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News Now: Visuelles Geschichtenerzählen im digitalen Zeitalter von Susan Green

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Artikelzustand
Sehr gut: Buch, das nicht neu aussieht und gelesen wurde, sich aber in einem hervorragenden Zustand ...
ISBN
9780205695911

Über dieses Produkt

Product Identifiers

Publisher
Taylor & Francis Group
ISBN-10
0205695914
ISBN-13
9780205695911
eBay Product ID (ePID)
109026056

Product Key Features

Number of Pages
318 Pages
Language
English
Publication Name
News Now : Visual Storytelling in the Digital Age
Publication Year
2011
Subject
Communication Studies, Media Studies
Type
Textbook
Author
Susan Green
Subject Area
Social Science, Language Arts & Disciplines
Format
Trade Paperback

Dimensions

Item Height
0.5 in
Item Weight
70.8 Oz
Item Length
10.7 in
Item Width
8.9 in

Additional Product Features

Intended Audience
College Audience
LCCN
2011-028757
Reviews
"Walk through the newsrooms and classrooms of the Cronkite School as I have, and it's unlikely that you'll find students worried about the future of the news industry. Instead, you'll discover young women and men excited about the opportunities ahead. And that's reassuring, because in this changing world the need for quality journalism has never been more critical, and that means we need quality journalists. This book builds on the bedrock of journalism principles practiced by Walter Cronkite and carved into the reporting platforms of each student who graduates from "his" school. Organized into four main themes--content, reporting, production and values--this book is ideal for college broadcast reporting and producing courses or as a valuable newsroom resource for traditional journalists transitioning into the digital era of social media journalism. The book's 14 chapters engage readers in a visual way that won't be confused with the outdated broadcast textbooks of previous generations. Whether it's how to use social media as a reporting tool, turn a television news package into a sharp online piece or produce a great newscast, News Now provides the answer in a format that's engaging, even to a generation of students with shorter attention spans. You might just find yourself choosing to keep this book instead of selling it back at the end of the semester. I have been both impressed and heartened to see the combination of new technology and editorial excellence in the work of Cronkite students. Recent graduates are working in our newsrooms and at other traditional outlets, such as CNN, USA Today and Business Week. Others are Fulbright Scholars studying overseas. Some have taken a more entrepreneurial route and started their own websites. Now the Cronkite Team has taken the forward-thinking approach that produced these success stories and put it on paper. Turn the pages, and discover your own path. " --Steve Capus, president, NBC News "The Cronkite Team treats social media elements, such as Twitter and YouTube, as a routine part of the newsgathering process - which is as it should be." -- Kym Fox, Texas State University "Students want visually entertaining texts that are compelling to read. They HATE tedium . The text is written in a manner that reflects the realities of electronic media today. It accurately describes writing styles, production techniques and storytelling methodology. Students who absorb this material will not be surprised when they enter the professional world. " --Marilee Morrow, Marietta College "I do think this text would benefit today's broadcast journalism students, mainly because of its practicality for students. It's obvious the authors have worked in newsrooms before and understand what works in the commercial world. " --David Swartzlander, Doane College, "Walk through the newsrooms and classrooms of the Cronkite School as I have, and it's unlikely that you'll find students worried about the future of the news industry. Instead, you'll discover young women and men excited about the opportunities ahead. And that's reassuring, because in this changing world the need for quality journalism has never been more critical, and that means we need quality journalists. This book builds on the bedrock of journalism principles practiced by Walter Cronkite and carved into the reporting platforms of each student who graduates from "his" school. Organized into four main themes-content, reporting, production and values-this book is ideal for college broadcast reporting and producing courses or as a valuable newsroom resource for traditional journalists transitioning into the digital era of social media journalism. The book's 14 chapters engage readers in a visual way that won't be confused with the outdated broadcast textbooks of previous generations. Whether it's how to use social media as a reporting tool, turn a television news package into a sharp online piece or produce a great newscast, News Now provides the answer in a format that's engaging, even to a generation of students with shorter attention spans. You might just find yourself choosing to keep this book instead of selling it back at the end of the semester. I have been both impressed and heartened to see the combination of new technology and editorial excellence in the work of Cronkite students. Recent graduates are working in our newsrooms and at other traditional outlets, such as CNN, USA Today and Business Week. Others are Fulbright Scholars studying overseas. Some have taken a more entrepreneurial route and started their own websites. Now the Cronkite Team has taken the forward-thinking approach that produced these success stories and put it on paper. Turn the pages, and discover