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Narrative Type: Nonfiction

Intended Audience: Adult

Inscribed: NO

ISBN: 9780385523882

Über dieses Produkt

Product Identifiers

Publisher

Knopf Doubleday Publishing Group

ISBN-10

0385523882

ISBN-13

9780385523882

eBay Product ID (ePID)

64175104

Product Key Features

Book Title

Buyology : Truth and Lies about Why We Buy

Number of Pages

256 Pages

Language

English

Topic

Marketing / General, Consumer Behavior, General, Advertising & Promotion

Publication Year

2008

Genre

Business & Economics

Author

Martin Lindstrom

Format

Hardcover

Dimensions

Item Height

1 in

Item Weight

14 Oz

Item Length

8.5 in

Item Width

5.8 in

Additional Product Features

Intended Audience

Trade

LCCN

2008-006057

Reviews

Why do rational people act irrationally? Written like a fast paced detective novel, "Buyology" unveils what neuromarketers know about our decision making so we can buy and sell more insightfully." - Dr. Mehmet C Oz Professor of Surgery, Columbia University, and author ofYOU -The Owner's Manual "Move overTipping PointandMade to Stickbecause there's a new book in town:Buyology. This book lights the way for smart marketers and entrepreneurs." -Guy Kawasaki, Author ofThe Art of the Start "Martin Lindstrom is one of branding's most original thinkers" -Robert A. Eckert, CEO & Chairman, Mattel, Inc. "Lindstrom takes us on a fascinating journey inside the consumer brain. Why do we make the decisions we do? Surprising and eye opening, Buyology is a must for anyone conducting a marketing campaign." -Ori Brafman, author of the bestselling book, Sway "Full of intriguing stories on how the brain, brands and emotions drive consumer choice. Martin Lindstrom's brilliant blending of marketing and neuroscience supplies us with a deeper understanding of the dynamic, largely unconscious forces that shape our decision making. One reading of this book and you will look at consumer and producer behavior in an entirely new light." -Philip Kotler, Ph.D., S. C. Johnson & Son Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University "A riveting read. Challenging, exciting, provocative, clever, and, even more importantly, useful!" -Andrew Robertson, CEO & President, BBDO Worldwide From the Hardcover edition., "A page-turner" -Newsweek "Lindstrom...has an original, inquisitive mind...His new book is a fascinating look at how consumers perceive logos, ads, commercials, brands, and products." -Time Magazine " Lindstrom dishes up results, alongside a buffet of past research, with clear writing and deft reasoning." -Fast Company "Lindstrom â€¦ has an encyclopedic knowledge of advertising history and an abundance of real-world business experience" -The Washington Post "...brings together a great many strands of research to build a fascinating case. The writing is snappy and the book's a page turner"- -BBC Focus Magazine. "Why do rational people act irrationally? Written like a fast paced detective novel, "Buyology" unveils what neuromarketers know about our decision making so we can buy and sell more insightfully." - Dr. Mehmet C Oz Professor of Surgery, Columbia University, and author ofYOU -The Owner's Manual "Move overTipping PointandMade to Stickbecause there's a new book in town:Buyology. This book lights the way for smart marketers and entrepreneurs." -Guy Kawasaki, Author ofThe Art of the Start "Martin Lindstrom is one of branding's most original thinkers" -Robert A. Eckert, CEO & Chairman, Mattel, Inc. "Lindstrom takes us on a fascinating journey inside the consumer brain. Why do we make the decisions we do? Surprising and eye opening, Buyology is a must for anyone conducting a marketing campaign." -Ori Brafman, author of the bestselling book, Sway "Full of intriguing stories on how the brain, brands and emotions drive consumer choice. Martin Lindstrom's brilliant blending of marketing and neuroscience supplies us with a deeper understanding of the dynamic, largely unconscious forces that shape our decision making. One reading of this book and you will look at consumer and producer behavior in an entirely new light." -Philip Kotler, Ph.D., S. C. Johnson & Son Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University "A riveting read. Challenging, exciting, provocative, clever, and, even more importantly, useful!" -Andrew Robertson, CEO & President, BBDO Worldwide Lindstrom can be a charming writer. He has an encyclopedic knowledge of advertising history and an abundance of real-world business experience From the Hardcover edition., "A page-turner" -Newsweek " Lindstrom dishes up results, alongside a buffet of past research, with clear writing and deft reasoning." -Fast Company "Lindstrom â€¦ has an encyclopedic knowledge of advertising history and an abundance of real-world business experience" -The Washington Post "Martin Lindstrom, the boy wonder of branding, tells that the future of shopping is all in the mind" -The Sunday Times(UK) "Shatters conventional wisdom" - CNBC "...brings together a great many strands of research to build a fascinating case. The writing is snappy and the book's a page turner" -BBC Focus Magazine "Lindstrom's research should be of interest to any company launching a new product or brand" -USA Today "Lindstrom...has an original, inquisitive mind...His new book is a fascinating look at how consumers perceive logos, ads, commercials, brands, and products." -Time "When someone tells you that a book is a "page-turner," you probably think of the latest top-list best-seller. Now you'll think of Buyologyâ€¦.Pick up a copy of this book and get one of those highlighting thingamajiggies before you fix your ad budget for the new year. "Buyology" is definitely money well-spent." -The Eagle Tribune "Why do rational people act irrationally? Written like a fast paced detective novel, "Buyology" unveils what neuromarketers know about our