46 Rules of Genius, The: An Innovator's Guide to Creativity (Voices That Mat...

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Artikelzustand
Gut: Buch, das gelesen wurde, sich aber in einem guten Zustand befindet. Der Einband weist nur sehr ...
Release Year
2015
ISBN
9780133900064
Kategorie

Über dieses Produkt

Product Identifiers

Publisher
Pearson Education
ISBN-10
0133900061
ISBN-13
9780133900064
eBay Product ID (ePID)
201567285

Product Key Features

Book Title
46 Rules of Genius : an Innovator's Guide to Creativity
Number of Pages
144 Pages
Language
English
Publication Year
2014
Topic
Leadership, Marketing / General, Creative Ability
Illustrator
Yes
Genre
Psychology, Business & Economics
Author
Marty Neumeier
Book Series
Voices That Matter Ser.
Format
Trade Paperback

Dimensions

Item Height
0.5 in
Item Weight
8.3 Oz
Item Length
8 in
Item Width
5.4 in

Additional Product Features

Intended Audience
Trade
Dewey Edition
23
TitleLeading
The
Reviews
"Innovators know that unfavorable odds call for unreasonable optimism. Now we also have a toolbox of rules--to play with, refer to...and break." -- JOHN MAEDA , DESIGN PARTNER AT KLEINER PERKINS CAUFIELD & BYERS , AUTHOR OF  THE LAWS OF SIMPLICITY   "Here are 46 tips that have helped shape our greatest practitioners from every discipline and generation. Best of all, Neumeier takes his own advice from rule 18: Don't be boring!" --PAULA SCHER , PARTNER AT  PENTAGRAM , WINNER OF THE  CHRYSLER AWARD FOR INNOVATION AND DESIGN   "You're already a genius, of course. All Marty wants to do is give you a platform so you can unlock that genius and share it with the rest of us." -- SETH GODIN , AUTHOR OF  THE ICARUS DECEPTION   "Creativity can be hard work, but it just got easier with Neumeier's clear-thinking guidelines. Use them to build your own unique creative confidence." -- TOM KELLEY , PARTNER AT IDEO , CO-AUTHOR OF  CREATIVE CONFIDENCE   "Status quo disrupted! It's bound to happen if you apply these simple yet profound rules to your ideas, your business, or your brand."  -- ANAEZI MODU , CEO OF REBRAND , FOUNDER OF  REBRAND 100 GLOBAL AWARDS  , "Innovators know that unfavorable odds call for unreasonable optimism. Now we also have a toolbox of rules-to play with, refer to...and break." - JOHN MAEDA , DESIGN PARTNER AT KPCB, AUTHOR OF  THE LAWS OF SIMPLICITY   "Here are 46 tips that have helped shape our greatest practitioners from every discipline and generation. Best of all, Neumeier takes his own advice from rule 18: Don't be boring!" -PAULA SCHER , PARTNER AT  PENTAGRAM , WINNER OF THE  CHRYSLER AWARD FOR INNOVATION AND DESIGN   "You're already a genius, of course. All Marty wants to do is give you a platform so you can unlock that genius and share it with the rest of us." - SETH GODIN , AUTHOR OF  THE ICARUS DECEPTION   "Creativity can hard work, but it just got easier with Neumeier's clear-thinking guidelines. Use them to build your own unique creative confidence." - TOM KELLEY , PARTNER AT IDEO, CO-AUTHOR OF  CREATIVE CONFIDENCE   "Status quo disrupted! It's bound to happen if you apply these simple yet profound rules to your ideas, your business, or your brand."  - ANAEZI MODU , CEO OF REBRAND, FOUNDER OF  REBRAND 100 GLOBAL AWARDS  , "Innovators know that unfavorable odds call for unreasonable optimism. Now we also have a toolbox of rules--to play with, refer to...and break." -- JOHN MAEDA , DESIGN PARTNER AT KLEINER PERKINS CAUFIELD & BYERS , AUTHOR OF THE LAWS OF SIMPLICITY "Here are 46 tips that have helped shape our greatest practitioners from every discipline and generation. Best of all, Neumeier takes his own advice from rule 18: Don't be boring!" --PAULA SCHER , PARTNER AT PENTAGRAM , WINNER OF THE CHRYSLER AWARD FOR INNOVATION AND DESIGN "You're already a genius, of course. All Marty wants to do is give you a platform so you can unlock that genius and share it with the rest of us." -- SETH GODIN , AUTHOR OF THE ICARUS DECEPTION "Creativity can be hard work, but it just got easier with Neumeier's clear-thinking guidelines. Use them to build your own unique creative confidence." -- TOM KELLEY , PARTNER AT IDEO , CO-AUTHOR OF CREATIVE CONFIDENCE "Status quo disrupted! It's bound to happen if you apply these simple yet profound rules to your ideas, your business, or your brand." -- ANAEZI MODU , CEO OF REBRAND , FOUNDER OF REBRAND 100 GLOBAL AWARDS
Dewey Decimal
153.3
Table Of Content
IntroductionWhat is a genius? Part 1: How can I innovate? Rule #1: Break the rules.Rule #2: Wish for what you want.Rule #3: Feel before you think.Rule #4: See what's not there.Rule #5: Ask a bigger question.Rule #6: Frame problems tightly.Rule #7: Think whole thoughts.Rule #8: Stay in the dragon pit.Rule #9: Approach answers obliquely.Rule #10: Wait for the jolt.Rule #11: Use beauty as a yardstick. Part 2: How should I work? Rule #12: Design quickly, decide slowly.Rule #13: Use a linear process for static elements.Rule #14: Use a dynamic process for interactive elements.Rule #15: Work to an appropriate structure.Rule #16: Express related elements in a similar manner.Rule #17: Match form to function, function to form.Rule #18: Don't be boring.Rule #19: Put the surprise where you want the attention.Rule #20: Apply aesthetics deliberately.Rule #21: Visualize with sketches, models, or prototypes.Rule #22: Tolerate messiness.Rule #23: Test your ideas in realistic situations.Rule #24: Simplify. Part 3: How should I learn? Rule #25: Learn how to learn.Rule #26: Start from wonder, not belief.Rule #27: Do your own projects.Rule #28: Keep a hero file.Rule #29: Invest in your originality.Rule #30: Learn strategically.Rule #31: Neutralize your weaknesses.Rule #32: Spend long hours in the joy zone.Rule #33: Make educational mistakes.Rule #34: Seek instructive criticism.Rule #35: Feed your passion.Rule #36: Develop an authentic style.Rule #37: Practice. Part 4: How can I contribute? Rule #38: Overcommit to a mission.Rule #39: Stay focused.Rule #40: Follow through.Rule #41: Practice good design.Rule #42: Build support methodically.Rule #43: Don't blame others.Rule #44: Join a network.Rule #45: Become who you are.Rule #46: Make new rules.
