Die Wettbewerbsstrategie: Techniken zur Analyse von Branchen und Wettbewerbern...

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Artikelzustand
Gut: Buch, das gelesen wurde, sich aber in einem guten Zustand befindet. Der Einband weist nur sehr ...
Release Year
2004
ISBN
9780743260886
Kategorie

Über dieses Produkt

Product Identifiers

Publisher
Free Press
ISBN-10
0743260880
ISBN-13
9780743260886
eBay Product ID (ePID)
126065307

Product Key Features

Book Title
Competitive Strategy : Techniques for Analyzing Industries and Competitors
Number of Pages
432 Pages
Language
English
Publication Year
2004
Topic
Industries / General, Industrial Management, Commerce, Management Science, Economics / Theory
Illustrator
Yes
Genre
Business & Economics
Author
Michael E. Porter
Format
Trade Paperback

Dimensions

Item Height
1 in
Item Weight
15.4 Oz
Item Length
9.2 in
Item Width
6.1 in

Additional Product Features

Intended Audience
Trade
Reviews
Fortune Three overarching game plans that work in one industry after another explain how thousands of real-world competitors come out on top., Philip KotlerS.C. Johnson & Son, Distinguished Professor of International Marketing, Northwestern UniversityPorter's books on competitive strategy are the seminal works in the field., Choice Few books warrant the too-common publisher's blurb "landmark." This one does. Highest recommendation., Journal of Business Strategy Any manager who studies and uses the materials in this book should be able to devise more successful strategies., Philip Kotler S.C. Johnson & Son, Distinguished Professor of International Marketing, Northwestern University Porter's books on competitive strategy are the seminal works in the field., Strategic Management Journal Represents a quantum leap...may well be one of the most important contributions to the discipline of strategic management., The New York Times American executives are grasping for a logic to global competition. Mr. Porter...has given them one.
Dewey Edition
21
Dewey Decimal
658
Synopsis
Now nearing its 60th printing in English and translated into nineteen languages, Michael E. Porter's COMPETITIVE STRATEGY has transformed the theory, practice and teaching of business strategy throughout the world., Electrifying in its simplicity -- like all great breakthroughs -- Porter's analysis of industries captures the complexity of industry competition in five underlying forces. Porter introduces one of the most powerful competitive tools yet developed: his three generic strategies -- lowest cost, differentiation, and focus -- which bring structure to the task of strategic positioning. He shows how competitive advantage can be defined in terms of relative cost and relative prices, thus linking it directly to profitability, and presents a whole new perspective on how profit is created and divided. In the almost two decades since publication, Porter's framework for predicting competitor behavior has transformed the way in which companies look at their rivals and has given rise to the new discipline of competitor assessment. More than a million managers in both large and small companies, investment analysts, consultants, students, and scholars throughout the world have internalized Porter's ideas and applied them to assess industries, understand competitors,, and choose competitive positions. The ideas in the book address the underlying fundamentals of competition in a way that is independent of the specifics of the ways companies go about competing. Competitive Strategy has filled a void in management thinking. It provides an enduring foundation and grounding point on which all subsequent work can be built. By bringing a disciplined structure to the question of how firms achieve superior profitability, Porter's rich frameworks and deep insights comprise a sophisticated view of competition unsurpassed in the last quarter-century., Now nearing its 60th printing in English and translated into nineteen languages, Michael E. Porter's Competitive Strategy has transformed the theory, practice, and teaching of business strategy throughout the world. Electrifying in its simplicity -- like all great breakthroughs -- Porter's analysis of industries captures the complexity of industry competition in five underlying forces. Porter introduces one of the most powerful competitive tools yet developed: his three generic strategies -- lowest cost, differentiation, and focus -- which bring structure to the task of strategic positioning. He shows how competitive advantage can be defined in terms of relative cost and relative prices, thus linking it directly to profitability, and presents a whole new perspective on how profit is created and divided. In the almost two decades since publication, Porter's framework for predicting competitor behavior has transformed the way in which companies look at their rivals and has given rise to the new discipline of competitor assessment. More than a million managers in both large and small companies, investment analysts, consultants, students, and scholars throughout the world have internalized Porter's ideas and applied them to assess industries, understand competitors, and choose competitive positions. The ideas in the book address the underlying fundamentals of competition in a way that is independent of the specifics of the ways companies go about competing. Competitive Strategy has filled a void in management thinking. It provides an enduring foundation and grounding point on which all subsequent work can be built. By bringing a disciplined structure to the question of how firms achieve superior profitability, Porter's rich frameworks and deep insights comprise a sophisticated view of competition unsurpassed in the last quarter-century.
LC Classification Number
HD41

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