decision making so we can buy and sell more insightfully." - Dr. Mehmet C Oz Professor of Surgery, Columbia University, and author ofYOU -The Owner's Manual "Move overTipping PointandMade to Stickbecause there's a new book in town:Buyology. This book lights the way for smart marketers and entrepreneurs." -Guy Kawasaki, Author ofThe Art of the Start "Martin Lindstrom is one of branding's most original thinkers" -Robert A. Eckert, CEO & Chairman, Mattel, Inc. "Lindstrom takes us on a fascinating journey inside the consumer brain. Why do we make the decisions we do? Surprising and eye opening, Buyology is a must for anyone conducting a marketing campaign." -Ori Brafman, author of the bestselling book, Sway "Full of intriguing stories on how the brain, brands and emotions drive consumer choice. Martin Lindstrom's brilliant blending of marketing and neuroscience supplies us with a deeper understanding of the dynamic, largely unconscious forces that shape our decision making. One reading of this book and you will look at consumer and producer behavior in an entirely new light." -Philip Kotler, Ph.D., S. C. Johnson & Son Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University "A riveting read. Challenging, exciting, provocative, clever, and, even more importantly, useful!" -Andrew Robertson, CEO & President, BBDO Worldwide Lindstrom can be a charming writer. He has an encyclopedic knowledge of advertising history and an abundance of real-world business experience From the Hardcover edition., "Lindstrom...has an original, inquisitive mind...His new book is a fascinating look at how consumers percieve logos, ads, commercials, brands, and products." -Time Magazine Why do rational people act irrationally? Written like a fast paced detective novel, "Buyology" unveils what neuromarketers know about our decision making so we can buy and sell more insightfully." - Dr. Mehmet C Oz Professor of Surgery, Columbia University, and author ofYOU -The Owner's Manual "Move overTipping PointandMade to Stickbecause there's a new book in town:Buyology. This book lights the way for smart marketers and entrepreneurs." -Guy Kawasaki, Author ofThe Art of the Start "Martin Lindstrom is one of branding's most original thinkers" -Robert A. Eckert, CEO & Chairman, Mattel, Inc. "Lindstrom takes us on a fascinating journey inside the consumer brain. Why do we make the decisions we do? Surprising and eye opening, Buyology is a must for anyone conducting a marketing campaign." -Ori Brafman, author of the bestselling book, Sway "Full of intriguing stories on how the brain, brands and emotions drive consumer choice. Martin Lindstrom's brilliant blending of marketing and neuroscience supplies us with a deeper understanding of the dynamic, largely unconscious forces that shape our decision making. One reading of this book and you will look at consumer and producer behavior in an entirely new light." -Philip Kotler, Ph.D., S. C. Johnson & Son Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University "A riveting read. Challenging, exciting, provocative, clever, and, even more importantly, useful!" -Andrew Robertson, CEO & President, BBDO Worldwide From the Hardcover edition., "Why do rational people act irrationally? Written like a fast-paced detective novel,Buyologyunveils what neuromarketers know about our decision-making so we can buy and sell more insightfully." - Dr. Mehmet C. Oz, Professor of Surgery, Columbia University, and author ofYOU -The Owner's Manual "Move overTipping PointandMade to Stickbecause there's a new book in town:Buyology. This book lights the way for smart marketers and entrepreneurs." -Guy Kawasaki, author ofThe Art of the Start "Martin Lindstrom is one of branding's most original thinkers." -Robert A. Eckert, CEO and Chairman, Mattel, Inc. "Full of intriguing stories on how the brain, brands, and emotions drive consumer choice. Martin Lindstrom's brilliant blending of marketing and neuroscience supplies us with a deeper understanding of the dynamic, largely unconscious forces that shape our decision- making. One reading of this book and you will look at consumer and producer behavior in an entirely new light." -Philip Kotler, Ph.D., S. C. Johnson & Son Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University "A riveting read. Challenging, exciting, provocative, clever, and, even more importantly, useful!" -Andrew Robertson, CEO and President, BBDO Worldwide

Dewey Edition

Dewey Decimal

658.8/34

Synopsis

Does sex sell? Are health warnings on cigarette packs effective? What do religion and ritual have in common with successful advertising? Do product placements work? Can subliminal advertising really influence our behavior? The fact is, nearly everything companies think they know about why we buy is completely wrong. In BUYOLOGY, marketing guru Martin Lindstrom draws on a three-year cutting-edge brain-scan study of more than two-thousand people from around the world to overturn many of the assumptions, myths, and beliefs about what genuinely stimulates our interest in a product and compels us to buy. In the bestselling tradition of The Tipping Point, BUYOLOGY is packed with entertaining stories about how we react to such well-known products and companies as Marlboro, Calvin Klein, Ford, American Idol, and Tiffany. A fascinating tour into the mind of today's consumer, Lindstrom's revelations about what drives the choices we make will captivate anyone who's been seduced--or turned off--by marketers relentless efforts to win our loyalty, our money, and our minds.

LC Classification Number

HF5415.12615.L56

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More Than Words is a non-profit workforce development & youth advocacy program that serves nearly 350 youth each year. We are a youth run business empowering youth to take charge of their lives by ...

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