Synopsis
Not since Strunk and White's ELEMENTS OF STYLE has a book compressed so many insights into so few pages. With his trademark simplicity and wit, Marty Neumeier has written and illustrated a concise guide that can be read quickly over a lunch break or savored slowly over a lifetime. Part 1, "How can I innovate?" offers insightful guidance such as "Feel before you think," "See what's not there," and "Ask a bigger question." Rule #1 gives the paradoxical advice: "Break the rules." Part 2, "How should I work?" offers down-to-earth tips on craft: "Use a linear process for static elements," and "Express related elements in a similar manner." The reader is also reminded: "Don't be boring " In Part 3, "How can I learn?" contains practical advice including "Do your own projects," "Invest in your originality," and "Develop an authentic style." Finally, Part 4, "How can I matter?" deals with the deeper questions of a career in creativity, such as "Overcommit to a mission," "Build support methodically," and "Become who you are." THE 46 RULES OF GENIUS is a reassuring lighthouse against the swirling tides of innovation. Geniuses from every discipline will want to keep it in sight. (Educators: Those who recommend this book to students may also be interested its deeply researched precursor, METASKILLS, from which the rules were drawn.) From the back cover: There's no such thing as an accidental genius. Anyone who's reached that exalted state has arrived there by design. But simply wanting to get there is not enough. A would-be genius also needs a theoretical framework, a basic compass, a set of principles to guide the way forward. Marty Neumeier, acclaimed author of The Brand Gap and Metaskills , has compressed the wisdom of the ages into the first "quick start guide" for genius -- 46 glittering gems that will light your path to creative brilliance. This is THE essential handbook for designers, entrepreneurs, marketers, educators, artists, scientists, innovators, and future leaders in every field., Marty Neumeier, acclaimed author of The Brand Gap and other books on business creativity, has compressed decades of practical experience into The 46 Rules of Genius--46 glittering gems that will light students path to creative brilliance. This is an essential handbook for students in graphic design, branding, marketing, business, Journalism and writing courses, and more. The rules in this book are timeless. None of them are new, yet they can help students create something new. Michelangelo didn't invent the hammer and chisel, but by using these tools he sculpted the Pietá. And just as you can't shape a block of marble with your bare hands, you can't shape ideas with your bare mind. You need rules. Rules are the tools of genius. Use them when they help, put them aside when they don't. Most creative people are focused on their projects, and reading a long book is a luxury they can ill afford. So here's a slim volume with bite-size advice. Students can reach into it randomly, underline its salient points, and return to its rules as needed. Neumeier starts with advice on strategy--or how to get the right idea. He continues with practical tips on execution--how to get the idea right. From there, he moves on to building creative skills over time, and finally to putting your brilliance to work in the larger world., Not since Strunk and White's ELEMENTS OF STYLE has a book compressed so many insights into so few pages. With his trademark simplicity and wit, Marty Neumeier has written and illustrated a concise guide that can be read quickly over a lunch break or savored slowly over a lifetime. Part 1, "How can I innovate?" offers insightful guidance such as "Feel before you think," "See what's not there," and "Ask a bigger question." Rule #1 gives the paradoxical advice: "Break the rules." Part 2, "How should I work?" offers down-to-earth tips on craft: "Use a linear process for static elements," and "Express related elements in a similar manner." The reader is also reminded: "Don't be boring!" In Part 3, "How can I learn?" contains practical advice including "Do your own projects," "Invest in your originality," and "Develop an authentic style." Finally, Part 4, "How can I matter?" deals with the deeper questions of a career in creativity, such as "Overcommit to a mission," "Build support methodically," and "Become who you are." THE 46 RULES OF GENIUS is a reassuring lighthouse against the swirling tides of innovation. Geniuses from every discipline will want to keep it in sight. (Educators: Those who recommend this book to students may also be interested its deeply researched precursor, METASKILLS, from which the rules were drawn.) From the back cover: There's no such thing as an accidental genius. Anyone who's reached that exalted state has arrived there by design. But simply wanting to get there is not enough. A would-be genius also needs a theoretical framework, a basic compass, a set of principles to guide the way forward. Marty Neumeier, acclaimed author of The Brand Gap and Metaskills , has compressed the wisdom of the ages into the first "quick start guide" for genius -- 46 glittering gems that will light your path to creative brilliance. This is THE essential handbook for designers, entrepreneurs, marketers, educators, artists, scientists, innovators, and future leaders in every field.
LC Classification Number
HD53.N47 2014

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