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The Trend Forecaster's Handbook: Second Edition
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The Trend Forecaster's Handbook: Second Edition
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The Trend Forecaster's Handbook: Second Edition

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    Artikelmerkmale

    Artikelzustand
    Sehr gut: Buch, das nicht neu aussieht und gelesen wurde, sich aber in einem hervorragenden Zustand ...
    Release Year
    2019
    ISBN
    9781786273857
    Kategorie

    Über dieses Produkt

    Product Identifiers

    Publisher
    Orion Publishing Group, The Limited
    ISBN-10
    1786273853
    ISBN-13
    9781786273857
    eBay Product ID (ePID)
    16038391937

    Product Key Features

    Book Title
    Trend Forecaster's Handbook : Second Edition
    Number of Pages
    240 Pages
    Language
    English
    Topic
    Marketing / General, Consumer Behavior, Future Studies, General
    Publication Year
    2019
    Illustrator
    Yes
    Genre
    Social Science, Business & Economics
    Author
    Martin Raymond
    Format
    Trade Paperback

    Dimensions

    Item Height
    1 in
    Item Weight
    44.1 Oz
    Item Length
    11.3 in
    Item Width
    8.9 in

    Additional Product Features

    Intended Audience
    Trade
    Reviews
    " The Trend Forecaster's Handbook is a highly readable and beautifully designed book that provides a practical framework for understanding and reacting to cultural trends. This review is a sneak preview of the second edition. The original edition, which was published in 2010, is considered the definitive source for learning about trends, strategy, and innovation thinking. Martin Raymond is a journalist." - QRCA VIEWS -- -, "Sharp, in-depth and highly visual, The Trend Forecaster's Handbook , by Martin Raymond, is a practical 'how to' book that provides readers with skills to understand and track trends." Trendland -- -, " The Trend Forecaster's Handbook is a highly readable and beautifully designed book that provides a practical framework for understanding and reacting to cultural trends. This review is a sneak preview of the second edition. The original edition, which was published in 2010, is considered the definitive source for learning about trends, strategy, and innovation thinking. Martin Raymond is a journalist." - QRCA VIEWS, "Sharp, in-depth and highly visual, The Trend Forecaster's Handbook , by Martin Raymond, is a practical 'how to' book that provides readers with skills to understand and track trends." Trendland
    TitleLeading
    The
    Dewey Edition
    23
    Dewey Decimal
    658.575
    Synopsis
    The Trend Forecaster's Handbook is a sharp, highly visual textbook and teaching aid for students and tutors keen to know more about the world of trends, trend forecasting and consumer-insight techniques. This 'how to' book provides the skills to understand and track trends and use them to inform their research, design and product development. Highly visual, the book introduces the world of trend forecasting and consumer insight in a step-by-step way, with quotes from, interviews with and case studies of key players. Each chapter provides practical exercises and examples that allow students to experience the techniques or methodologies explored. Trends are a fundamental part of our emotional, physical and psychological landscape, and by forecasting trends we can begin to understand what drives and motivates consumers. This in turn can help to make the difference between a design that sells and one that languishes on the shelf. Reviews: "Highly visual and a genuinely eye-opening insight into the way designers can spot and dictate visual and cultural trends, keeping their work constantly at the cutting edge." - Computers Arts Project "The book is clear and concise, offers a journey through the unexpected, and engages the reader with clear guidelines. It offers insider knowledge and soundbites from those working in the industry." - Just4Textiles " The Trend Forecaster's Handbook is a well published and intelligently written book for starting 'forecasters' looking for theoretical background and interesting experiences." - The Pop-Up City, Sharp, in-depth, and highly visual, this is the fully revised textbook and teaching aid for students, tutors, and in-house learning and development teams keen to know more about the world of trends, forecasting, innovation thinking, and strategic foresight. Designed and written as a practical 'how to' guide for design, marketing, brand, and innovation studies students, updated chapters include the latest research and industry case studies on superforecasting, three horizon scanning, scenario planning, foresight framework building, and the creation and running of your own trend and innovation sprints. Students also have a chance to mix and merge the worlds of forecasting with future studies as we look at how techniques and processes such as the Delphi Method, cross-impact analysis, futures wheels, and backcasting are being used by next generation forecasters to expand the ways they map, assess, and define the needs and behaviors of tomorrow's consumers.
    LC Classification Number
    HF5415.153.R3 2020

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