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Visual Identity by Susan Westcott Alessandri - Promoting and Protecting Company
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Standort: Palm Coast, Florida, USA
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eBay-Artikelnr.:297490507786
Artikelmerkmale
- Artikelzustand
- Sehr gut
- Hinweise des Verkäufers
- “good used condition”
- Book Title
- Visual Identity
- ISBN-13
- 9780765622679
- ISBN
- 9780765622679
Über dieses Produkt
Product Identifiers
Publisher
Routledge
ISBN-10
076562267X
ISBN-13
9780765622679
eBay Product ID (ePID)
9038735396
Product Key Features
Number of Pages
178 Pages
Language
English
Publication Name
Visual Identity : Promoting and Protecting the Public Face of an Organization
Subject
General, Economics / Theory, Organizational Development
Publication Year
2009
Type
Textbook
Subject Area
Business & Economics
Format
Trade Paperback
Dimensions
Item Height
0.7 in
Item Weight
8.8 Oz
Item Length
9.1 in
Item Width
6.1 in
Additional Product Features
Intended Audience
College Audience
Dewey Edition
22
Illustrated
Yes
Dewey Decimal
659.2
Table Of Content
This two-volume work is intended to map the theoretical heartland of the institutionalist perspective on political economy. Volume I, "Foundations of Institutional Thought", identifies the origins of institutional economics and explores the primary analytical tools in its development. The papers included in Volume II, "Institutional Theory and Policy", consider basic economic processes, institutions for stabilizing and planning economic activities, the role of power and accountability, and emerging global interdependence. Marc R. Tool is the editor of "Journal of Economic Issues".
Synopsis
Brands, companies, and organizations, much like people, have personalities, and most of what we know and think about their personalities comes through visual identity. A visual identity is the strategically planned and purposeful presentation of the brand or organization in order to gain a positive image in the minds of the public, including - but not limited to - its name, logo, tagline, color palette and architecture, and even sounds. This practical guide explores visual identity from an organizational brand perspective (corporate, non-profit, etc.), rather than a product brand perspective. It not only helps readers to understand the meaning and value of an organization's visual identity, but also provides hands-on advice on how to promote and protect the identity. Each chapter draws from current research and also contains real-world examples and case studies that illustrate the key concepts.
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Kross Cards
99,6% positive Bewertungen•2.0 Tsd. Artikel verkauft
Angemeldet als gewerblicher Verkäufer
Verkäuferbewertungen (883)
- 1***i (2471)- Bewertung vom Käufer.Letzter MonatBestätigter KaufA+++ seller…. Well packaged and well shipped…. Great value for the price…. Fast shipping…. Would recommend…. As described…. Thanks
- n***n (2836)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufThis is my first time doing business with this seller, but it will not be my last. Magazine was in better than newsstand condition, packaged securely so that it stayed that way and delivered quickly. All at a more than fair price. I highly recommend this seller!1989 Sports Illustrated Magazine Vol 70 Issue 3 - Kareem Abdul-Jabbar - Vintage (Nr. 297370458859)
- n***9 (158)- Bewertung vom Käufer.Letzter MonatBestätigter KaufFast shipping well described, excellent packaging good value. would do future business A+++++++++ seller.