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The Strategy and Tactics of Pricing by John Hogan, Thomas T. Nagle and Joseph...
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eBay-Artikelnr.:294869844110
Artikelmerkmale
- Artikelzustand
- ISBN
- 9780136106814
Über dieses Produkt
Product Identifiers
Publisher
Routledge
ISBN-10
0136106811
ISBN-13
9780136106814
eBay Product ID (ePID)
79872770
Product Key Features
Number of Pages
352 Pages
Language
English
Publication Name
Strategy and Tactics of Pricing
Publication Year
2010
Subject
Marketing / General, Purchasing & Buying
Type
Textbook
Subject Area
Business & Economics
Format
Hardcover
Dimensions
Item Height
1 in
Item Weight
19.8 Oz
Item Length
9.2 in
Item Width
6.4 in
Additional Product Features
Edition Number
5
Intended Audience
College Audience
LCCN
2009-047553
Dewey Edition
22
TitleLeading
The
Dewey Decimal
658.8/16
Edition Description
New Edition,Revised edition
Table Of Content
Chapter 1: Strategic Pricing Chapter 2: Value Creation Chapter 3: Price Structure Chapter 4: Price and Value Communication Chapter 5: Pricing Policy Chapter 6: Price Level Chapter 7: Pricing Over the Product Life Cycle Chapter 8: Pricing Strategy Implementation Chapter 9: Costs Chapter 10: Financial Analysis Chapter 11: Competition Chapter 12: Measurement of Price Sensitivity Chapter 13: Ethics and the Law
Synopsis
For undergraduate introduction to Market Pricing courses. A comprehensive and practical, step-by-step guide to pricing analysis and strategy development. The Strategy and Tactics of Pricing shows readers how to manage markets strategically--rather than simply calculate pricing based on product and profit--in order to improve their competitiveness and the profitability of their offers. The fifth edition contains a new chapter on price implementation and several updated examples on pricing challenges in today's markets. Features: NEW Show students how proper pricing can increase profitability--New Chapter on Price Implementation. A completely new chapter on implementing pricing strategy identifies the challenges involved in embedding strategic pricing principles within an organization. This chapter also describes how managers can lead a structured change process to build a more profitable commercial organization. NEW Make pricing theory relative--Updated Examples of Pricing. Helping connect pricing theory to what students are familiar with, this edition includes updated examples with more topical illustrations of current pricing challenges such as: - iPhone pricing - New models for pricing music - Services pricing NEW Present the latest information--Heavily Revised Chapters. The revised chapter on Pricing Policy provides a theoretically-grounded framework to describe specific policies for managing price changes for situations such as: -Cost-based price increases -Price reductions in a recession -Discounts The chapter on Value Creation now addresses the difference between how to consider value when it is driven by tangible monetary drivers (saving money on gas) versus the more subjective psychological drivers (doing the right thing for the environment). The chapter on Value and Price Communication has been substantially revised to describe how to communicate value in a wide variety of product and customer contexts. This chapter also demonstrates how to target communications to affect specific behaviors throughout the customer's buying process. The chapter on Price Setting has been expanded to provide a robust process for setting prices that can be widely applied to consumer and business markets., A comprehensive and practical, step-by-step guide to pricing analysis and strategy development. The Strategy and Tactics of Pricing shows readers how to manage markets strategically-rather than simply calculate pricing based on product and profit-in order to improve their competitiveness and the profitability of their offers. The fifth edition contains a new chapter on price implementation and several updated examples on pricing challenges in today's markets., For undergraduate introduction to Market Pricing courses. A comprehensive and practical, step-by-step guide to pricing analysis and strategy development. The Strategy and Tactics of Pricingshows readers how to manage markets strategically--rather than simply calculate pricing based on product and profit--in order to improve their competitiveness and the profitability of their offers. The fifth edition contains a new chapter on price implementation and several updated examples on pricing challenges in today's markets. Features: NEW! Show students how proper pricing can increase profitability--New Chapter on Price Implementation. A completely new chapter on implementing pricing strategy identifies the challenges involved in embedding strategic pricing principles within an organization. This chapter also describes how managers can lead a structured change process to build a more profitable commercial organization. NEW! Make pricing theory relative--Updated Examples of Pricing. Helping connect pricing theory to what students are familiar with, this edition includes updated examples with more topical illustrations of current pricing challenges such as: * iPhone pricing * New models for pricing music * Services pricing NEW! Present the latest information--Heavily Revised Chapters. The revised chapter on Pricing Policy provides a theoretically-grounded framework to describe specific policies for managing price changes for situations such as: -Cost-based price increases -Price reductions in a recession -Discounts The chapter on Value Creation now addresses the difference between how to consider value when it is driven by tangible monetary drivers (saving money on gas) versus the more subjective psychological drivers (doing the right thing for the environment). The chapter on Value and Price Communication has been substantially revised to describe how to communicate value in a wide variety of product and customer contexts. This chapter also demonstrates how to target communications to affect specific behaviors throughout the customer's buying process. The chapter on Price Setting has been expanded to provide a robust process for setting prices that can be widely applied to consumer and business markets.
LC Classification Number
HF5416.5.N34 2010
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99,7% positive Bewertungen•22 Tsd. Artikel verkauft
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Verkäuferbewertungen (2'859)
- s***s (1226)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufLike many others in this feedback feed, I was SCAMMED. They took my money, didn't send the item, and I had to get eBay to issue a refund. They shut down their store frequently so you can't contact them. They apparently to be using eBay as an ATM, borrowing money by selling items they have no intention of selling. AVOID.
- i***m (1366)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufSeller saw other copies (autographed) were listed for over 200.00 and decided to refund my money and try for more. Bad policy. It was listed, bought/paid for immediately. BEWAREI'm Your Huckleberry : A Memoir by Val Kilmer (2020, Hardcover) (Nr. 295273677547)
- e***j (3)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufThe book was in excellent condition. It looks new. The price was below other sellers. I am very pleased with my purchase and the fast shipping.Neiman Marcus Cookbook by John Harrisson and Kevin Garvin (2003, Hardcover) (Nr. 294869795941)