Bild 1 von 2
Galerie
Bild 1 von 2
Ähnlichen Artikel verkaufen?
Customer Relationship Management: The Foundation of Contemporary Marketing Book
US $25,00
Ca.CHF 20,12
Artikelzustand:
- Sofort-KaufenCustomer Relationship Management: The Foundation of Contemporary Marketing Book
Oops! Looks like we're having trouble connecting to our server.
Refresh your browser window to try again.
Versand:
US $6,00 (ca. CHF 4,83) Economy Shipping.
Standort: Kent, Washington, USA
Lieferung:
Lieferung zwischen Di, 9. Dez und Fr, 12. Dez nach 94104 bei heutigem Zahlungseingang
Rücknahme:
14 Tage Rückgabe. Käufer zahlt Rückversand. Wenn Sie ein eBay-Versandetikett verwenden, werden die Kosten dafür von Ihrer Rückerstattung abgezogen.
Zahlungen:
Sicher einkaufen
Info zum Artikel
Der Verkäufer ist für dieses Angebot verantwortlich.
eBay-Artikelnr.:286985019283
Artikelmerkmale
- Artikelzustand
- Book Title
- Customer Relationship Management: The Foundation of Contemporary
- ISBN
- 9781138919525
Über dieses Produkt
Product Identifiers
Publisher
Routledge
ISBN-10
1138919527
ISBN-13
9781138919525
eBay Product ID (ePID)
229135813
Product Key Features
Number of Pages
450 Pages
Publication Name
Customer Relationship Management : the Foundation of Contemporary Marketing Strategy
Language
English
Subject
Marketing / General, Customer Relations
Publication Year
2016
Type
Textbook
Subject Area
Business & Economics
Format
Trade Paperback
Dimensions
Item Height
0.9 in
Item Weight
38.5 Oz
Item Length
10 in
Item Width
8.1 in
Additional Product Features
Edition Number
2
Intended Audience
College Audience
LCCN
2016-025019
Reviews
Baran and Galka have written a CRM text that accomplishes what we need. They organize and describe what we know, integrate the knowledge and point to where it will be going, then tie it all in an easy-to-read, appealing package. CRM is not going away and good books on it are hard to find, but this is one of them. Richard Feinberg,Purdue University, USA An excellent book that is both very informative and also interesting to read. It covers the whole cycle, from having the correct marketing strategy that fits the organisation and its workforce to the technological requirements for successful CRM. It should be on every B2B marketing director's bookshelf. Julie McKeown,Aberystwyth University, UK The reality of today is that if you're a strategist thinking about how to differentiate your business and you're not thinking about the customer experience through CRM , you're probably missing out on a very important lever. CRM has come of age and this book provides the tools and techniques, blending technology with business to craft an integrated CRM strategy. Ken Lee, Auckland University of Technology, Australia Baran and Galka offer the most practical, actionable advice on what CRM is and how to make it work for your customers and company. In this second edition, they provide more cutting-edge how-to's as well as success stories from firms in a wide variety of industries. These authors are my CRM gurus! Susan K. Jones, Ferris State University and Susan K. Jones & Associates, USA, Baran and Glaka have written a CRM text that accomplishes what we need. They organize and describe what we know, integrate the knowledge and point to where it will be going, then tie it all in an easy-to-read, appealing package. CRM is not going away and good books on it are hard to find, but this is one of them. Richard Feinberg,Purdue University, USA, Baran and Galka have written a CRM text that accomplishes what we need. They organize and describe what we know, integrate the knowledge and point to where it will be going, then tie it all in an easy-to-read, appealing package. CRM is not going away and good books on it are hard to find, but this is one of them. Richard Feinberg,Purdue University, USA An excellent book that is both very informative and also interesting to read. It covers the whole cycle, from having the correct marketing strategy that fits the organisation and its workforce to the technological requirements for successful CRM. It should be on every B2B marketing director's bookshelf. Julie McKeown,Aberystwyth University, UK The reality of today is that if you're a strategist thinking about how to differentiate your business and you're not thinking about the customer experience through CRM , you're probably missing out on a very important lever. CRM has come of age and this book provides the tools and techniques, blending technology with business to craft an integrated CRM strategy. Ken Lee, Auckland University of Technology, Australia Baran and Galka offer the most practical, actionable advice on what CRM is and how to make it work for your customers and company. In this second edition, they provide more cutting-edge how-to's as well as success stories from firms in a wide variety of industries. These authors are my CRM gurus! Susan K. Jones, Ferris State University and Susan K. Jones & Associates, USA experience through CRM , you're probably missing out on a very important lever. CRM has come of age and this book provides the tools and techniques, blending technology with business to craft an integrated CRM strategy. Ken Lee, Auckland University of Technology, Australia Baran and Galka offer the most practical, actionable advice on what CRM is and how to make it work for your customers and company. In this second edition, they provide more cutting-edge how-to's as well as success stories from firms in a wide variety of industries. These authors are my CRM gurus! Susan K. Jones, Ferris State University and Susan K. Jones & Associates, USA, Baran and Galka have written a CRM text that accomplishes what we need. They organize and describe what we know, integrate the knowledge and point to where it will be going, then tie it all in an easy-to-read, appealing package. CRM is