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The Elements of Persuasion: Use Storytelling to - 0061179035, Maxwell, hardcover
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eBay-Artikelnr.:286729972208
Artikelmerkmale
- Artikelzustand
- Book Title
- The Elements of Persuasion: Use Storytelling to Pitch Better, Sel
- ISBN
- 9780061179037
Über dieses Produkt
Product Identifiers
Publisher
HarperCollins
ISBN-10
0061179035
ISBN-13
9780061179037
eBay Product ID (ePID)
57034114
Product Key Features
Number of Pages
256 Pages
Publication Name
Elements of Persuasion : Use Storytelling to Pitch Better, Sell Faster and Win more Business
Language
English
Publication Year
2007
Subject
Personal Success, General, Self-Management / Time Management, Rhetoric, Social Psychology
Type
Textbook
Subject Area
Language Arts & Disciplines, Self-Help, Psychology, Business & Economics
Format
Hardcover
Dimensions
Item Height
0.9 in
Item Weight
9.6 Oz
Item Length
7.1 in
Item Width
5 in
Additional Product Features
Intended Audience
Trade
LCCN
2007-014567
Reviews
"The ability to persuade by spinning an intriguing narrative is an essential career skill."(Newsweek), "The ability to persuade by spinning an intriguing narrative is an essential career skill." -- Newsweek
TitleLeading
The
Dewey Decimal
658.452
Synopsis
"Every great leader is a great storyteller," says Harvard University psychologist Howard Gardner. According to master storytellers Richard Maxwell and Robert Dickman, storytelling is a lot like running. Everyone knows how to do it, but few of us ever break the four-minute mile. What separates the great runners from the rest? The greats know not only how to hit every stride, but how every muscle fits together in that stride so that no effort is wasted and their goals are achieved. World-class runners know how to run from the inside out. World-class leaders know how to tell a story from the inside out. In The Elements of Persuasion , Maxwell and Dickman teach you how to tell stories too. They show you how storytelling relates to every industry and how anyone can benefit from its power. Maxwell and Dickman use their experiences--both in the entertainment industry and as corporate consultants--to deliver a formula for winning stories. All successful stories have five basic components: the passion with which the story is told, a hero who leads us through the story and allows us to see it through his or her eyes, an antagonist or obstacle that the hero must overcome, a moment of awareness that allows the hero to prevail, and the transformation in the hero and in the world that naturally results. Let's face it: leading is a lot more fun than following. Even if you never want to be a CEO or to change the world, you do want to have control over your own work and your own ideas. Ultimately, that is what the power of storytelling can give you., "Every great leader is a great storyteller," says Harvard University psychologist Howard Gardner. According to master storytellers Richard Maxwell and Robert Dickman, storytelling is a lot like running. Everyone knows how to do it, but few of us ever break the four-minute mile. What separates the great runners from the rest? The greats know not only how to hit every stride, but how every muscle fits together in that stride so that no effort is wasted and their goals are achieved. World-class runners know how to run from the inside out. World-class leaders know how to tell a story from the inside out. In The Elements of Persuasion, Maxwell and Dickman teach you how to tell stories too. They show you how storytelling relates to every industry and how anyone can benefit from its power. Maxwell and Dickman use their experiences--both in the entertainment industry and as corporate consultants--to deliver a formula for winning stories. All successful stories have five basic components: the passion with which the story is told, a hero who leads us through the story and allows us to see it through his or her eyes, an antagonist or obstacle that the hero must overcome, a moment of awareness that allows the hero to prevail, and the transformation in the hero and in the world that naturally results. Let's face it: leading is a lot more fun than following. Even if you never want to be a CEO or to change the world, you do want to have control over your own work and your own ideas. Ultimately, that is what the power of storytelling can give you., Consultants and media professionals Maxwell and Dickman explore the underlying principles of storytelling and show how these principles work together to help people in the real world.
LC Classification Number
HF5438.25.D536 2007
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Beliebte Kategorien in diesem Shop
Verkäuferbewertungen (374'100)
- 7***j (862)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufI recently purchased an item from this eBay seller, and I couldn't be happier with the experience. From the prompt communication to the fast shipping, everything was handled with utmost professionalism. The item arrived exactly as described and was well-packaged to ensure its safety during transit. The seller was courteous and responsive, making the entire transaction smooth and hassle-free. I highly recommend this seller to anyone looking for quality products and excellent service.All the President's Men - 9780671894412, paperback, Bob Woodward (Nr. 396668604901)
- k***o (17)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufI ordered three items from this seller, and one was damaged in transit (the seller is not at fault for this). However the seller very quickly righted everything, communicating with me the entire time. The other two items were in perfect condition, arrived on time, and were exactly as described. They were very quick to fix what was wrong, and were very polite about the entire thing. I will be buying from them again in the future.The Liar - hardcover, Nora Roberts, 0399170863 (Nr. 284903186562)
- r***r (7543)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufThe seller Orion Tech LLC is one of my occasional shopping sites. This purchase I had a problem, the only one so far. The books were packed well, shipped quickly and just as described. But this was not the book I ordered. I sent two photos of the book received and the ISBN code and I received a prompt refund. I bought two books the third book was free! I am still delighted being an Orion Tech Books customer and will be shopping at Orion Tech Books in the future. Thank you.