." --Nancy McNally, Vice President, American Express"Primal branding is untraditional, it's emotional, and it's depth rather than breadth."--Dave Williams, Vice President, BEST BUY, "Primal branding takes you deep into branding territory, to a place that other so-called branding experts haven't even imagined. This innovative presentation is credible, incredible, and curiously compelling. It's a deep dive into a new design culture, one that is sure to resonate with today's consumers."-- Robyn Waters, founder, author ofTrendmaster's Guide,and former VP Trend, Design, and Product Development, Target, "What do Starbucks, Apple, the Marine Corps, and Cesar Chavez have in common? They create what Hanlon calls 'a culture of belief.' Primal branding cracks the code of these cultures -- and offers a fascinating look at why people respond so ferociously to them. Whether you're leading an advertising agency, a Fortune 500 company, a middle school, or a political movement, you need to read this book." -- Dan Pink, author of A Whole New Mind: Moving from the Information Age to the Conceptual Age
Dewey Edition
22
Dewey Decimal
658.8/27
Table Of Content
Contents PrePrimal Part One: Going Primal Introduction 1. The Primal Code The Creation Story The Creed The Icons The Rituals The Pagans, or Nonbelievers The Sacred Words The Leader 2. Primal Belonging Part Two: Primal Perfect 3. The Primal Product or Service 4. The Primal Destination 5. The Primal Personality Part Three: The Final Step 6. Primal Reengineering 7. The Bones Acknowledgments Bibliography Index About the Author
Synopsis
In the best-selling tradition of Seth Godin's 'Permission Marketing', 'Primal Branding' looks at how the most powerful brands create a community of believers around them, revealing the key components that will help every company and marketer capture the public imagination., In one of the most original books of its kind ever written, Patrick Hanlon explains how the most powerful brands create a community of believers around the brand, revealing the seven components that will help every company and marketer capture the public imagination -- and seize a bigger slice of the pie. What is the magic glue that adheres consumers to Google, Mini Cooper, and Oprah, but not to others? Why do many brands with great product innovation, perfect locations, terrific customer experiences, even breakthrough advertising fail to get the same visceral traction in the marketplace that brands like Apple, Starbucks, or Nike have? After years of working with famous brands like Absolut, Ford Motor Company, LEGO, Disney, Montblanc, Sara Lee, and others, Patrick Hanlon, senior advertising executive and founder of Thinktopia, decided to find the answers. His search revealed seven definable assets that together construct the belief system that lies behind every successful brand, whether it's a product, service, city, personality, social cause, or movement. In "Primal branding, Hanlon explores those seven components, known as the primal code, and shows how to use and combine them to create a community of believers in which the consumer develops a powerful emotional attachment to the brand. These techniques work for everyone involved in creating and selling an image -- from marketing managers to social advocates to business leaders seeking to increase customer preference for new or existing products. "Primal branding presents a world of new possibility for everyone trying to spark public appeal -- and the opportunity to move from being just another product on the shelf tobecoming a desired and necessary part of the culture., In the bestselling tradition of Seth Godin's PERMISSION MARKETING, an original look at how the most powerful brands create a community of believers around them, revealing the key components that will help every company and marketer capture the public imagination., In one of the most original books of its kind ever written, Patrick Hanlon explains how the most powerful brands create a community of believers around the brand, revealing the seven components that will help every company and marketer capture the public imagination -- and seize a bigger slice of the pie. What is the magic glue that adheres consumers to Google, Mini Cooper, and Oprah, but not to others? Why do many brands with great product innovation, perfect locations, terrific customer experiences, even breakthrough advertising fail to get the same visceral traction in the marketplace that brands like Apple, Starbucks, or Nike have? After years of working with famous brands like Absolut, Ford Motor Company, LEGO, Disney, Montblanc, Sara Lee, and others, Patrick Hanlon, senior advertising executive and founder of Thinktopia, decided to find the answers. His search revealed seven definable assets that together construct the belief system that lies behind every successful brand, whether it's a product, service, city, personality, social cause, or movement. InPrimal branding,Hanlon explores those seven components, known as the primal code, and shows how to use and combine them to create a community of believers in which the consumer develops a powerful emotional attachment to the brand. These techniques work for everyone involved in creating and selling an image -- from marketing managers to social advocates to business leaders seeking to increase customer preference for new or existing products.Primal brandingpresents a world of new possibility for everyone trying to spark public appeal -- and the opportunity to move from being just another product on the shelf to becoming a desired and necessary part of the culture., The author explains why the most successful brands--whether products, services, or organizations--create a culture of belief, in which the consumer develops a powerful emotional attachment to the brand as the best of its kind.
LC Classification Number
HD69.B7H3485 2006
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- e***n (392)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufGreat transaction, exactly as described, packed well, and promptly shipped on August 6th. Unfortunately the U.S. Postal Service took 23 calendar days to deliver the book. It was shipped from Pennsylvania, to Atlanta, past Alabama to Texas, enjoyed several days in Texas, then to Minneapolis, Jacksonville, Florida, back to Atlanta, finally to Birmingham, and Huntsville. The seller was very responsive and I decided it was interesting to see if/how the book would arrive. Thanks, Joe
- e***u (281)- Bewertung vom Käufer.Letzter MonatBestätigter KaufThe listing was for a hardcover version of this book; however, I received a paperback. The Seller replied quickly to my question about this issue and issued a full refund - and let me keep the book. So, a diligent Seller for sure - and well packaged and reasonable timing on shipping. Thank you for the refund, and as you suggested, I'll likely donate this volume and seek the hardcover.
- 0***g (380)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufExcellent purchase. Was able to get all three items from the one seller. Seller was able to bundle all three items together into one package. Items as described and arrived in perfect condition. Good communication around shipping and tracking as items delayed and not able to be delivered by original estimate. Thanks to shipping updates I was able to track the items arriving before the extended delivery time. Thank you for making these items available on EBay.
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AlibrisBooks
99% positive Bewertungen•2.0 Mio. Artikel verkauft
Angemeldet als gewerblicher Verkäufer
Verkäuferbewertungen (539'800)
- e***n (392)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufGreat transaction, exactly as described, packed well, and promptly shipped on August 6th. Unfortunately the U.S. Postal Service took 23 calendar days to deliver the book. It was shipped from Pennsylvania, to Atlanta, past Alabama to Texas, enjoyed several days in Texas, then to Minneapolis, Jacksonville, Florida, back to Atlanta, finally to Birmingham, and Huntsville. The seller was very responsive and I decided it was interesting to see if/how the book would arrive. Thanks, Joe
- e***u (281)- Bewertung vom Käufer.Letzter MonatBestätigter KaufThe listing was for a hardcover version of this book; however, I received a paperback. The Seller replied quickly to my question about this issue and issued a full refund - and let me keep the book. So, a diligent Seller for sure - and well packaged and reasonable timing on shipping. Thank you for the refund, and as you suggested, I'll likely donate this volume and seek the hardcover.
- 0***g (380)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufExcellent purchase. Was able to get all three items from the one seller. Seller was able to bundle all three items together into one package. Items as described and arrived in perfect condition. Good communication around shipping and tracking as items delayed and not able to be delivered by original estimate. Thanks to shipping updates I was able to track the items arriving before the extended delivery time. Thank you for making these items available on EBay.