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Einzelhandel 101: Der Leitfaden zur Verwaltung und Vermarktung Ihres Einzelhandelsg
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eBay-Artikelnr.:294889940541
Artikelmerkmale
- Artikelzustand
- ISBN
- 9780071840149
- EAN
- 9780071840149
Über dieses Produkt
Product Identifiers
Publisher
Mcgraw-Hill Education
ISBN-10
0071840141
ISBN-13
9780071840149
eBay Product ID (ePID)
175802678
Product Key Features
Book Title
Retail 101: the Guide to Managing and Marketing Your Retail Business
Number of Pages
272 Pages
Language
English
Topic
Sales & Selling / Management, Industries / Retailing, Marketing / General, General, Small Business
Publication Year
2014
Illustrator
Yes
Genre
Business & Economics
Format
Trade Paperback
Dimensions
Item Height
0.6 in
Item Weight
14.1 Oz
Item Length
8.3 in
Item Width
5.5 in
Additional Product Features
Intended Audience
Trade
LCCN
2014-008760
Dewey Edition
23
Dewey Decimal
658.8/7
Table Of Content
Acknowledgements Introduction Part 1: Being Indie in a Big Box World Chapter 1: Standing Out Among the Crowd Action Guide Chapter 2: Stepping Outside Your Comfort Zone Habits of Successful Retailers Action Guide Chapter 3: Leaning On Outside Organizations Getting Involved With Outside Organizations Benefits That Organizations May Offer Action Guide Chapter 4: Identifying Your Unique Store Story Creating an Inventory Assortment That Stands Out The Unique Traits of Your Store General Interview Questions for Potential Employees Action Guide Part II: Practical Steps to Increase Your Store Visibility and Sales Chapter 5: Sourcing Products through Trade Shows and the Internet The Benefits of Sourcing as a Retailer Working with Wholesalers Understanding the Value of Trade Shows Managing Orders Placed at Shows Utilizing Online Sourcing Platforms Action Guide Chapter 6: Buying For Customer vs. Yourself Understanding the Basics of Retail Math Introducing Customer Feedback for Inventory Management Using Point of Sale to Help Manage Inventory Action Guide Chapter 7: Selling Your Products Introducing and Managing Store Events Highlighting Inventory through Displays Using Modern Technology in Your Store Identifying If Mobile Commerce Matters Action Guide Chapter 8: Applying Press and Marketing to Your Business Using Email to Communicate Store Messages Using the Internet as a Marketing Platform Resources Every Independent Retailer Should Know About Action Guide Part III: Making a Mark in the Economy Chapter 9: Making Your Presence Online Embracing E-Commerce Social Media in Today's Retail Marketplace Action Guide Chapter 10: Taking Part in Shop Local Initiatives Understanding Buy Local Campaigns Finding Success Through Small Business Saturday Introducing Commerce and Charity Action Guide Chapter 11: A Crystal Ball for Independent Retailers The Future of Independent Retail The Future Beyond Technology When Retail Isn't In Your Future Parting Words from Jason Prescott Parting Words from Nicole Leinbach Reyhle Conclusion Appendix A: Resources for Independent Retailers Appendix B: Common Retail Terms and Definitions
Synopsis
YOU CAN COMPETE WITH THE BIG-BOX STORES! Whether you're a seasoned merchant or retail newbie, Retail 101 is the guide you need to successfully manage, market, and grow your retail business, brick and mortar or online. From two of today's top retail thought leaders, Retail 101 serves both as a strategic planning guide and as a hands-on practical reference that answers your critical questions along the way. "The ultimate how-to guide for independent retailers. Each chapter addresses a vital ingredient for retail success, including helpful ideas, useful lists, and action guides." -- Ted Teele, Chief Executive Officer, SnapRetail "While small retailers may feel like an endangered species, those who read this practical guidebook to retail survival will come away confident that they have unique assets they can turn into sustainable profits." -- Molly Love Rogers, President and CEO of Internet Retailer "If you've ever felt alone or frustrated building your business, read this book today!" -- Joe Abraham, founder of BOSI Global, author of Entrepreneurial DNA, YOU CAN COMPETE WITH THE BIG-BOX STORES Whether you're a seasoned merchant or retail newbie, Retail 101 is the guide you need to successfully manage, market, and grow your retail business, brick and mortar or online. From two of today's top retail thought leaders, Retail 101 serves both as a strategic planning guide and as a hands-on practical reference that answers your critical questions along the way. "The ultimate how-to guide for independent retailers. Each chapter addresses a vital ingredient for retail success, including helpful ideas, useful lists, and action guides." -- Ted Teele, Chief Executive Officer, SnapRetail "While small retailers may feel like an endangered species, those who read this practical guidebook to retail survival will come away confident that they have unique assets they can turn into sustainable profits." -- Molly Love Rogers, President and CEO of Internet Retailer "If you've ever felt alone or frustrated building your business, read this book today " -- Joe Abraham, founder of BOSI Global, author of Entrepreneurial DNA
LC Classification Number
HF5429.R488 2014
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Ninja Nook
100% positive Bewertungen•650 Artikel verkauft
Angemeldet als privater VerkäuferDaher finden verbraucherschützende Vorschriften, die sich aus dem EU-Verbraucherrecht ergeben, keine Anwendung. Der eBay-Käuferschutz gilt dennoch für die meisten Käufe.
Verkäuferbewertungen (276)
- k***2 (311)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufGreat condition as described, nice, clean & well packaged! Shipped fast! A+++ Seller! I am so pleased! Thank you very much!
- r***j (740)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufGreat deal!Kaepa Cheerleading Shoes White Women’s Size 7 Only Slightly Used With Box (Nr. 296824761778)
- o***o (2357)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufGreat buying experience. Item as pictured. Packaged well and shipped quickly. Seller highly recommended.Hasbro Disney Descendants MAL DOLL PURPLE PLASTIC COSTUME COLLAR Accessory (Nr. 296435105934)