not going away and good books on it are hard to find, but this is one of them. Richard Feinberg, Purdue University, USA An excellent book that is both very informative and also interesting to read. It covers the whole cycle, from having the correct marketing strategy that fits the organisation and its workforce to the technological requirements for successful CRM. It should be on every B2B marketing director's bookshelf. Julie McKeown, Aberystwyth University, UK The reality of today is that if you're a strategist thinking about how to differentiate your business and you're not thinking about the customer experience through CRM , you're probably missing out on a very important lever. CRM has come of age and this book provides the tools and techniques, blending technology with business to craft an integrated CRM strategy. Ken Lee, Auckland University of Technology, Australia Baran and Galka offer the most practical, actionable advice on what CRM is and how to make it work for your customers and company. In this second edition, they provide more cutting-edge how-to's as well as success stories from firms in a wide variety of industries. These authors are my CRM gurus! Susan K. Jones, Ferris State University and Susan K. Jones & Associates, USA
Illustrated
Yes
Edition Description
Revised edition,New Edition
Table Of Content
Part One: CRM Theory and Development 1. Introduction to Customer Relationship Management 2. The History and Development of CRM 3. Relationship Marketing and CRM 4. Organization and CRM Part Two: Data Management and Technology 5. CRM and Data Management 6. Technology and Data Platforms 7. Database and Customer Data Development Part Three: Marketing Strategy 8. Business-to-Business CRM 9. Understanding the Customer-Company Profit Chain: Satisfaction, Loyalty, Retention, and Profits 10. The CRM Strategy Cycle: Acquisition, Retention, and Win-Back 11. Privacy and Ethics Considerations Part Four: CRM Evaluation 12. CRM Program Measurement and Tools Part Five: CRM New Horizons 13. Social Networking and CRM 14. CRM Trends, Challenges, and Opportunities
Synopsis
This book balances the behavioral and database aspects of customer relationship management, providing students with a comprehensive introduction to an often overlooked, but important aspect of marketing strategy. Baran and Galka deliver a book that helps students understand how an enhanced customer relationship strategy can differentiate an organization in a highly competitive marketplace. This edition has several new features: Updates that take into account the latest research and changes in organizational dynamics, business-to-business relationships, social media, database management, and technology advances that impact CRM New material on big data and the use of mobile technology An overhaul of the social networking chapter, reflecting the true state of this dynamic aspect of customer relationship management today A broader discussion of the relationship between CRM and the marketing function, as well as its implications for the organization as a whole Cutting edge examples and images to keep readers engaged and interested A complete typology of marketing strategies to be used in the CRM strategy cycle: acquisition, retention, and win-back of customers With chapter summaries, key terms, questions, exercises, and cases, this book will truly appeal to upper-level students of customer relationship management. Online resources, including PowerPoint slides, an instructor's manual, and test bank, provide instructors with everything they need for a comprehensive course in customer relationship management.
LC Classification Number
HF5415.55.G35 2016
Artikelbeschreibung des Verkäufers
Info zu diesem Verkäufer
PUGET SOUND AUCTIONS
99,4% positive Bewertungen•41 Tsd. Artikel verkauft
Angemeldet als privater VerkäuferDaher finden verbraucherschützende Vorschriften, die sich aus dem EU-Verbraucherrecht ergeben, keine Anwendung. Der eBay-Käuferschutz gilt dennoch für die meisten Käufe.
Verkäuferbewertungen (15'806)
- t***r (75)- Bewertung vom Käufer.Letzte 6 MonateBestätigter Kauf• prompt, courteous response • item, exactly as described if not better • the Product was packaged, highly secure, and safe for the trip exceeded your regular shipper! • seller kept me completely updated with tracking and any updates! • I cannot say enough good things about this seller six stars should be available for this level of seller! ⭐️⭐️⭐️⭐️⭐️⭐️
- i***t (8)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufSeller was responding fast and sent out the item soon after purchase. Item was as advertised and packaged securely. For some reason ebay made it cross the US from west to east two times, but at no fault from the seller. I was very happy with the price I paid for. Would recommend the seller for further purchases.The Dune Sketchbook Hans Zimmer Soundtrack 3 LP Black Vinyl Record Sealed NEW (Nr. 277068034180)
- c***_ (1)- Bewertung vom Käufer.Letzter MonatBestätigter KaufDeck arrived in "working" condition with cosmetic scratches on top of deck as shown and described. Delivery time was good considering the distance. Deck was packed well and not damaged in shipment. Considering the condition of the deck as it was described, it was a good value. Thank you.
Noch mehr entdecken:
- Bücher über Marketing Sachbuch,
- Marketing Studium und Erwachsenenbildung,
- Bücher im Taschenbuch Sachbuch Marketing,
- Englische Bücher über Marketing Sachbuch,
- Deutsche Studium und Erwachsenenbildung Marketing,
- Masters of the Universe Jugendliche Hörbücher und Hörspiele,
- Erwachsene Masters of the Universe Hörbücher und Hörspiele,
- Masters of the Universe Jugendliche Hörbücher und Hörspiele,
- Erwachsene Masters of the Universe Hörbücher und Hörspiele,
- Lebensführung-, - Motivation- & - Karriere-Sachbuch Marketing Bücher