your own path. " -Steve Capus, president, NBC News   "The Cronkite Team treats social media elements, such as Twitter and YouTube, as a routine part of the newsgathering process which is as it should be." - Kym Fox, Texas State University   "Students want visually entertaining texts that are compelling to read. They HATE tedium . The text is written in a manner that reflects the realities of electronic media today. It accurately describes writing styles, production techniques and storytelling methodology. Students who absorb this material will not be surprised when they enter the professional world. " -Marilee Morrow, Marietta College   "I do think this text would benefit today's broadcast journalism students, mainly because of its practicality for students. It's obvious the authors have worked in newsrooms before and understand what works in the commercial world. " -David Swartzlander, Doane College, "The Cronkite Team treats social media elements, such as Twitter and YouTube, as a routine part of the newsgathering process, which is as it should be." - Kym Fox, Texas State University "Students want visually entertaining texts that are compelling to read. They HATE tedium . The text is written in a manner that reflects the realities of electronic media today. It accurately describes writing styles, production techniques and storytelling methodology. Students who absorb this material will not be surprised when they enter the professional world." - Marilee Morrow, Marietta College "I do think this text would benefit today's broadcast journalism students, mainly because of its practicality for students. It's obvious the authors have worked in newsrooms before and understand what works in the commercial world." - David Swartzlander, Doane College, "Walk through the newsrooms and classrooms of the Cronkite School as I have, and it's unlikely that you'll find students worried about the future of the news industry. Instead, you'll discover young women and men excited about the opportunities ahead. And that's reassuring, because in this changing world the need for quality journalism has never been more critical, and that means we need quality journalists. This book builds on the bedrock of journalism principles practiced by Walter Cronkite and carved into the reporting platforms of each student who graduates from "his" school. Organized into four main themes--content, reporting, production and values--this book is ideal for college broadcast reporting and producing courses or as a valuable newsroom resource for traditional journalists transitioning into the digital era of social media journalism. The book's 14 chapters engage readers in a visual way that won't be confused with the outdated broadcast textbooks of previous generations. Whether it's how to use social media as a reporting tool, turn a television news package into a sharp online piece or produce a great newscast, News Now provides the answer in a format that's engaging, even to a generation of students with shorter attention spans. You might just find yourself choosing to keep this book instead of selling it back at the end of the semester. I have been both impressed and heartened to see the combination of new technology and editorial excellence in the work of Cronkite students. Recent graduates are working in our newsrooms and at other traditional outlets, such as CNN, USA Today and Business Week. Others are Fulbright Scholars studying overseas. Some have taken a more entrepreneurial route and started their own websites. Now the Cronkite Team has taken the forward-thinking approach that produced these success stories and put it on paper. Turn the pages, and discover your own path. " --Steve Capus, president, NBC News   "The Cronkite Team treats social media elements, such as Twitter and YouTube, as a routine part of the newsgathering process - which is as it should be." -- Kym Fox, Texas State University   "Students want visually entertaining texts that are compelling to read. They HATE tedium . The text is written in a manner that reflects the realities of electronic media today. It accurately describes writing styles, production techniques and storytelling methodology. Students who absorb this material will not be surprised when they enter the professional world. " --Marilee Morrow, Marietta College   "I do think this text would benefit today's broadcast journalism students, mainly because of its practicality for students. It's obvious the authors have worked in newsrooms before and understand what works in the commercial world. " --David Swartzlander, Doane College
Illustrated
Yes
Table Of Content
PART 1: Broadcast News Today Chapter 1: News Now Chapter 2: Elements of Storytelling PART 2: Reporting Chapter 3: Reporting Chapter 4: Specialty Reporting Chapter 5: Art of the Interview Chapter 6: Capturing Media: Shooting and Editing PART 3: Broadcasting Chapter 7: Writing for Broadcast Chapter 8: Producing Chapter 9: On Air, On Camera Chapter 10: Writing and Producing for the Web PART 4: Your Career Chapter 11: Legal Street Smarts Chapter 12: Charting Your Ethical Course Chapter 13: Diversity Chapter 14: Producing Your Career Timeline
Synopsis
Debuting in its first edition News Now: Visual Storytelling in the Digital Age helps today's broadcast journalism students prepare for a mobile, interactive, and highly competitive workplace. The authors, all faculty members of the prestigious Cronkite School of Journalism and Mass Communication, bring their real-world expertise to a book designed to be a trusted reference for the next generation of broadcast journalists.
LC Classification Number
PN4784.B75

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