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Marktgeführter strategischer Wandel: Transformation des Markteinführungsprozesses: Neu

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Book Title
Market-Led Strategic Change: Transforming the process of going to
Publication Date
2016-11-17
Edition Number
5
Pages
584
ISBN
9780415834278
Subject Area
Business & Economics
Publication Name
Market-Led Strategic Change : Transforming the Process of Going to Market
Publisher
Routledge
Item Length
9.7 in
Subject
Marketing / General, Strategic Planning, Organizational Development
Publication Year
2016
Type
Textbook
Format
Trade Paperback
Language
English
Item Height
1.2 in
Author
Nigel F. Piercy
Item Weight
38.5 Oz
Item Width
7.6 in
Number of Pages
584 Pages

Über dieses Produkt

Product Information

Market-Led Strategic Change, 5th edition, has been fully revised and updated to reflect the realities of 21st century business and the practical issues for managers in the process of going to market. The world of business has changed dramatically, with a more complex environment, more demanding customers and radical new ways of going to market. This textbook develops a value-based strategy examining the roles of market sensing, customer value, organizational change and digital marketing in the implementation of strategy. This much-anticipated new edition has been carefully updated, now with Nigel Piercy's unique and clear-sighted views on the latest developments in marketing strategy, retaining Piercy's insightful, witty and provocative style. The text is supported throughout with brand new case studies from globally recognised companies such as Uber and Volkswagen, and covering topical issues such as the legalisation of marijuana and reinventing the healthcare business. Lecturers are assisted with a newly expanded collection of support materials including PowerPoint slides for each chapter, suggested frameworks for using the case studies in teaching, and case studies from previous editions. If you're an ambitious marketing student or practitioner, whether you are new to strategic change through marketing or just want a different view, this is the book for you. Lecturers will find this engaging, funny, thought-provoking but always practical textbook is a sure way to get your students thinking and enthused.

Product Identifiers

Publisher
Routledge
ISBN-10
0415834279
ISBN-13
9780415834278
eBay Product ID (ePID)
234785986

Product Key Features

Number of Pages
584 Pages
Language
English
Publication Name
Market-Led Strategic Change : Transforming the Process of Going to Market
Publication Year
2016
Subject
Marketing / General, Strategic Planning, Organizational Development
Type
Textbook
Subject Area
Business & Economics
Author
Nigel F. Piercy
Format
Trade Paperback

Dimensions

Item Height
1.2 in
Item Weight
38.5 Oz
Item Length
9.7 in
Item Width
7.6 in

Additional Product Features

Edition Number
5
LCCN
2016-016310
Dewey Edition
21
Target Audience
College Audience
Illustrated
Yes
Dewey Decimal
658.8
Edition Description
Revised Edition,New Edition
Lc Classification Number
Hf5415
Table of Content
Part I: Everything has Changed, but Everything is the Same... 1. A Map for Market-Led Strategic Change: Using the Model Without Getting Lost! 2. The Changing World: The New and Harsh Realities we all Face 3. The Customer is Always Right, Except When They Are Wrong: Customer Satisfaction, Customer Sophistication and Market Change 4. The Evolution of Marketing for a Changing World: New Ideas Win Part I: End of Part Cases Case 1. The Price of Oil: Black Gold or can Someone Find Somewhere to Store the Filthy Stuff? Case 2. Marijuana: Is the World Going to Pot or What? Case 3. Business and the Global Obesity Epidemic: Who Made us Fat? Case 4. Privacy: The New Product for the 21st Century Part II: Developing Value-Based Strategy 5. Value-Based Strategy: Strategic Thinking and Thinking Strategically About Value 6. Market Sensing and Learning Strategy: Competitive Strength Through Knowing More 7. Strategic Market Choices and Innovation: Where to Compete, Where not to, and What's New 8. Customer Value Strategy and Positioning: What Have You Got to Offer, How Does it Make You Different to the Rest? 9. Strategic Relationships and Networks: Building the Infrastructure to Deliver the Strategy 10. Strategic Customer Relationships: The Special Case in Relationship Strategy Part II: End of Part Cases Case 5. Uber: A Revolution in Personal Transport or a Death Trap? Case 6. Volkswagen and Emissions: Hoakwagen Sent to the Naughty Step Case 7. Music: We Built this City on Rock 'N' Roll, But Where's the Money Now? Case 8. Reinventing the Healthcare Business: An Apple a Day Keeps the Doctor Away, But only if You Throw it Very Hard Indeed Part III: Processes for Managing Strategic Transformation 11. Strategic Gaps: The Difference Between What We Want and What We Have Got 12. Organization and Processes for Change: Building the Infrastructure to Make It Happen 13. Implementation Process and Internal Marketing: Making it Happen 14. An Agenda for Market-Led Strategic Change: The Last Chapter that No-One Reads Part III: End of Part Cases Case 9. Alibaba: Amazon Plus E-Bay Plus Some Case 10. Facebook: Ok Mark, Very Clever, But Where's the Money? Case 11. The Continuing Dilemma For Marks And Spencer: And no Jokes About "Has Marks Lost its Sparks"! Case 12. Counter-Implementation Strategy: The Anatomy of Hate and the Tactics of the Gutter
Copyright Date
2017

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